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October 18, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Delta Describes Airbus A350 as Its “Flagship Aircraft”

Delta Air Lines unveiled its first Airbus A350 yesterday in Atlanta, describing the new wide-body as its “flagship aircraft.” The airline showed off the interior of the 306-seat A350 before a demonstration flight for the media on Tuesday afternoon. The aircraft is debuting the carrier’s new Delta One suites featuring lie-flat beds and its new Delta Premium Select premium economy cabin.

The Atlanta Journal Constitution | Related The Disappearing Act: Is the First-Class Cabin Becoming Obsolete? – APEX Media



EasyJet Has No Plans to Enter Long-Haul Market

EasyJet won’t enter the low-cost, long-haul market, since it has plenty of opportunities to buy parts of failed European carriers, said Carolyn McCall, the airline’s CEO on Tuesday. “From a board perspective, that’s not on the agenda. There’s so much organic growth. If you look at the consolidation, Monarch, Alitalia, airberlin, we are talking to all of them,” she said, also revealing the low-cost carrier is interested in Monarch Airlines' airport slots after it went bust at the beginning of the month.

Reuters | Related EasyJet confirms Alitalia bid – Air Transport World



El Al Introduces an Onboard Meal Concept to Match Its Dreamliner Interiors

El Al has introduced a new in-flight dining concept inspired by Israel’s landscapes to coincide with the launch of the airline’s new Boeing 787-9 Dreamliner. The onboard meal packaging was created by to match the Israeli flag carrier’s new Dreamliner interiors, which were designed by PriestmanGoode. “As a part of the design research process … we collected hundreds of visuals, starting from bird’s view pictures of different parts of Israel, to geology books,” said Idan Noyberg of

The DesignAir | Related How the Israeli Landscape Inspired PriestmanGoode’s Design of El Al’s Dreamliner Cabin – APEX Media



SWISS Will Launch Its Second Flying Film Festival

Swiss International Air Lines will launch its second Flying Film Festival at the beginning of November. The initiative will showcase 10 short documentaries and docu-animations from promising directors via the SWISS in-flight entertainment system on long-haul flights. This year’s Flying Film Festival selection includes productions from seven countries, with a judging panel expected to award a prize to the best film in January 2018.

Webwire | Related In the Mood for Art House: Airlines Look to Diversify IFE Content – APEX Media



Amadeus Outlines Its Vision for How Blockchain Will Change PaxEx

Amadeus is developing prototype blockchain products for the travel industry. The company’s newly published paper, Blockchain: Harnessing Its Potential in Travel, outlines how the technology could make loyalty schemes more user-friendly and improve identity management in travel. “Imagine landing from a long flight and having points credited to an app immediately that could then be used to pay for a ride-sharing service from the airport,” Amadeus says in the report.

Tnooz | Related SITA, British Airways and Heathrow Conducting Blockchain Trial for Operational Data Sync – APEX Media



Luggage Delivery Service AirPortr Secures $2.6-Million Investment

AirPortr recently locked down a $2.6-million investment from Stobart Group, which owns and operates London Southend and Carlisle Lake District airports. The London-based baggage concierge service has moved over 47,000 pieces of luggage since it launched in 2016, in partnership with British Airways. “Our next airline customer will be going live with our bag check-in service here in London, next month,” said Randel Darby, AirPortr CEO.

APEX Media | Related AirPortr and British Airways Launch Bag-Check Anywhere in London – APEX Media



Etihad Partners With Louvre Abu Dhabi

Etihad Airways signed a partnership agreement with the Louvre Abu Dhabi, which is set to open next month. Etihad will work with the museum on brand partnerships, marketing, social media, in-flight programming, events, exhibitions, public relations and more. Peter Baumgartner, Etihad Airways’ CEO, said the airline is committed to “co-creating experiences which will showcase this magnificent museum.”

Breaking Travel News | Related "The world's first universal museum": the Louvre Abu Dhabi revealed – The Telegraph





Escaping the dreichness..... Captured by @gliv81 (via Instagram).

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> Tweet of the Day

From winning a groundbreaking award to cutting-edge industry news, it was a busy #APEXEXPO!

Inmarsat @InmarsatGlobal


Association News

APEX Supports: FTE Asia 7-8 November

APEX is an official Headline Partner of Future Travel Experience Asia EXPO 2017, which will take place at the Marina Bay Sands in Singapore on 7-8 November 2017. To register for your complimentary First Class delegate pass, please click here.


> Quote of the Day


"The enemy of art is the absence of limitations."

Orson Welles


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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