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November 8, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Virgin Australia to Launch In-Flight Wi-Fi on Selected US Flights This Month

Virgin Australia will begin offering in-flight Wi-Fi on selected flights to Los Angeles by the end of the month, as the first of the airline's five Boeing 777-300ER aircraft to be upgraded with satellite connectivity enters service. The airline has not yet revealed the payment structure for Internet access, but Virgin Australia CEO John Borghetti told Australian Business Traveller that the airline intends to "surprise and delight" passengers with a range of options, and hinted at a series of either data-based or time-based packages.

Australian Business Traveller | Related Virgin Australia board mulls taking the airline private – The Sydney Morning Herald  



General Electric Explores Sale of Aircraft Leasing Unit

The largest commercial airline leasing company in the world, by number of aircraft, may be up for sale, according to Reuters. Sources told the news agency that General Electric is weighing options for GE Capital Aviation Services, including the sale of all or part of the business, following interest from competitors. GE declined to comment.

Reuters | Related Aircraft lessor Avolon eyeing No. 1 slot on acquisitions, organic growth – Reuters



SITA Blockchain Flight Data Experiment Results Revealed

SITA has unveiled the results of FlightChain, an experiment in managing flight information via blockchain technology that it conducted with British Airways, Heathrow Airport, International Airlines Group, Geneva Airport and Miami International Airport. “Our FlightChain project has demonstrated that blockchain is a viable technology to provide a single source of truth for data for airlines and airports, specifically for real-time flight information,” said SITA CTO Jim Peters. “The use of blockchain, and smart contracts in particular, provides ‘shared control’ and improves the trustworthiness of the data."

APEX | Related SITA, British Airways and Heathrow Conducting Blockchain Trial for Operational Data Sync – APEX Media



Video Shows Emirates Testing Home Luggage Check-In Service

A video shared on social media has fueled rumors that Emirates is testing a service that would allow customers to check in their luggage at their house. In the video, an employee scans the traveler’s passport and prints the luggage tag and boarding pass using a portable machine, before loading the bag into the van. While Emirates would not disclose details, a spokesperson told Arabian Business, "We are trialing several initiatives to provide greater convenience for our customers and will share details when they become available.”

Arabian Business | Related Luggage Delivery Service AirPortr Secures $2.6-Million Investment – APEX Media



Aer Lingus and Boxever to Personalize PaxEx Through Customer Data Analysis

Aer Lingus has selected customer intelligence platform Boxever to help increase direct bookings and ancillary revenue generation. The Dublin-based airline is partnering with Boxever to analyze customer data, including historical, behavioral and purchasing insights, and use it to personalize the travel experience. “To continue … providing a superior guest experience, we needed a partner that would help us capture data that allows us to anticipate the needs of our guests,” Mike Rutter, Aer Lingus COO, said.

Boxever | Related Aer Lingus Introduces New Saver Fare – Marketwired



Tray? Nay! LATAM Cuts Side Dishes In Favor of 50% Larger Mains

LATAM will roll out a new in-flight dining concept for economy-class passengers on long-haul flights by the end of the year. The airline will increase the size of its main dishes by half, while removing peripheral items – and the need for a serving tray. Passengers will be offered two breakfast options, while the lunch and dinner service will consist of three choices (hot, vegetarian, cold/light), and include a beverage and a sweet snack.

Business Traveller | Related Gogo to provide inflight connectivity to LATAM Brazil – Get Connected



Hamburg and Montreal Enter €12-Million Aviation Research Partnership

Hamburg and Montreal are collaborating to investigate the potential of using “acoustic metamaterials” to reduce noise in the aircraft cabin. The joint research initiative will also test the thermal and mechanical properties of refractory fiber composite parts. Twenty partners are involved in the transatlantic cooperation, including companies, universities and research units, with Germany and Canada each planning to contribute €6 million by 2021.

Hamburg Aviation | Related Hamburg Tries to Own the Future of Aviation With New Research Center – Skift





A tall tail. Captured by @wavingman (via Instagram).

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Association News

Are You Interested in Attending MulitMedia Market in Paris?

MultiMedia Market is heading to Paris, France on 23 - 25 April 2018! The APEX MultiMedia Market is the airline industry’s premier content conference that continually brings together airlines, CSPs and diversified distributors offering a range of new and acclaimed TV, MOVIE, GUI, GAME, APP and AUDIO content options. As an exclusive, community driven marketplace, the event will attract over 200 global industry professionals. Interested in attending? Click here to register your interest to attend.


> Quote of the Day


How often have I lain beneath rain on a strange roof, thinking of home.

William Faulkner


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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