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October 23, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Malaysia Airlines Chooses New CEO

Malaysia Airlines has appointed its current COO, Izham Ismail, as its new CEO, following Peter Bellew’s unexpected decision to step down later this year. Izham, a former pilot, has worked for Malaysia Airlines for 38 years and will become its fourth CEO in less than three years. The airline said it has put in place an executive committee of the board to supervise the CEO transition.

CNN | Related Ryanair's incoming COO says the job is "national service" to help "Ireland's greatest company" – Business Insider



China Southern Places $5.65-Billion Boeing Order

China Southern Airlines has finalized a deal to buy eight Boeing 777-300ERs and 30 737 MAX 8s, worth $5.65 billion at list prices. The deal adds to an existing order for 12 787-9 Dreamliners, placed 12 months ago. China Southern said the aircraft, which will be delivered between 2019 and 2020, will help it satisfy market demand at Beijing’s new second airport and its home hub at Guangzhou Baiyun International Airport.

Airways Magazine | Related Singapore Airlines to finalize $13.8 billion Boeing order – Reuters



Virgin Atlantic and Bacardi Launch Flying Bartender Program With Live In-Flight Mixology

Virgin Atlantic and Bacardi Global Travel Retail launched their Flying Bartender program last Thursday, to coincide with International Gin and Tonic Day. Upper-Class passengers on a flight from London to New York were served Bombay Sapphire gin cocktails, prepared live by award-winning mixologist Max Venning. Virgin Atlantic and Bacardi have also partnered to bring the Immersive Digital 360 Drinks Experience, a virtual reality visit to world-leading bars, to Virgin Clubhouse customers from September to December 2017.

APEX Media | Related Pop-Up Strategy: Bacardi’s Grey Goose Vodka Brings the Beach to the Airport – APEX Media



Apple Maps Adds 10 Airport Terminal Maps

Apple is adding 10 airport terminal maps to its Maps app as part of its latest update to iOS 11. The release includes terminal maps for airports in Oakland, Miami, Baltimore–Washington, Minneapolis-St. Paul, Portland, Las Vegas, and Chicago (O’Hare and Midway), in addition to San Jose and Philadelphia, which were in beta versions of iOS 11. At Apple’s 2017 developer’s conference, the company said it would add more US and major global airport maps in 21 destinations.

ArsTechnica | Related Airline Apps That Fill the Gaps – APEX Media



APEX ORIGINAL: How Can Airlines Improve Their Websites for Passengers With Disabilities?

Amadeus recently published Voyage of Discovery, a report that identifies airline website accessibility and lack of information as major barriers for people with disabilities who want to independently book travel. “Too often organizations look at disability through that legacy lens of philanthropy and regulation. What we’re doing is telling them there’s a market opportunity here,” says Simon Dermer, CEO of eSSENTIAL Accessibility, a company dedicated to improving web accessibility for people with disabilities. Qantas is the first airline to incorporate eSSENTIAL Accessibility's assistive technology in its website.

APEX Media | Related Flying Disabled’s Chris Wood Seeks to Facilitate PaxEx for Wheelchair Users – APEX Media



Ethiopian Airlines Offering Free Wi-Fi At Bole International Airport

Ethiopian Airlines said it is introducing free Wi-Fi access to its passengers flying through Addis Ababa Bole International Airport, beginning this month. Ethiopian Airlines’ CEO, Tewolde GebreMariam, said the rollout of free Wi-Fi, coupled with its paperless operations, form part of its long-term strategic Vision 2025 roadmap. “We are incorporating more digital features with the aim of making Addis Ababa airport the best connecting hub in Africa,” he said.

Africa News | Related Rising From the East: Airports Far and Wide Woo Chinese Passengers – APEX Media



Passengers Suing Sunwing Because It Served Sparkling Wine, Not Champagne

A Canadian man has filed a lawsuit against Sunwing Airlines for receiving sparkling wine instead of a promised champagne service. Daniel Macduff booked a vacation to Cuba through the leisure carrier, which offered an onboard champagne toast. Macduff said he instead received cheaper sparkling wine. Sunwing described the lawsuit as “frivolous and without merit,” but Macduff’s lawyer said the legal action is based on misleading marketing and not the quality of wine served.

BBC News | Related Sunwing Airlines moving to Toronto Pearson’s enhanced Terminal 3 – Travelweek





Above Mount St. Helen's on a flight from Vancouver to Los Angeles. Captured by @howard.slutsken (via Instagram).

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> Tweet of the Day

Still thinking about submitting your cabin innovation for the Crystal Cabin Awards 2018? Extended deadline until 3 November! Take the chance now! #CCA18 #PaxEx #AIX2018 @aix_expo

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Association News

Airlines Receive Discounted Registration to IATA's WPS

You’re invited to the 7th World Passenger Symposium (WPS) and its Executive Summit that will take place on 24 to 26 October 2017 at the Centro de Convenciones Internacional de Barcelona (CCIB) under the theme “Innovating better, together.” In appreciation for great efforts in driving the industry agenda, IATA is offering a discounted rate of $999 (30% discount compared to normal price) to attend WPS. To take advantage of this rate, register online here.


> Quote of the Day


"The secret of getting ahead is getting started."

Mark Twain


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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