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November 13, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Emirates’ New Boeing 777 Cabins Feature Major Display and Charging Port Upgrades

Emirates revealed its “game-changing” new Boeing 777-300ER interior at the Dubai Airshow yesterday. The carrier’s new first-class suites are drawing the most attention with new 32-inch HD displays and 13-inch tablets that feature a camera and microphone to allow for video calls to the cabin crew in the galley. In all three cabins, passengers will have access to high-power USB-C ports to charge their mobile devices – an aviation industry first – in addition to the USB-A ports installed at each seat. All of Panasonic Avionics’ system improvements were delivered with a 12 percent total reduction in hardware weight.

APEX Media | Related Emirates wants Airbus A380 production guarantee before placing new orders – CNBC



Flydubai Unveils New Business-Class Cabin On Board Its Boeing 737 MAX 8

Flydubai showcased its first Boeing 737 MAX 8 at the Dubai Airshow, with the airline scheduled to take delivery of a total of 76 of the next-generation aircraft over the next five years. The narrow-body aircraft features a new business-class cabin with 10 lie-flat seats across three rows. The first and last rows are deployed in a 2-2 configuration, while the middle row features one seat on either side of the aisle.

Business Traveller | Related New CEO named for Gulf Air – Arabian Aerospace



Emirates Orders 40 Boeing 787-10s at Dubai Airshow

Emirates kicked off the Dubai Airshow yesterday by announcing it has committed to ordering 40 Boeing 787-10 Dreamliners in a deal worth $15 billion at list prices. The Gulf carrier’s chairman, Sheikh Ahmed Bin Saeed Al Maktoum, said the aircraft was chosen over the Airbus A350 and that deliveries will start in 2022. “We see the 787 as a great complement to our 777 and A380 fleet, providing us with more flexibility to serve a range of destinations as we develop our global route network,” Al Maktoum said.

BBC News | Related 20 Boeing 737 MAXs for ALAFCO – Airways Magazine



GOL Chooses Recaro’s BL3530 for 86 Aircraft

GOL Linhas Aéreas Inteligentes has chosen Recaro’s BL3530 economy-class seat for installation on 86 of its aircraft. The new lightweight slimline seats will be linefit on 60 upcoming aircraft and retrofit on 26 existing aircraft. “The seat’s lightweight construction, its flexibility as well as the high level of passenger comfort with innovative connectivity solutions all contributed to our decision [to choose Recaro],” said Paulo Miranda, GOL’s chief experience officer.

Inflight Online | Related Recaro on a Roll as Optimized Lightweight Seating Takes Off – APEX Media



Could Flight Attendants Soon Be Wearing GoPro-Style Cameras?

Edesix, a company producing small wearable cameras, is targeting airlines in response to a series of viral smartphone videos showing confrontations between passengers and flight attendants. The firm has already sold cameras to Aurigny, a small carrier in Guernsey serving the UK, the Channel Islands and France, but its CEO, Richie McBride, anticipates more airlines customers. “Why should it just be that the passenger is the one who is recording everything on their cellphone and editing it the way they see fit?” he asked. “The crew has no way of documenting what they went through to get to the very explosive situation.”

The New York Times | Related Crisis Mode: How Should Airlines Respond When Things Go Wrong? – APEX Media



Air Baltic Plans for C Series-Only Fleet

Air Baltic says it is planning to operate a fleet consisting exclusively of Bombardier C Series aircraft, with the intention of acquiring an additional 14 of the jets. The Latvian carrier’s CEO, Martin Gauss, said that the C Series would not only replace its Boeing 737-300s and -500s, but also its Bombardier Q400s after their current lease expires. The airline currently operates seven CS300 aircraft.

FlightGlobal | Related Superjet had been "serious" contender for Air Baltic – FlightGlobal



Honeywell and Lufthansa Technik Announce Airbus A350 MRO Agreement

Honeywell and Lufthansa Technik announced an agreement on day one of the 2017 Dubai Airshow to give airlines “one call” repair and maintenance support for all Honeywell components used on board Airbus A350 aircraft. “The groundbreaking design of the Airbus A350 demands an equally impressive maintenance, repair and overhaul solution to ensure fleets remain operational and efficient,” said David Shilliday, VP, Airlines, Europe, Middle East, Africa and India, at Honeywell Aerospace.

APEX Media | Related Lufthansa Technik Sofia Expansion Keeps FlyNet Installations on Schedule – APEX Media





The sign that you're about to land at Frankfurt Airport. Captured by @mehradwatson (via Instagram).

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> Tweet of the Day

Here is the #DubaiAirshow seen from #Space. Taken by high resolution satellite #Pléiades #DAS17!

Airbus Airspace@AirbusSpace


Association News

Registration Is Now Open for APEX TECH!

Join us in Los Angeles on 30-31 January for APEX TECH. This event provides the industry and its members with information, guidance, analysis and trend reporting on technology issues critical to the aviation industry. APEX TECH attendees will hear thought-leading presentations from within and outside the airline industry on cutting-edge technologies. Register now to attend!



The Audio Manager will manage the entire Audio Programming team in our California office, and will work with audio managers in the UK head office and in Frankfurt. The position also requires a collaborative approach with other key stakeholders in the process, including Metadata and Audio Technical teams, Legal and Finance teams, and Client Account Managers, worldwide. Click here to apply and view all job listings.
> Spafax: Audio Manager, Costa Mesa, CA


> Quote of the Day


"Genius is the ability to put into effect what is on your mind."

F. Scott Fitzgerald


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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