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September 15, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Alaska Airlines to Equip 43 Aircraft With Recaro Seating

Alaska Airlines will equip 32 new Boeing 737 MAXs and retrofit 11 existing aircraft with Recaro’s CL4710 business-class seats and BL3530 economy-class seats. “We have been working very closely with Alaska Airlines for six years,” said Sunitha Vegerla, general manager of Recaro Aircraft Seating Americas. “Together we are defining the requirements for the aircraft seats and taking the customer through the entire product life cycle.” Installations are scheduled to begin in fall 2018.

PAX International | Related Recaro on a Roll as Optimized Lightweight Seating Takes Off – APEX Media



Engineered Sugarcane Could Fuel a Boeing 747 for 10 Hours, Say Researchers

Bio-jet fuel produced from specially engineered sugarcane could fly a Boeing 747 for 10 hours, according to findings by researchers at the University of Illinois. Scientists at the university developed sugarcane that produces oil, called lipidcane, which is also convertible into jet fuel. "We estimate that this biofuel would cost the airline industry $5.31/gallon, which is less than most of the reported prices of renewable jet fuel produced from other oil crops or algae," said Deepak Kumar, a postdoctoral researcher at the university. | Related Airplanes’ Ecological Impact Fuels Research to Reduce CO2 Emissions – APEX Media



Study Reveals Roadblocks in Airline Website User Experience

UserTesting’s Airline Customer Experience Index is based on a survey of 1,000 passengers who rated the desktop version of 10 US airline websites according to five categories: Ease of Use, Speed Credibility, Aesthetics and Delight. Elements including lack of transparency and upsell attempts during the booking process negatively affected the airline’s score. “It’s a tall order to connect every customer touchpoint, but repeated roadblocks on any channel can quickly diminish customer loyalty,” said Brian Smith, VP of Marketing at UserTesting.

APEX Media | Related New Data Suggests Southwest Airlines Has The Best Online Booking Experience – Forbes



Wizz Air Allows Customers to Book Flights Without Providing Passenger Details

Wizz Air has launched a new service allowing customers to make reservations without including passenger names at the time of booking. For a fee of €10 per passenger, the low-cost carrier’s Flexible Travel Partner service allows customers to leave personal details blank up to three hours before a flight departure. Wizz Air says the service will appeal to “customers who want to book their trip securing low-cost fares well in advance, yet are uncertain who their travel partners will be.”

Business Traveller | Related Wizz Air launches “fare lock” service – APEX Media



SWISS to Launch Flight Pass Product

SWISS is preparing to launch a flight pass product aimed at business travelers who fly regularly. The Discover Europe Pass will offer 10 one-way flights to most of its short-haul destinations served from Geneva for a flat rate fee of $830. According to Business Traveller, the new pass will initially be sold on a trial basis between September 20 and December 31 this year.

Business Traveller | Related Is SWISS Considering Buy-on-Board Model for Short-Haul? – APEX Media



Cathay Pacific Firms Airbus Order for 32 A321neos

Cathay Pacific has firmed an order with Airbus for 32 A321neos, following the signing of a memorandum of understanding last month. The aircraft will be operated by the airline’s regional subsidiary, Cathay Dragon, replacing its current fleet of 15 A320ceos and eight A321ceos. Once delivered, the aircraft will link Cathay’s Hong Kong hub with destinations across Asia.

Airways Magazine | Related Airbus, Cathay Pacific Group signs MOU for 32 new aircraft – Xinhua



Fly-Fi Increased JetBlue’s Net Promoter Score, Says CIO

JetBlue’s Fly-Fi in-flight Wi-Fi service has proven extremely popular, with as many as 250 devices connected and streaming content on its Airbus A321 aircraft, according the airline’s CIO, Eash Sundaram. Speaking at the Aviation Festival in London last week, he also said jetBlue's partnership with Amazon Prime has been a success. “We started with content streaming and extended into shopping … it’s not so much about charging but about finding a way to fund [Wi-Fi].”

Tnooz | Related VIDEO: Interviews at Aviation Festival London – APEX Media





How long before you succumb to the urge to book an upcoming flight? Captured by @pierrebabin (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

The @Paris2024 delegation returns victorious on #AirFrance!

Air France Newsroom @AFnewsroom


Association News

EXPO Sponsorship Opportunities Still Available!

Your company can be front and center at APEX EXPO! Sponsor the Monday Educational Sessions with the opportunity to address attendees for 2 minutes! Contact Desiray Young,, or fill out the form here.



The Client Account Manager (CAM) serves as the primary business contact for the client and is responsible for client satisfaction. The CAM is expected to consistently provide excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality. In addition, the CAM will build relationships with clients to encourage new and repeat business opportunities. Click here to apply and view all job listings.
> Global Eagle Entertainment: Client Account Manager, Irvine, CA


> Quote of the Day


“One always begins to forgive a place as soon as it’s left behind.”

Charles Dickens


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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