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November 1, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


ICAO Considering Checked Baggage Laptop Ban

ICAO is considering amending its dangerous goods instructions to include a ban on large personal electronic devices such as laptops in checked baggage. The proposal comes after the FAA’s Fire Safety Branch reported “troubling” results from 10 tests that assessed the fire risks to commercial aircraft from laptops in checked baggage. ICAO does not have the power to enforce a ban, as such a move would need to be ratified by individual member states.

Air Transport World | Related New Screenings Start for All US-Bound Airline Passengers – NBC News



Hebei Airlines to Install Lufthansa Technik’s GuideU Floor-Path Lighting

Hebei Airlines will equip a modified version of Lufthansa Technik’s GuideU CustomFit emergency floor-path system, featuring the Chinese carrier’s logo on the photoluminescent strip. The new floor-path lighting system will be installed on 22 aircraft among Hebei’s Boeing 737 and Embraer E190 fleets. “We are very pleased to have found a strategic partner in Hebei Airlines for our newest design variant,” said Torben Biehl, head of Product Development for GuideU at Lufthansa Technik.

PAX International | Related Lufthansa Technik Sofia Expansion Keeps FlyNet Installations on Schedule – APEX Media



Could “Mobile Theater” Headsets Become a BYOD IFE Success?

Could a new generation of “mobile theater” headsets be about to disrupt in-flight entertainment? Writing for Bloomberg, Matthew Kronsberg tested Avegant’s Video Headset and Royole Moon’s mobile theater device on a flight to Florida. “If you were to see a plane full of people wearing these, you’d feel as if you had stepped into a stylishly appointed dystopian film,” writes Kronsberg. As the only person using such a device on his flight, he said, “The eyepiece that completely envelopes your vision means you won’t see or hear the people who point and ask each other what that thing is on your head.”

Bloomberg | Related SkyLights Unveils New AlloSky Headset and Slew of Airline and Content Partnerships – APEX Media



Cannabis Company Starts Advertising on TSA Screening Bins in California

A cannabis manufacturer has launched an advertising campaign on screening bins at TSA security checkpoints. Organa Brands purchased ads on the bottoms of X-ray screening trays at airports in California that read, “Cannabis is legal. Traveling with it is not. Leave it in California.” As of January 1, 2018, cannabis will become legal in California. Lorie Dankers, a TSA spokesperson, said, “If TSA officers come across marijuana … they will notify local law enforcement, who determine what happens next.”

Los Angeles Times | Related PaxEx FAQ: How Do Airport Security and Screening Methods Work? – APEX Media



Augmented Reality Airline Retailing Solution “ARvis” Shines at IATA WPS

The team behind ARvis, which took home the first-place corporate prize at IATA’s Silicon Valley Hackathon in late August, was at IATA WPS last week to present its augmented reality (AR) travel shopping solution. ARvis features voice-activated flight comparison and displays life-sized 3-D seat maps to help passengers compare legroom and encourage cabin class upgrades. Using a passenger’s actual carry-on luggage and an AR representation of the correct bag size, ARvis checks baggage size allowances, with payment capabilities incorporated.

APEX MEdia | Related Working Toward In-Flight Connectivity Standardization – APEX Media



American Airlines Adds 10 Embraer E175s to an Existing Order

American Airlines has placed a firm order for 10 Embraer E175s, worth $475 million at list prices. The latest deal adds to an original order placed by the Dallas-based carrier in 2013 for 60 E175s, with deliveries scheduled to begin in 2018 until mid-2019. American Airlines’ wholly owned regional subsidiary Envoy Air will operate the 10 aircraft under the American Eagle brand.

Air Transport World | Related [PHOTOS] American Airlines Embraer E175 Cabin Tour – Forbes



Emirates Unveils First Expo 2020 Livery

Emirates has unveiled the first of three Expo 2020 Dubai-themed liveries. Each aircraft will feature a decal design that reflects one of the Expo 2020 themes. The first livery is based on the Expo’s logo, which is inspired by an ancient gold ring excavated in Dubai. Emirates, which is sponsoring the event, will also emblazon Expo 2020 decals on 40 aircraft from its Airbus A380 and Boeing 777 fleets.

The DesignAir | Related Emirates Launch Special Liveries To Support United For Wildlife – The DesignAir





Long exposure of Southwest Airlines' 737-MAX8. Captured by @ndaneman (via Instagram).

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> Tweet of the Day

Today we celebrate 94th #anniversary. It has been our pleasure to fly you across the skies and take you to your destination since 1923.

Finnair @Finnair


Association News

APEX Supports: FTE Asia 7-8 November

APEX is an official Headline Partner of Future Travel Experience Asia EXPO 2017, which will take place at the Marina Bay Sands in Singapore on 7-8 November 2017. To register for your complimentary First Class delegate pass, please click here.


> Quote of the Day


"Nothing ever becomes real till it is experienced."

John Keats


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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