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October 20, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Astronics Earns In-Seat Power Orders From Six Major North American Airlines

Six major North American airlines have placed orders with Astronics’ Advanced Electronic Systems (AES) division to install EmPower in-seat power systems on up to 1,400 narrow-body aircraft and regional jets. The orders include installations of Astronics AES 110VAC and high-output USB power units at every passenger seat and at cabin crew stations. The units will be installed from early 2018 through to 2023. For contractual reasons, Astronics AES is unable to divulge the airlines that placed the order.

APEX Media | Related Astronics AeroSat Debuts FliteStream for Aircraft Connectivity –  Via Satellite



SIA to Finalize $13.8-Billion Order With Boeing Next Week

Singapore Airlines said it will finalize an order with Boeing for 39 aircraft, worth $13.8 billion at list prices, when Singaporean Prime Minister Lee Hsien Loong visits Washington, DC, next week. In February, the airline announced plans to place an order for 20 777-9s and 19 787-10 Dreamliners as part of its fleet modernization plan. Additional details about the order will be revealed after the signing ceremony in Washington, a spokesperson for SIA said.

Reuters | Related Singapore Airlines plans cost cuts to offset competition – Reuters



Wizz Air Prepares for Brexit by Creating UK Subsidiary

Wizz Air has applied for a UK air operator’s certificate to preserve its traffic rights as Britain prepares to leave the European Union. The Central and Eastern European low-cost carrier said it created a new company called Wizz Air UK that will operate from its existing base at London Luton Airport. Wizz Air operates 73 routes from nine airports in the UK, covering 41 destinations.

Air Transport World | Related Wizz Air Introduces New Innovative Service: Fare Lock – The Financial



JetBlue Stops Selling Tickets on 12 Smaller OTAs

JetBlue has stopped selling tickets through 12 small online travel agencies (OTAs). The airline said the move will reduce distribution costs and will give customers who book via access to more ancillary products and fare sales than those who book through indirect channels. "While these 12 agencies represent a small percentage of our sales, we will be tracking our ability to recapture this revenue through direct sales," said JetBlue spokesperson Morgan Johnston.

Travel Weekly | Related Love at First Sight: JetBlue and Airbus Engaged for Launch of A320 Airspace Cabin – APEX Media



Rage to Loyalty: Guestlogix Publishes Academic Report on Winning Passengers’ Hearts

Guestlogix has published an academic report identifying the psychological concept of “learned helplessness” among airline passengers. Dr. Gary Edwards, the report’s author, says learned helplessness results from frustration over quality of service among passengers, who feel they have no choice but to accept the situation. “With a base understanding of psychological principles, each consumer challenge that cannot be eliminated can be offset with a positive and anticipatory experience,” the report concludes.

Travel Daily Media | Related The Empowered Passenger – Guestlogix



APEX ORIGINAL: Award-Winning Butterfly Concept Enables Flexible Cabin Configuration

The Butterfly concept, developed by Paperclip Design, in partnership with Airbus, gives airlines the flexibility to adjust cabin configuration based on real-time demand for each flight. The seating solution, which allows instant transformation between premium economy seats and business-class flatbed suites, won the Crystal Cabin Award in the Premium Class & VIP category in 2014. The project was then selected to participate in a six-month acceleration program at Airbus BizLab, after which Paperclip Design entered into a business partnership with Airbus, in 2016, to bring flexible seating to market.

APEX Media | Related Crystal Cabin Award-Winning Lightweight Seat Takes Off – APEX Media



Qantas Will Pay Americans' Passport Fees When Booking Flights to Australia

Qantas is promising to refund travelers' passport application fees when Americans book flights to Australia. With just 41% of US citizens owning a passport, the airline hopes its newly launched “Qantas Passport Take-Off” campaign’s offer of a $135 discount on flights will entice Americans without passports to visit “down under.” The promotion, which runs until November 28, is also valid for existing passport holders.

Conde Nast | Related Qantas’s first Dreamliner has arrived – Business Traveller





The AvGeek burger spot of choice. Captured by @86tones (via Instagram).

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> Tweet of the Day

Enders: We are calling it a win-win-win! #CCMM #CSeries #CSeriesCMM

Bombardier Inc. @Bombardier


Association News

Register Your Interest to Attend APEX MultiMedia Market in Paris!

The 2018 APEX MultiMedia Market will be held in Paris, France, on 23 - 25 April, 2018. APEX MultiMedia Market is the airline industry’s premier content conference that continually brings together airlines, CSPs and diversified distributors, offering a range of new and acclaimed TV, MOVIE, GUI, GAME, APP and AUDIO content options. As an exclusive, community driven marketplace, the event will attract over 200 global industry professionals. Click here to register your interest to attend.


> Quote of the Day


"The advance of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life."

Bill Gates


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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