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November 14, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Oman Air Selects Thales AVANT for Boeing 737 MAX Fleet

Oman Air has selected Thales’ AVANT in-flight entertainment system for its Boeing 737 MAX fleet. The announcement, made at the 2017 Dubai Airshow, sees the Gulf carrier continue its over 10-year relationship with Thales. The Android-based IFE platform features lightweight high-definition seatback displays and will be linefit on Oman Air’s 737 MAX fleet, which is scheduled to enter service in January.

Trade Arabia | Related Thales’ InFlyt 360 Increases Touchpoints Between Airlines and Passengers – APEX Media



Emirates Extends In-Flight Connectivity Partnership With SITAONAIR

Emirates has extended its in-flight connectivity partnership with SITAONAIR for an additional four years. The agreement means SITAONAIR will continue to deliver its Mobile ONAIR and Internet ONAIR services across the Gulf carrier’s fleet of Airbus A380s, and Internet ONAIR on board its Boeing 777s, covering a total of 279 aircraft. “We are extremely proud to expand the relationship with our long-standing airline customer, Emirates,” said David Lavorel, CEO of SITAONAIR.

Get Connected | Related Introducing the 2017 APEX Awards Winners – APEX Media  



Airbus Wants to Expand A350 Capacity With New Layout

Airbus is looking to increase the capacity of its A350-900 aircraft to help airlines reduce operating costs per seat. According to Reuters, the proposal was presented to Emirates last week, but did not sway the airline’s decision to buy 40 Boeing 787-10s, which can carry more passengers. Airbus’ proposed A350 layout would help close the seat gap by moving the rear pressure bulkhead back by two and a half feet, creating more space for seats.

Reuters | Related More flexibility for the 2020 A321neo – Aircraft Interiors International



Gogo in 2Ku Discussions With Several Middle Eastern Carriers

Gogo said it’s in talks with several Middle Eastern carriers, including Emirates, Etihad and Qatar Airways, to provide its 2Ku in-flight connectivity system. None of the region’s airlines currently offer 2Ku, but Gogo’s satellite coverage extends to the Middle East, said Niels Steenstrup, the company’s SVP, International. Steenstrup also said operators in the region were early adopters of in-flight connectivity and are at the point where their systems need to be upgraded or replaced.

Air Transport World | Related Gogo to Launch Gogo Vision Touch on Delta Air Lines – APEX Media



Homeland Security Employees Remotely Hack Into Boeing 757

A team of government, industry and academic officials managed to remotely hack into a commercial aircraft, under non-laboratory conditions, according to a US Department of Homeland Security official. Speaking at last week’s 2017 CyberSat Summit in Virginia, Robert Hickey, the DHS’ aviation program manager within its Cyber Security Division, said, “We got the airplane on September 19, 2016. Two days later, I was successful in accomplishing a remote, non-cooperative, penetration.”

Toms Hardware | Related Intruder Alert: Industry Experts Weigh In on Cybersecurity Risks – APEX Media



Chinese Celebrity Spends 30 Days Living Inside Helsinki Airport for #LifeinHel Campaign

Finnair and Helsinki Airport (HEL) operator Finavia are targeting Chinese travelers with a reality-TV-meets-game-show marketing campaign. Chinese TV personality Ryan Zhu lived in HEL for 30 days, while completing challenges that were filmed and posted on a website. Zhu was chosen to illustrate the benefits of HEL as a bridge between China and the West.

APEX Media | Related Helsinki Airport’s #LIFEINHEL Hero Heads to Magical Lapland – Aviation Pros



Alaska Airlines Selects Farelogix Merchandising Engine

Alaska Airlines has become the latest carrier to adopt Farelogix’s FLX Merchandise engine, a cloud-based platform that helps airlines personalize products and services. The solution integrates with an airline’s existing technology, allowing product and service retail offers across multiple sales channels as well as frequent flyer program management. FLX Merchandise has already been deployed by carriers, including Air Canada, Delta Air Lines, Emirates and United Airlines.

Tnooz | Related Farelogix and Routehappy Join Forces in Platform Integration – APEX Media





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Association News

Are You Interested in Attending MulitMedia Market in Paris?

MultiMedia Market is heading to Paris, France on 23 - 25 April 2018! The APEX MultiMedia Market is the airline industry’s premier content conference that continually brings together airlines, CSPs and diversified distributors offering a range of new and acclaimed TV, MOVIE, GUI, GAME, APP and AUDIO content options. As an exclusive, community driven marketplace, the event will attract over 200 global industry professionals. Click here to register your interest to attend.



The Audio Manager will manage the entire Audio Programming team in our California office, and will work with audio managers in the UK head office and in Frankfurt. The position also requires a collaborative approach with other key stakeholders in the process, including Metadata and Audio Technical teams, Legal and Finance teams, and Client Account Managers, worldwide. Click here to apply and view all job listings.
> Spafax: Audio Manager, Costa Mesa, CA


> Quote of the Day


"Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge."

Bjarke Ingels


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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