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August 23, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


El Al Receives First Boeing 787

El Al received its first of 16 Boeing 787 Dreamliners today, secured through an agreement with Air Lease Corporation. The 787-9 touched down at Ben Gurion International Airport after flying from Boeing’s factory in Everett, Washington. El Al’s first Dreamliner will initially fly from Tel Aviv to Newark starting on October 17 and then Hong Kong, London and New York. Another 787 is scheduled for delivery by the end of this year.

Reuters | Related How the Israeli Landscape Inspired PriestmanGoode’s Design of El Al’s Dreamliner Cabin – APEX Media



Ryanair Would Be Interested In Bidding for All of Airberlin, Says O’Leary

Ryanair would be interested in bidding for the whole of airberlin, on the condition of having prior access to the airline’s finances, said CEO Michael O'Leary. "We would be very happy to bid for the whole of airberlin … But we don't know how much restructuring it will take, how much money is it losing, why is it losing so much money in a market where we make money,” O’Leary told Reuters.

Reuters | Related Critical Ryanair on the sideline as AirBerlin bids pour in – The Irish Independent



UK Airports Urge Government for Post-Brexit Certainty

The owners of five UK airports say the current uncertainty over how post-Brexit flights will operate would be enough to see bookings drop by up to 41 percent. A report submitted to the UK government by the owners of Manchester, Stansted, Heathrow, Gatwick and London City airports concluded that, if early assurances are not given, passenger numbers are likely to drop significantly even if flights are not interrupted in March 2019, when Britain leaves the EU.

The Guardian | Related Closing Skies? Airlines in an Age of Protectionism – APEX Media



Delta Tests Airport Customer Service Video Chat Screens

Delta Air Lines is trialing a video chat platform at Ronald Reagan Washington National Airport that allows passengers to interact face-to-face with customer service agents. The project consists of five interactive digital screens situated in the airport’s Delta Sky Assist area, which connect customers to the airline’s staff. Travelers can “talk about anything from changing a flight to sharing feedback,” Delta said in a statement.

Business Traveller | Related Virtually Speaking: Airline Chatbots Come in All Types and Guises – APEX Media



Routehappy and OpenJaw Partner to Boost Airline Bookings

Routehappy and OpenJaw Technologies have announced that they will integrate their platforms to enhance flight shopping by matching personalized offers with targeted rich content, using IATA NDC standards. OpenJaw’s t-Retail platform will incorporate Routehappy’s Universal Product Attributes data as well as rich content from the Routehappy Hub. The companies expect this extended integration will help improve airline booking conversions, upsells and ancillary product sales.

APEX Media | Related Airbus and Routehappy Take Airline Product Differentiation to New Heights – APEX Media



Mirus Opens Offices in the Americas

UK-based Mirus Aircraft Seating has opened two new offices, located in California and Santiago, Chile. The company said in a press release that the expansion would allow it “to better serve the airline industry locally.” Asked about the impact of Brexit on long-term business planning, Mirus told APEX Media that “Whilst not directly affecting us, what will affect us is the uncertainty around free trade, Forex fluctuations and the generally unsettled business landscape during ongoing negotiations.”

Aircraft Interiors International | Related Mirus Aircraft Seating Makes Long-Range Plans With AirAsia X – APEX Media



For Passengers’ Sake: ANA to Introduce Rice Wine in Economy Class

All Nippon Airways is planning to add premium sake to its economy-class drinks menu. The airline currently serves Japanese rice wine from Ichinokura, one of the country’s major sake breweries, to first- and business-class passengers, but will extend the service to economy class as of September 1. “In recent years, many of our passengers have been asking us to serve sake in economy class,” explained Yuzo Hara, ANA’s VP of Products and Services Strategy.

Business Traveller | Related ANA opens Star Wars-themed kids’ lounge at Haneda – Business Traveller





Two Boeing 737s taking off in parallel. Captured by @den_aviation (via Instagram).

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> Tweet of the Day

We’re learning sign language to touch the hearts of our hearing impaired passengers and to be able to communicate better with them.

Turkish Airlines @TurkishAirlines


Association News

Learn How a Full Library Can Lead to Higher ROI at APEX EXPO!

The accelerating pace of technological change brings its own challenges and opportunities for the movie market. Register for APEX EXPO and gain access to statistics that outline user engagement and willingness to spend on an enriched experience. Babar Rahman, head of In-Flight Entertainment/Connectivity, Global Sponsorships and CSR, and Andrea Whyte, director of Commercial Content Strategy, Spafax, are confirmed as panelists for this session.



Currently, Kontron has an exciting opening for the following position in our Sales and Marketing department. Customer Program Manager Responsible for managing the overall program for Kontron's tier one accounts. This includes managing all companywide tasks required to support the customer's program and/or requirements. The customer programs are complicated in nature and the Customer Program Manager is directly responsible for the overall success of the program. Click here to apply and view all job listings.
> Kontron America: Customer Program Manager, San Diego, CA


> Quote of the Day


"Gliders, sail planes, they're wonderful flying machines. It's the closest you can come to being a bird."

Neil Armstrong


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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