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August 22, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Alaska Airlines Selects Gogo 2Ku for Boeing and Airbus Fleet

Alaska Airlines has selected Gogo to provide in-flight Wi-Fi across its entire Boeing and Airbus fleet. The west coast carrier today announced it will equip the aircraft with Gogo’s 2Ku service, allowing passengers to stream content from services such as Netflix. “We conducted an extensive review to find a satellite Wi-Fi solution that will allow us to give our guests full coverage across our route map,” said Andrew Harrison, chief commercial officer for Alaska Airlines.

Business Insider | Related Gogo defends heavy spending on 2Ku airline installations – Space News



Airberlin Sale Expected by September, Says CEO

Airberlin will likely be sold by September at the latest, but its assets are too extensive to sell to just one airline, according to CEO Thomas Winkelmann. Speaking to German daily Bild am Sonntag, Winkelmann said, “Airberlin will not be sold to only one buyer; it will have two or three buyers. Negotiations have been held with more than 10 prospective customers, including several airlines.”

Air Transport World | Related Sale of Air Berlin slots offers rare German entry ticket – Reuters



Frankfurt Airport Opens Two Cinema Rooms Inside Terminal 1

Frankfurt Airport has opened two “Movie World” cinema rooms inside Piers A and Z of Terminal 1. The two rooms have been introduced to help keep travelers entertained while waiting for flights. The free-to-access theaters have been designed to replicate a living room ambience with multiple screens showing movies, documentaries and TV shows.

Business Traveller | Related Frankfurt Airport to build LCC terminal – Air Transport World



PAL Offering 30 Minutes of Free In-Flight Wi-Fi

Philippine Airlines has started allowing passengers to use its in-flight Wi-Fi service for free, for up to 30 minutes or 15 Mb of data.. PAL has also slashed the cost of its subscription plans by 50 percent for passengers who want to browse for longer, starting at $5 for 35 Mb and $20 for 150 Mb. The airline currently has 21 aircraft equipped with SITAOANIR’s Internet ONAIR technology using Inmarsat SwiftBroadband.

Get Connected | Related PAL Rolls Out New Cabins In Their A330s – The DesignAir



Delta Announces Partnership With Hometown Soccer Team Atlanta United

Delta Air Lines has entered into a partnership with its hometown soccer team, Atlanta United, to serve as its “Official Airline Partner,” until 2020. To celebrate the sponsorship, Delta and Atlanta United said they will unveil a custom-designed wallscape painted by some of the team’s players in the Oakhurst neighborhood of Decatur, which is located northeast of Atlanta. Delta is the official airline for fellow MLS team the Seattle Sounders and the English Premier League's Chelsea FC.

Atlanta Business Journal | Related Delta Plans New York and LA as Hubs for Bombardier C Series Fleet – Business Insider



APEX ORIGINAL: Smart Devices Put Luggage Tracking in Passengers’ Hands

IATA Resolution 753 will require airlines to track passengers’ luggage as of June 2018, but in the meantime, travelers can track their bags using devices that leverage the technologies found in smartphones. TUMI partnered with AT&T and tracking-tech company LugTrack to deliver the Global Locator, which competes with LugLoc, Trakdot and Tile. The devices function using GPS, Wi-Fi, GSM and/or Bluetooth, each of which has its own strengths and weaknesses as a connectivity technology.

APEX Media | Related SITA Baggage Report 2017: Mishandled Luggage Rates Reach Record Low Thanks to Technology – APEX Media



Lufthansa Wants to Help Conference Attendees Network in the Sky

Lufthansa is partnering with Dmexco, a digital marketing conference, for a pre-event flight from New York to Cologne, where the two-day gathering will take place on September 13 and 14. 13 and 14. The FlyingLab Dmexco will consist of five 15-minute talks from advertising CEOs and social media influencers and aims to create networking opportunities for passengers. The German carrier also operated themed flights for SXSW and New York Fashion Week earlier this year.

Ad Week | Related Lufthansa Takes New York Fashion Week to New Heights – APEX Media





A once in an eclipse shot! ✈️🌒 Captured by @cursetenj (via Instagram).

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> Tweet of the Day

@Delta, @ATLUTD paint the town in celebration of new partnership

Delta @Delta


Association News

Hear PaxEx Strategies from Executives at APEX EXPO!

Global airlines are met with a challenge to offer an experience that will satisfy a diverse group of passengers all with different demographic backgrounds, varied levels of affinity and comfort with technology, reasons for traveling, demeanor and more. Register for APEX EXPO and join executives as they outline their strategies for defining their passenger experience under their own brand but also in line with partners.



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> Kontron America: Customer Program Manager, San Diego, CA


> Quote of the Day


"It's not the destination that matters. It's the change of scene."

Brian Eno


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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