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January 18, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Superjumbo’s Future Secured After Emirates Places Airbus A380 Order

Emirates has placed an order for up to 36 Airbus A380s, worth a combined $16 billion at list prices. The deal includes 20 firm orders for the superjumbo, with options for a further 16. The announcement comes after Airbus acknowledged earlier this week that it might shut down its A380 program if no new buyers could be found. The European aerospace company says the Emirates deal underscores its commitment to produce the aircraft for at least another 10 years.  

BBC News | Related Airbus admits it will have to stop making its A380 if there's no new deal with Emirates – CNBC



Norway Aims for All-Electric Short-Haul Flights by 2040

All of Norway’s short-haul airlines will operate electric aircraft by 2040, according to the country’s airport operator. Avinor’s CEO, Dag Falk-Petersen, said Wednesday that the airport operator “aims to be the first in the world” to make the switch to electric air transport. “We think that all flights lasting up to 1.5 hours can be flown by aircraft that are entirely electric.” Avinor plans to launch a tender offer to test a commercial route operated using a small electric aircraft, starting in 2025.

The Guardian | Related Norwegian to axe Edinburgh-Hartford route – FlightGlobal



Chinese Airlines Begin Lifting Restrictions on In-Flight Smartphone Usage

Several Chinese airlines have started allowing passengers to use smartphones during flights, following the Civil Aviation Administration of China’s (CAAC) decision to relax rules related to onboard mobile device usage. Hainan Airlines and China Eastern Airlines now permit passengers to turn on their mobile devices while in the air, with the former being the first to lift restrictions, on a flight from Haiku to Beijing yesterday. The CAAC announced in September it would loosen the restrictions, but did not specify a timeframe.  

Business Traveller | Related Chinese air passengers could soon be allowed to use smartphones and tablets during flights – South China Morning Post



[PHOTOS] Malaysia Airlines’ First Airbus A350 Enters Service

Malaysia Airlines’ first Airbus A350 has entered commercial service on its Kuala Lumpur–London route. The wide-body aircraft features new products, including a first-class cabin with just four seats, 31 business-class seats in a 2-2-1 configuration and 251 economy plus and economy-class seats in a 3-3-3 configuration. MAB hired Factorydesign to design the A350’s business- and first-class cabins – both include adaptations of Thompson Vantage seats. The aircraft also features upgraded in-flight entertainment, onboard Wi-Fi and intelligent mood lighting.

The Designair | Related Malaysia Airlines to launch inaugural A350 service – Business Traveller



IATA Expects 2018 Passenger Traffic Growth to Be Slower Than 2017

IATA says it expects above-trend passenger growth in 2018, but at a slower pace compared to last year. According to IATA’s November Air Passenger Market Analysis, passenger traffic increased 7.7% in the first 11 months of 2017, compared to 2016. David Oxley, a senior economist at IATA, cited rising fuel prices and labor costs in certain countries as reasons for an expected slowdown. “We are unlikely to see the same degree of stimulation to demand from lower airfares in 2018 than we have in recent years,” he said.

Air Transport World | Related Most Pax Unwilling to Pay More for Comfort, IATA CEO Says – APEX Media



Eureka! Travis the Translator Aims to Break Through Language Barriers on Board

Dutch startup Travis the Translator was at CES last week, with a small handheld device capable of translating 80 languages in real time. The company's goal? "We want to bridge and break through a lot of the language barriers that exist out there," says Travis US representative Robb Selander. Until last month, one of these barriers was between KLM and sister airline Air France, whose pilots and crew had been experiencing some communication issues when having to work together. The airlines are currently conducting a trial among their employees, and on board with passengers as well.  

APEX Media | Related Eureka! Short Edition Dispenses Stories on the Fly – APEX Media



Viasat Forms In-Flight Connectivity Partnership With AAR

AAR will provide Viasat with logistics, repair and aftermarket management services for in-flight connectivity. The partnership will see AAR’s OEM Aftermarket Solutions group manage Viasat’s aftermarket inventory pool of components, including modems, antennas, radomes, wireless access points and power-supply units. “This global program supports Viasat’s current and future airline customers to ensure maximum system component availability,” said Carl Glover, AAR’s vice-president of Sales and Marketing.  

Get Connected | Related Viasat Signals Change With New Master Brand – APEX Media





Alpine aviation. Captured by @rhplanespotting (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

#TBT to 2003: Our roll-in of the first Airbus 340-600.

Lufthansa USA @Lufthansa_USA


Association News

Airline Members: Your MMM Registration Is Complimentary & Chance at a Free Hotel Stay!

As an APEX airline member, your APEX MultiMedia Market registration is complimentary! Registration includes access to the exhibit hall, lunch and coffee each day, a fabulous networking event and access to the educational program. Register by 1 March to be included within a drawing for three complimentary hotel nights. (Some restrictions apply).



Spafax is currently seeking a detail oriented IFE Account Manager in our Costa Mesa, CA office. Responsibilities include: Helping to support our inflight entertainment relationship with a large North American airline; Serving as the main point of contact for both the client and internal teams as we create and implement an innovative content strategy; Annual budgeting, content selection, scheduling and issue resolution etc. If you are interested in this opportunity please submit your resume and cover letter to: Click here to view all job listings.
> Spafax, IFE Account Manager, Costa Mesa

Spafax is currently seeking a seasoned and strategic IFE Account Director in our Costa Mesa, CA office. Responsibilities include: Leading our inflight entertainment relationship with a large North American airline; Helping to define the role of entertainment as part of a broader content and customer engagement strategy; Working extensively with the client’s leadership to ensure our approach meets their brand and customer experience goals, as well as identifying additional areas for collaboration. If you are interested in this opportunity please submit your resume and cover letter to: Click here to view all job listings.
> Spafax, IFE Account Director, Costa Mesa


> Quote of the Day


"The man who has no imagination has no wings."

Muhammad Ali


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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