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January 19, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


United Airlines to Launch International Premium Economy Cabins

United Airlines is planning to introduce a premium economy cabin on international flights later this year. The news was shared in an internal company memo picked up and shared by aviation journalist Seth Miller on his blog. “Later this year, we’ll begin to introduce United’s Premium Plus. Available on select international flights,” the memo stated. The new product will feature larger seats, upgraded in-flight dining, complimentary alcoholic beverages, an amenity kit and a Saks Fifth Avenue blanket and pillow. United did not provide details about which aircraft will feature the new cabin.  

Forbes | Related United Discusses How Data Led the Way to Polaris’ Holistic Branding – APEX Media



Alaska Airlines Unveils Redesigned Uniforms

Alaska Airlines has unveiled new uniforms for its frontline employees yesterday. Created by Seattle-based fashion designer Luly Yang,  the latest outfits are described by the airline as a “West Coast-inspired, custom-designed uniform collection.” The company expects to roll out the uniforms to 19,000 Alaska, Virgin America and Horizon Air employees by the end of 2019. Sangita Woerner, Alaska’s vice-president of Marketing, said the outfits create “a stylish yet approachable look.”

Seattle Pi | Related FAA gives Alaska Airlines certificate to complete consolidation with Virgin America – Los Angeles Times



Chefs in the Sky: Jon Shook and Vinny Dotolo Join Delta’s Elite Cooking Crew

Delta Air Lines has tapped two of Los Angeles’ most popular chefs to ramp up its in-flight grub game. Delta One business-class passengers flying from Los Angeles International Airport to John F. Kennedy International Airport or Ronald Reagan Washington National Airport will discover that partners Jon Shook and Vinny Dotolo (of Los Angeles restaurants including Animal, Son of a Gun and Jon & Vinny’s) are Delta’s latest chefs in the sky. Shook and Dotolo’s first menu arrived on December 1, 2017.  

APEX Media | Related Food Brand Association: Airlines Partner With Restaurants for Branded Catering Strategies – APEX Media



Norwegian Breaks Record for Fastest Subsonic Transatlantic Flight Time

Norwegian Air set a new record for the fastest ever subsonic commercial transatlantic flight on January 15. Operated using a Boeing 787-9 Dreamliner, Flight DY7014 completed the journey from New York’s John F. Kennedy International Airport to London’s Gatwick Airport in just five hours and 13 minutes. The flight benefitted from strong tailwinds over the Atlantic Ocean, which pushed the aircraft to a top speed of 776 miles per hour.

Breaking Travel News | Related Norwegian to axe Edinburgh-Hartford route – FlightGlobal



Las Vegas McCarran to Invite Visitors to Get Hitched at Baggage Claim

Travelers will soon be able to get hitched upon arriving at McCarran International Airport in Las Vegas. A pop-up license bureau is being set up in Terminal 1’s baggage claim area to accommodate lovestruck couples who flock to Vegas around Valentine’s Day, between February 9 and 17. For a $77 fee, the temporary bureau will issue marriage licenses daily from 9 a.m. to 5 p.m.

USA Today | Related Love Happns When You Least Expect It! Top 10 Romantic US Airports – APEX Media



Embraer Close to Announcing New IFEC Partners for E2 Jets

Embraer is close to announcing new in-flight entertainment and connectivity partners for its E2 family of jets. A spokesperson for the Brazilian aerospace company told Runway Girl Network that its strategy involves having a portfolio of different IFEC partners, including Inmarsat, with which it is discussing “the applicability of the European Aviation Network in-flight connectivity solution for the E2 models.” Embraer currently offers multiple linefit options from companies including Panasonic Avionics and KID-Systeme.  

Runway Girl Network | Related Embraer Announces New IFEC Supplier for the E-Jets E2s – AviationPros



American Airlines Goes Cash Free at More Than 50 Airports

American Airlines has stopped accepting payments made in cash for checked or overweight bags at more than 50 airports, including New York’s John F. Kennedy and Los Angeles international airports. Travelers without credit cards can use ReadyStation kiosks, which convert cash to debit cards for a $5 fee. “Moving away from cash allows American to assist customers more efficiently,” said Alexis Aran Coello, manager of Corporate Communications for American Airlines.  

Business Traveller | Related AirPortr and American Airlines Team Up to Reduce Bag Drop Congestion – APEX Media





A quick de-icing at Edinburgh Airport. Captured by @luke16597 (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

For the first time @pontifex married a couple in the air. #ElVueloDeFrancisco



Association News

Attend APEX Asia 13-14 March!

Regional content is booming and becoming more important for airlines in Asia, as well as for other international carriers wanting to satisfy their Asian passengers. What makes Asian content unique? Find out at APEX Asia on 13-14 March! Registration info coming soon.



The Customer Experience Design Department plays a key role in customer retention, long-term success and profitability of the Cathay Group through the strategic development of award winning products. The Assistant Manager Customer Experience, Connectivity and Wireless Applications Development is responsible for managing and developing the inflight connectivity and entertainment applications that passengers experience on-board. This is a crucial time in Cathay Pacific’s product development and the successful candidate will have a center role in shaping Cathay Pacific’s connectivity and application strategy. Click here to view all job listings.
> Cathay Pacific Airways Ltd. Assistant Manager Customer Experience - Connectivity and Wireless Applications Development


> Quote of the Day


“Every hundred feet the world changes."

Roberto Bolaño


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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