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September 7, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Airlines Cap Florida Fares Ahead of Hurricane Irma

Several airlines including JetBlue, American Airlines and Delta Air Lines have capped fares for flights out of Florida ahead of Hurricane Irma’s anticipated arrival this weekend. The move comes after complaints on social media about “fare gouging,” an allegation that airlines say is unfounded. “We want those trying to leave ahead of the hurricane to focus on their safe evacuation rather than worry about the cost of flights,” JetBlue spokesperson Philip Stewart said.

USA Today | Related Airlines Return to Full Operation in Houston – Travel Pulse



APEX ORIGINAL: WestJet Touts the Power of Authenticity in Social Marketing

The annual SimpliFlying Awards for Excellence in Social Media were held at Aviation Festival in London yesterday. WestJet was recognized repeatedly for its achievements in digital and social media marketing, taking home the awards for Best Overall Airline, Best Airline in North America and Best Airline in Driving Revenues. "Those stories we tell are real, whether they be guest experiences or the great work that our community investment team does in the CSR space, “ Rob Daintree, WestJet’s director of Marketing Communications, told APEX Media.

APEX Media | Related APEX Awards 2017 Finalists – APEX Media



United Adjusts and Expands Airbus A350 Order

United Airlines has replaced an order for 35 Airbus A350-1000s with one for 45 of the smaller A350-900s. The updated order is worth $14 billion at list prices, with deliveries scheduled to begin in 2022 to replace United’s aging Boeing 777 fleet. “The combination of the range performance and efficiencies make the A350 an attractive aircraft for United,” said United’s CFO, Andrew Levy.

Airways Magazine | Related United Airlines Hits Pause on Delivery of Passenger-Friendly Airbus Jets – Skift



APEX ORIGINAL: Netflix Sweetens the Pot for Prospective Airline Partners

Netflix may have more than 100 million monthly subscribers, but that hasn’t dampened its enthusiasm for working with airlines, whose audiences are somewhat limited by comparison. Speaking at this week’s Aviation Festival in London, Netflix’s VP Finance and Investor Relations, Spencer Wang, said, “By partnering together, we think we can create a win-win-win for Netflix, airlines and customers, because combining great internet connectivity with Netflix can improve passenger satisfaction.” Wang will give a talk called “Seamless Access to Content: Convergence of On-Ground & In-the-Air Experience” at APEX EXPO 2017.

APEX Media | Related APEX EXPO Schedule – APEX Media



Air Astana Goes Live With Inmarsat GX Connectivity

Air Astana has launched in-flight Wi-Fi on the first of its three Boeing 767s. The Kazakhstan flag carrier installed Rockwell Collins’ cabin system, which connects to Inmarsat’s GX Aviation service and is accessible to passengers in economy and business class. Air Astana passengers can choose from three data packages, with Rockwell Collins estimating broadband speeds averaging between 2 and 5 Mbps.

Rockwell Collins | Related Inmarsat says business largely immune to current capacity oversupply – Space News



[PHOTOS] Malaysia Airlines’ First Airbus A350 Emerges From the Paint Shop

Malaysia Airlines’ first Airbus A350 has been painted in its official livery at the aerospace manufacturer’s Toulouse plant ahead of the aircraft’s scheduled delivery date at the end of November. The first of MAB’s six new wide-body jets will fly one of the airline’s two daily services to London’s Heathrow Airport, starting January 15.

Business Traveller | Related Hong Kong Airlines Receives First A350 – The DesignAir



SkyWest Places Order for 25 Embraer E175s

SkyWest, parent of SkyWest Airlines and ExpressJet Airlines, has placed an order for 25 Embraer E175 regional jets, worth $1.1 billion at list prices. The Utah-based company operates services through its subsidiaries on behalf of major US carriers. The new aircraft will be operated by SkyWest Airlines, with 15 of them servicing routes for Delta Air Lines and 10 for Alaska Airlines. Deliveries are expected to start in March 2018 and continue until the end of the year.

Air Transport World | Related Delta ends regional contract with ExpressJet, moves 31 CRJs to Endeavor – Air Transport World





Reuniting with our shadow. Captured by @kelelaoha (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

350 cyclists race Air Canada flight from Heathrow to Toronto in #RaceThePlane charity challenge #avgeek

yourHeathrow @yourHeathrow


Association News

EXPO Sponsorship Opportunities Still Available!

Your company can be front and center at APEX EXPO! Sponsor the Monday Educational Sessions with the opportunity to address attendees for two minutes! Contact Desiray Young,, or fill out the form here.


> Quote of the Day


"You’ll get to your flight much like you do to transportation on the ground. The question’s going to be who is going to disrupt this entire thing."

Jude Schramm, CIO, GE Aviation


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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