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October 5, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Zumum Aero Reveals More Details About Its Hybrid-Electric Aircraft

Zunum Aero, a Boeing- and JetBlue-backed startup, today unveiled details of the hybrid-electric airplane it’s developing. The Washington-based company says its first 12-seater aircraft could enter commercial service as early as 2022, with an operating cost of about 8 cents per seat mile, or $250 an hour. The hybrid-electric airplane would initially have a range of up to 700 miles, but Zunum hopes to eventually produce a bigger model that can fly up to 1,000 miles.

Fast Company | Related Nothing Ventured, Nothing Gained: Aerospace Heavyweights Make Inroads in Silicon Valley – APEX Media



Zodiac and Ro-Ra to Co-Develop Overhead Bin Latches in Bombardier Cabins

Zodiac Aerospace is partnering with aviation components company Ro-Ra Aviation Systems to develop a latching system for the overhead bins in a new Bombardier cabin interior. The latches, which will combine plastic with metal precision parts and metallic paintwork, will have a life cycle of more than 120,000 opens and closes.

Aircraft Interiors International | Related Bombardier Intros Atmosphère Cabin & New Q400 Seating Configuration at Aero Perspectives Event – APEX Media



High-Crying Passengers: ANA Wants to Find Out Why Babies Get So Upset in Airplanes

Last weekend, All Nippon Airways took 34 families, including 36 babies, on a charter flight to find out why babies cry during takeoff and landing. During all stages of the flight, ANA monitored the children’s vitals, such as their pulse, using a device developed by Japanese communications company NTT and industrial-products maker Toray. The device sent heart rate and other data to smartphones, prompting parents to help their babies sip from a cup or suck on sweets.

Quartz | Related The Traveling Family – APEX Media



Air New Zealand Wants to Reduce Waste by Reusing Untouched Snacks and Drinks

Air New Zealand has announced new measures aimed at boosting its eco-friendly credentials. The airline released its 2017 sustainability report yesterday, which outlines plans to reduce its carbon and waste footprint, including a first-of-its-kind recycling agreement. The initiative will see Air New Zealand and LSG Sky Chefs collaborate on reusing untouched snacks and drinks between flights.

Stuff | Related Sustainability in Aviation: Cathay Pacific’s Long-Term Plans Reap Short-Term Rewards – APEX Media



Better Together: Fox Aims to Integrate and Innovate With Non-Theatrical Merger

The merger of the non-theatrical operations of 20th Century Fox and Fox Networks Group means more content, more innovation and more support for airline entertainment divisions. “We can now offer co-branding and development of branded channels on board that are affordable to airlines,” said Julian Levin, EVP Digital Exhibition and Non-Theatrical Sales and Distribution at Fox. The new entity will push resources into exploring the next incarnation of IFE, such as 180-degree virtual reality content, which they are testing with French in-flight VR startup SkyLights.

APEX Media | Related There’s Now a VR Headset Specifically Designed to Wear While Flying – Travel + Leisure



Icelandair Steps Up Competition Against WOW Air With an Economy Light Fare

Icelandair has launched a lower-cost fare called Economy Light. Under the new fare, customers will pay for their first checked bag: $95 on one-way flights from the US to European destinations and $69 on flights to Iceland. The announcement comes amid growing competition from Icelandic low-cost rival WOW air. Both airlines recently announced they will begin flying to Dallas Fort-Worth and Cleveland next May.

Travel Weekly | Related Icelandair adds Dallas/Fort Worth, taking on Icelandic rival WOW air – USA Today



WestJet Partners With Switchfly for Bundled Flight and Hotel Packages

WestJet has announced a partnership with Switchfly, a travel commerce company for direct channel booking. The collaboration will help the Canadian carrier boost ancillary revenue by selling bundled flight and hotel packages to all of its destinations from an inventory of over 410,000 accommodation listings. “Switchfly complements our strategy of becoming a global carrier, serving the needs of today's traveler and increasing our ancillary revenue opportunities,” said Ed Sims, WestJet’s EVP, Commercial.

PR Newswire | Related APEX ORIGINAL: WestJet Touts the Power of Authenticity in Social Marketing – APEX Media





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Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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