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August 9, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Passenger Bumping Rate in US at Record Low

US airlines are bumping passengers off flights at the lowest rate since records began 22 years ago. In an e-mail statement, the Department of Transportation said the number of ticketed passengers who were refused a seat fell to 44 per million from April through June. This is 29 percent lower than the same period last year, when 62 customers per million were bumped, according to the DOT.

The Hill | Related United Takes Action to Improve Its Policy on Overbooked Flights – APEX Media



Russia to Impose Taxes on Imported Short-Haul Jets

Russia’s Ministry of Industry and Trade announced yesterday it will impose import duties on short-haul aircraft from foreign manufacturers, starting in 2019. The new levies will apply to Boeing, Airbus and Embraer, in an attempt to boost domestic demand for the Sukhoi Superjet 100 and Irkut MC-21. Moscow business daily Kommersant reported that Russian airlines “reacted with bewilderment” to the announcement as both aircraft are not yet commercially operational.

Forbes | Related Aeroflot orders 20 new Sukhoi Superjet 100 aircraft – Aerospace Technology



Inmarsat Says Its Business Is Unaffected by Current Satellite Capacity Oversupply

Inmarsat says its mobility markets are mostly unaffected by a current oversupply of satellite capacity. “The risk of overcapacity remains highly specific to certain geographies and certain markets,” says Rupert Pearce, Inmarsat’s CEO. “Our core global maritime, aviation and government mobility markets will be less negatively affected than other satellite segments in which we are not present.”

Space News | Related 44% of Pax Would Stop Flying With Preferred Airline Due to Poor Connectivity – APEX Media



Air France Tests SkyLights’ Immersive Headset

Air France this month started conducting a trial of SkyLights’ immersive entertainment headsets on board one of its Airbus A340s flying between Paris-Charles de Gaulle and St. Martin. Four SkyLights headsets are available for business-class passengers, who can choose from around 40 movies and TV shows in 2-D and 3-D. Air France said the new system could be rolled out across more flights in the months ahead.

Inflight Online | Related APEX in Profile: David Dicko – APEX Media



Saudia Reveals Details of Its Passenger Dress Code

Saudi Arabian Airlines has released the details of its in-flight dress code, which prohibits travelers from wearing clothing that “would cause discomfort or offense to other passengers.” Under the rules, women are required to cover their arms and legs with garments that cannot be “too thin” or “too tight,” while men are not allowed to wear shorts.

Ad Week | Related What Travelers Need to Know About Dress Codes on Major US Airlines – Travel + Leisure



MAC Interiors Announces Expansion and 3-D Printed Components

UK-based MAC Interiors has announced an expansion of its facility and the addition of new 3-D printing capabilities for aviation components. The company, which was acquired by Magnetic MRO in February 2016, has increased its floor space by 1,811 square meters. Improvements include the creation of separate zones for machine shops, repair shops, soft trim and composites, as well as clean zones for assembly and inspection.

Inflight Online | Related Magnetic MRO Acquires MAC Interiors – Aviation Pros



United Working to Create “Comprehensive Sensory Experience”

Could custom airline fragrances soon fill cabins and tickle passengers’ noses? Airlines like United are seriously considering signature scents as a branding strategy, and Zodiac Aerospace has sniffed out the opportunity with FIVE, its cabin scent diffusing system. “Zodiac sees an opportunity for airlines to use FIVE to replicate the success that ground-based markets have had with scent marketing,” said Jean-Marc Lemaitre, CEO at Pacific Precision Products, a Zodiac company that specializes in oxygen systems.

APEX Media | Related Scents of Place: Airlines Apply Aromas for Passenger Comfort – APEX Media





Cruising over the Windy City. Captured by @lightloadtravelers (via Instagram).

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> Tweet of the Day

🇸🇬 Happy ✌️ birthday Singapore! 🇸🇬 We celebrated with #Scootitude at 40,000ft 😉 Love for one's country is definitely #PermittedOnBoard! ✈️

Scoot @flyscoot


Association News

Thank You to Our APEX EXPO Sponsors!

There are a wide range of sponsorship and advertising opportunities to help APEX members achieve their marketing goals by targeting the highly specialized and close-knit airline passenger experience community. Sponsorship of particular items and activities at APEX events afford sponsors unmatched visibility before their key customers and business partners. Click here to view sponsorship opportunities.


> Quote of the Day


"If you pick the right people and give them the opportunity to spread their wings and put compensation as a carrier behind it you almost don't have to manage them."

Jack Welch, former CEO of General Electric


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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