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November 9, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


World Airways to Become First Long-Haul, Low-Cost Carrier Based in US

777 Partners, a US-based investment firm, has acquired the intellectual property of World Airways. The former charter airline, which ceased operations in March 2014 after serving the US military among other clients, will relaunch as a low-cost, long-haul carrier, operating Boeing 787 Dreamliners on routes connecting the US with Asia and Latin America. “We plan to announce our new brand look and feel within the next few weeks, under the direction of our founding CMO, Freddie Laker," Ed Wegel, World Airways’ founding CEO, said.

World Airways | Related Yet Another Dead Airline Brand Is Being Revived – Bloomberg



Boeing to Sell 300 Planes to China in $37-Billion Deal

China Aviation Supplies Holding Company has signed orders and commitments for 300 Boeing aircraft, valued at more than $37 billion at list prices. The state-run leasing company said the deal, which coincided with US President Donald Trump’s visit to China, includes 260 Boeing 737s as well as 40 777s and 787s. It is not clear how many of the orders are new – Boeing had 334 orders by unidentified customers as of October 24, of which 290 were for its 737 narrow-body family.

Reuters | Related Boeing, Air China Celebrate Delivery of China's First 737 MAX 8 – China Aviation Daily



ViaSat and JetBlue Expand Partnership

ViaSat announced yesterday that is has expanded its relationship with JetBlue, and will serve as the airline’s direct in-flight Wi-Fi provider. The connectivity provider’s latest hardware will be installed on JetBlue aircraft beginning next autumn, providing access to the additional coverage and capacity offered by ViaSat's next-generation ViaSat-2 and ViaSat-3 satellite platforms. JetBlue’s Fly-Fi service has been powered by ViaSat since December 2013.

ViaSat | Related ViaSat Signs Ka-Band Satellite Connectivity Agreement With ESA – APEX Media



Mobipax App Uses Blockchain and AI to Improve Cabin Service

Thailand-based startup Mobipax’s in-flight cabin service app incorporates blockchain and artificial intelligence (AI) to improve customer service, customer recognition, claims management and in-flight sales. The cloud-based mobile solution gives flight attendants access to information including passenger preference data and customer feedback, enabling them to offer more personalized service. Since it runs on Android and iOS devices, the app requires no upfront investment, instead earning revenue through a per-flight fee.

APEX Media | Related Blockchain Flight Data Experiment Results Revealed by SITA – APEX Media



Cathay Pacific Partners With PressReader

As of this week, Cathay Pacific and Cathay Dragon passengers can download content up to 48 hours before their flight using PressReader. The digital library features 7,000 publications, including same-day titles like the Washington Post and the Guardian, and travel and lifestyle periodicals, such as Vogue and GQ. More than 300 popular newspapers and magazines from Hong Kong and Mainland China are also available, in addition to Cathay Pacific’s and Cathay Dragon’s award-winning in-flight magazines, Discovery and Silkroad.

Inflight Online | Related Qatar Airways buys into Cathay Pacific – Reuters



Boutique Hotel With Robot Butler Opens at LAX

The world’s first H Hotel opened last month at Los Angeles International Airport. The Hilton Curio Collection hotel features a curated art collection, a pool overlooking the neon LAX sign and a robot named Hannah that delivers amenities to guest rooms. Hannah navigates the halls and rides the elevators to drop off anything from snacks to extra towels.

Business Traveller | Related Hitachi Takes Airport Robot Artificial Intelligence to the Next Level – APEX Media



KLM Integrates Facebook Messenger Into Its Website

KLM customers in Japan, South Korea and South Africa can now use Facebook Messenger on to chat with a service agent in English, Japanese or Korean. A “chat now” button will appear on relevant pages when a service agent is available. KLM already offers a direct chat service via in six western European countries – Messenger Customer Chat is a next step in KLM’s social media integration.

KLM | Related Finnair Joins 14% of Airlines That Use Chatbots – APEX Media





Quietly across the morning sky behind the London Eye. Captured by @theskybeyond (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

A going away party fit for a Queen. Cheers, 747. #UA747Farewell #QueenoftheSkies #avgeek



Association News

APEX Asia Is Returning in 2018!

With the rapid development in the airline industry in Asia, airlines look at passenger experience to strengthen brand image and enhance passenger satisfaction. At APEX Asia receive an overview of how the airline industry explores the region’s ever growing travel market, offer superior products and services targeted toward specific customers and deliver exceptional customer experiences. Mark your calendars for 13-14 March! Click here for info about APEX events.


> Quote of the Day


If you board the wrong train, it is no use running along the corridor in the other direction.

Dietrich Bonhoeffer


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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