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August 1, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Gogo’s Next-Gen Modem Takes Off

Gogo’s next-generation modem for its Ku-band in-flight connectivity is now in service for commercial airlines. The company claims the new hardware increases satellite throughput to end users by up to 16 times more than its previous modem. The new devices will be retrofitted on the more than 450 aircraft currently offering Gogo connectivity and on over 1,400 future aircraft in the company’s backlog.

Inflight Online | Related Farewell to Buffering? We Tested Out Gogo’s 100 Mbps Next-Gen 2Ku – APEX Media



Malaysia Airlines Plans a JetBlue Mint-Style Boeing 737 Cabin

Malaysia Airlines will launch a fully lie-flat business-class product with direct aisle access on its upcoming Boeing 737 MAX 10 fleet scheduled for delivery in 2021. “I’m shamelessly copying what JetBlue has done with Mint,” said Peter Bellew, Malaysia Airlines’ CEO. The cabin will include 16 business-class seats, and Thompson Aero is working on a final design for the new lie-flat product.

Australian Business Traveller | Related JetBlue Keeps Mint Premium Travel Experience Fresh – APEX Media



AA to Offer Basic Economy on All Domestic Flights by September

American Airlines will begin selling Basic Economy seats across its entire domestic network by the end of September, said company president Robert Isom during an earnings call on Friday. Basic Economy is available on 78 domestic and Canadian routes, since launching in February. American also said it will significantly expand availability of its international Premium Economy cabins by the end of 2017.

Travel Weekly | Related Back to Basics: Avoiding Consumer Confusion Over Airlines’ Bare Fares – APEX Media



JetBlue Founder David Neeleman Planning New US Carrier

JetBlue founder David Neeleman could be planning a new US-based airline. Last month, Neeleman registered Azura Airways Corp. in Connecticut and is listed as a company principal, along with a former American Airlines executive and an Azul aircraft programs director. On Monday, Azura appeared to have taken down its webpage,, which had been advertising for airline employees.

Travel Weekly | Related Azul names new CEO; Neeleman to remain with carrier as board chair – Air Transport World



Delta Experiments With New Boarding Experience at Hartsfield-Jackson

Delta Air Lines has launched the first phase of its “gate and boarding experience” at Atlanta Hartsfield-Jackson International Airport. The three-month project features e-gate passenger self-boarding technology, handheld Nomad devices that enable ground staff to make seat changes and check bag status without standing behind a traditional counter, and Delta’s new boarding pillars, which were announced earlier this year.

Business Traveller | Related Chicago O’Hare Joins in Deployment of Biometric Exit Technology – APEX Media



Marmite Turns Air Travel Pain Point Into Branding Opportunity

For one day only, London City Airport (LCY) declared amnesty for Marmite. Yesterday, makers of the love-it-or-hate-it breakfast spread handed out carry-on-friendly 70 ml jars of the yeast spread to travelers forced to part with their “contraband” Marmite jars. The brand activation was inspired by data released from LCY indicating that Marmite is the most-seized branded food item at the security barrier, since it’s considered a liquid.

APEX Media | Related Why Marmite is number one banned hand luggage item at London City – TTG



Flydubai Receives Its First Boeing 737 MAX

Flydubai has taken delivery of its first Boeing 737 MAX 8, becoming the aircraft’s launch customer in the Middle East. The new single-aisle jet is the first of an order for 75 737 MAXs placed during the 2013 Dubai Air Show. “We look forward to the further fuel and operating efficiencies that this aircraft will bring to our young modern fleet,” said Ken Gile, flydubai’s COO.

Air Transport World | Related Emirates announces new partnership with low-cost flydubai – Financial Times





Happy Birthday Switzerland 🇨🇭 Captured by @mycrewlifeblog (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Hooray!!! 59 IFE and 27 IFC systems were delivered to our customers in July! #Panasonicdelivers #IFEC

Panasonic Avionics @PanasonicAero


Association News

Be Seen at APEX EXPO!

There are a wide range of sponsorship and advertising opportunities to help APEX members achieve their marketing goals by targeting the highly specialized and close-knit airline passenger experience community. Sponsorship of particular items and activities at APEX EXPO afford sponsors unmatched visibility before their key customers and business partners.



We are looking for a positive and passionate Entertainment Coordinator for the world of Inflight entertainment. You will assist in servicing our customers’ entertainment needs, ensuring their long-term success. The role is to support the Account Director, to create a unique inflight experience that is engaging, trending, and true to the airlines’ brand. Click here to apply and view all job listings.
> West Entertainment LLC Entertainment Coordinator: Inflight Entertainment Irvine, CA


> Quote of the Day


"Airline food is cooked in an oven and then kept warm. Space station food is often cooked in an oven and then thermo-stabilized, irradiated or dehydrated and then stored for a year or two before you even get to it."

Chris Hadfield


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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