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November 27, 2017



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Lufthansa Unveils Details of New Business-Class Seat

Lufthansa has revealed details of its new business-class seat, which will debut on its Boeing 777-9s, which are scheduled for delivery starting in 2020. The new cabin will feature fully lie-flat beds measuring up to 86 inches in length, which will be staggered in 1-2-1 and 1-1-1 configurations. Lufthansa says passengers will have the choice between a middle seat with more desk space, or a window seat with a longer bed. The German carrier said in-flight entertainment will be displayed on a “much larger screen, in full HD.”

Business Traveller | Related Lufthansa: "our new business class seat will be world's best" – Australian Business Traveller



Bluebox Aviation Develops IFE for Virgin Atlantic’s Visually Impaired Passengers

Virgin Atlantic has introduced in-flight entertainment for visually impaired passengers. The airline worked with Bluebox Aviation to offer audio descriptions for its movie and TV content. Passengers can now request tablet devices that come with preloaded IFE content featuring recorded audio narrations. “We’ve pioneered new technology to give our blind and our visually impaired customers access to all of our great in-flight entertainment,” said Mark Anderson, a spokesperson for Virgin Atlantic. | Related APEX TECH 2017: Takeaways From Day Two – APEX Media



Indonesia Shuts Down Bali Airport Ahead of Expected Volcano Eruption

Indonesian authorities closed Ngurah Rai International Airport (DPS) on the island of Bali earlier today and ordered the evacuation of 100,000 residents living near a volcano. Officials said the airport would remain closed for at least 24 hours to assess the ash clouds, which spewed more than two miles into the sky from Mount Agung, which last erupted in 1964. The temporary closure of DPS, Indonesia’s second busiest airport, has affected more than 59,000 passengers, according to Arie Ahsanurrohim, a spokesperson for DPS.

Reuters | Related Bali raises volcano alert to highest level – The Jakarta Post



British Airways Improves PaxEx or Mandarin-Speaking Customers at Heathrow

British Airways is deploying Mandarin-speaking customer service agents at its London Heathrow Terminal 5 hub as part of a new initiative to assist Chinese travelers. The flag carrier has employed five customer service agents, fluent in both English and Mandarin, who will work shifts that coincide with the departures and arrivals of BA’s mainland China flights. The staff will help customers during check-in and security screening, and will make announcements at departure gates in Mandarin.

Business Traveller | Related Chinese Celebrity Moves Into Helsinki Airport for #LifeinHel Campaign – APEX Media



Virgin Australia to Offer Complimentary Wi-Fi on Flights to Los Angeles

Virgin Australia will offer free onboard Wi-Fi on some of its flights to Los Angeles, starting next month, as part of a public “beta test” of the system. The complimentary service will be available when the first two of the airline’s five Boeing 777-300ERs are upgraded with Gogo satellite connectivity hardware. John Borghetti, Virgin Australia’s CEO, said it will reveal the pricing options for its international Wi-Fi service by mid-December.

Australian Business Traveller | Related Virgin Australia to roll-out in-flight Wi-Fi with Gogo 2Ku – Get Connected



KLM’s Trip-Whisperering “Care Tag” Offers Location-Specific Travel Tips

Travelers who booked their September flight to Amsterdam with KLM in June were given the option to order an audio device with a built-in GPS module that could be attached to their bag to help guide them through the city. Dubbed “Care Tag,” the free device was loaded with more than 300 insider tips all recorded by the airline’s crews. Around 1,000 of the devices were available in English, but there are plans to launch a total of 6,000 more in Portuguese, Chinese, German and Russian later this year.

APEX Media | Related Post-Flight: KLM Uses Emojis to Stay in Touch With Pax – APEX Media



TAP Air Portugal Unveils Retro Amenity Kits

TAP Air Portugal has partnered with skysupply for its latest business-class amenity kits. The retro-style canvas bags feature a design in keeping with TAP’s recently unveiled throwback livery, and an assortment of items including traditional Portuguese cosmetics. “We had to go back in time to create an authentic retro version of an amenity kit, and at the same time, we had to satisfy a modern customer,” said Wolfgang Bücherl, skysupply’s managing director.

PAX International | Related Exclusive Photos From TAP Portugal’s Inaugural Lisbon—Toronto Flight – APEX Media





Shrouded by the cloud. Captured by @airside_eric (via Instagram).

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The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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