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December 6, 2017

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Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services

 
 

ViaSat-2 Reaches Geostationary Orbit

Viasat announced that its ViaSat-2 satellite has transitioned into normal orbit after it successfully reached geostationary orbit. The company said it has now started testing the Ka-band satellite ahead of its expected entry into service in February 2018. “This is a great achievement for the Viasat team, our customers and our partners,” said Mark Dankberg, Viasat’s chairman and CEO.

Get Connected | Related Viasat Signals Change With New Master Brand – APEX Media

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KIDZinflight to Bring Augmented Reality to Kids’ IFE

KIDZinflight has partnered with Zappar to bring augmented reality (AR) to children’s in-flight entertainment. The Zappar app recognizes images and objects through a mobile device’s camera and uses AR technology to bring them to life. “To meet the kids of today who have grown up in an electronic world, KIDZinflight now offers to combine the world of classic 3-D activities with the electronic world,” said a spokesperson for KIDZinflight. “AR adds a new dimension to classic kids’ onboard activities.”

Inflight Online | Related Data Says Keeping Kids Entertained Improves Experience for 86% of Pax – APEX Media

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Expedia and Routehappy Aim to Make Flight Booking Align With Hotel Reservation Experience

Expedia will enrich flight shopping results for millions of consumers by expanding its agreement with Routehappy. Expedia’s travel brands, such as Orbitz, trivago and Travelocity, will integrate Routehappy Hub UPAs (Universal Product Attributes) and UTAs (Universal Ticket Attributes) into its flight search results, in addition to the score and amenity information that it already displays via Routehappy Hub’s API. This might include photos, videos and at-a-glance views of what’s included in the fare,” David Krieger, senior director at Expedia. told APEX Media.

APEX Media | Related Online Flight Booking Increases by 26% With Rich Content – APEX Media

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EasyJet to Compete With Lufthansa on German Domestic Routes

EasyJet will go head-to-head with Lufthansa Group, competing on domestic German routes from Berlin next month. The low-cost carrier already flies from Berlin Schoenefeld Airport to destinations outside Germany, but its deal to acquire some airberlin assets will see it move into the larger inner-city Tegel Airport. Starting January 5, easyJet will launch routes from Tegel to Dusseldorf, Frankfurt, Munich and Stuttgart, in addition to 15 international destinations.

Reuters | Related It’s Air Time! EasyJet and Immfly Deliver on IFE Promise – APEX Media

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Unruly Passenger Incidents Have Become Fewer, But More Severe

Speaking at the IATA Media Day in Geneva, Tim Coleman, the association’s assistant director, External Affairs, shared the recent statistics from IATA’s 2016 Safety Trend Evaluation, Analysis and Data Exchange System (STEADES). The rate of incidents in 2016 decreased, compared to 2015, with one incident for every 1,434 flights in 2016 versus one in every 1,205 flights during 2015. However, Level 2 incidents – which include physical assault, obscene behavior, verbal threats, harassment and tampering with emergency or safety systems on board – increased from 11% of total unruly incidents in 2015, to 12% in 2016.

APEX Media | Related Most Pax Unwilling to Pay More for Comfort, IATA CEO Says – APEX Media

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Emirates Partners With Spotify for Destination-Based Playlists

Emirates has launched an interactive campaign in partnership with Spotify and Havas Media to help Australian travelers find international destinations that align with their musical tastes. The “True North” microsite takes a Spotify user’s listening history and uses a custom algorithm to match them to one of 12 destinations from Emirates’ global network, including Glasgow, Singapore and Madrid. Users will also receive a customized Spotify playlist based on the destination as well as a guide curated by locals.

Mumbrella | Related Rhapsodizing the Playlist – APEX Media

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Expect a Busy Christmas Air Travel Season for US Carriers

More Americans will take to the skies this Christmas holiday period, with a 3.5% increase in passenger numbers compared to the same time last year. During the 21-day holiday travel season, 51 million passengers are expected to fly with US-based carriers, and the busiest travel days are expected to be December 21, 22 and 26, according to Airlines for America (A4A).

Los Angeles Times | Related Disrupting Travel Disruption: Can Switchfly’s IROP Solution Help Airlines Turn Crises Into Opportunity?

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> PHOTO OF THE DAY

 
 

Above and beyond. Captured by @rizkyrong (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

 
 

> Tweet of the Day

My first @USDHS @CustomsBorder #BiometricExit took less than two seconds with no passport required en route to visit @Aeromexico #MexicoCity for the day! @theAPEXassoc #PaxEx

Joe Leader @joepleader

 
 
 

Association News

Reserve Your Hotel for APEX TECH!

APEX TECH provides a crucial forum for technical experts to review and discuss ongoing APEX Technology Committee special projects, which set specifications and standards for the airline industry and focus on applying new technologies to the passenger experience. Reserve your hotel room in LA now!

 
 
 

Jobs

Are you interested in joining us at Spafax? We are looking for dynamic, IFEC professionals to join our teams in London, Hollywood and Orange County. We offer the opportunity to work with the world’s leading airlines in a flexible, collaborative environment. We are particularly eager to speak to individuals with strong account management and/or business development backgrounds. As part of the WPP Group of companies, we offer highly competitive benefits. If you are interested, please send a recent resume and letter of interest to randee.walker@spafax.com. Click here to view all job listings.
> Spafax Account Manager Costa Mesa, CA

 
 
 

> Quote of the Day

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"If it doesn't sell, it isn't creative."

David Ogilvy

 
 

Until tomorrow

 
 

ABOUT APEX

The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.

 
 

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