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November 20, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Spirit Airlines Partners With Disney Institute to Improve Customer Service

Spirit Airlines has partnered with the Disney Institute, a subsidiary of the Walt Disney Company that offers courses to improve leadership, employee culture and customer service. According to Robert Fornaro, Spirit Airlines’ president and CEO, the airline's flight crews were the first to undergo training, and the airport staff will be next. Haagen-Dazs International, the NFL and Volvo are among the companies that the Disney Institute has worked with.

Los Angeles Times | Related Spirit Airlines keeps up expansion pace, adds Richmond to route map – USA Today



Airbus to Provide Cabin Retrofit Services to Singapore Airlines

Singapore Airlines has selected Airbus to provide cabin retrofit services for 14 of its A380 aircraft. The retrofit work is expected to begin in late 2018, with all 14 aircraft scheduled for completion by 2020. The airline’s new A380s will each accommodate a total of 471 passengers, and include six private suites and 78 business-class seats on the upper deck.

Airbus | Related Singapore Airlines's New Cabins Take Luxury to Another Level – Bloomberg



Sport 24 to Air Live Ashes Cricket Coverage in Flight

Sport 24, the IMG-owned and operated live sports channel for the airline and cruise industries, will air full coverage of the Magellan Ashes series between Australia and England, which begins on November 23. For the first time, passengers traveling internationally with Sport 24’s partners will be able to watch live action from all five of the Magellan Ashes Test matches, as well as the five Gillette One Day Internationals and three Gillette T20 International tri-series matches.

Get Connected | Related As It Happens: Live News is Spreading In Flight – APEX Media



Saudia Secures Exclusive Rights to Screen Award-Winning Film Bilal

Saudi Arabian Airlines secured exclusive rights to screen the first computer graphics feature film fully produced in Dubai. Saudia passengers have had access to the award-winning Bilal: A New Breed of Hero on the airline’s in-flight entertainment system since November 1, several months before the film’s global release in February 2018. Content service provider and APEX member OnBoard International helped Saudia negotiate the deal for the film, which is inspired by , a companion of the Islamic prophet Muhammad who lived around 1500 years ago.

APEX Media | Related Saudia Picks Panasonic eXO Entertainment System for 35 Aircraft – APEX Media



British Airways Introduces “Pay Least, Board Last” Gate Grouping System

British Airways is introducing a new boarding system that will see travelers with the cheapest tickets board last. Starting December 12, those flying within Europe will be assigned a group number between one and five at check-in, based on the fare they paid and their frequent flyer status. A British Airways spokesperson said the new boarding procedure will “speed up the process and make it simpler for customers to understand.”

The Telegraph | Related British Airways Hints at Disrupting Its Loyalty Program – Skift



Avolon Finalizes Its Largest Boeing Order Ever

Dublin-based lessor Avolon has finalized a firm order for 55 Boeing 737 MAX 8s and 20 MAX 10s, plus options for 20 MAX 8s. The order, which is valued at nearly $11 billion at list prices, was originally announced as a memorandum of understanding at the 2017 Paris Air Show in June. “This is the largest single order that we have placed with Boeing to date and underscores the scale of our ambition and the strength of our business,” Avolon CEO Dómhnal Slattery said.

Air Transport World | Related Airbus and Boeing Seal Record-Breaking Narrow-Body Jet Deals at Dubai Airshow – APEX Media



David Neeleman Acquires 32% Stake in Aigle Azur

JetBlue and Azul Brazilian Airlines founder David Neeleman has acquired a 32% stake in French carrier Aigle Azur from Weaving Group. The airline handles approximately two million passengers annually and operates a fleet of Airbus A319s and A320s, serving destinations in Algeria, Germany, Lebanon, Mali, Portugal, Russia and Senegal. HNA Group currently owns 48% of Aigle Azur, with the remaining 20% held by LU Azur.

Air Transport World | Related JetBlue founder Neeleman working on new company – Travel Weekly





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Association News

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The Audio Manager will manage the entire Audio Programming team in our California office, and will work with audio managers in the UK head office and in Frankfurt. The position also requires a collaborative approach with other key stakeholders in the process, including Metadata and Audio Technical teams, Legal and Finance teams, and Client Account Managers, worldwide. Click here to apply and view all job listings.
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> Quote of the Day


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Walt Disney


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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