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February 2, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[PHOTOS] Lufthansa Unveils New Livery

Lufthansa has unveiled its new livery, followings weeks of speculation. The new design retains the crane motif but the yellow coloring has been replaced by a “Lufthansa Blue” design. The livery was revealed to media at an event in Cape Town by the CEO Carsten Spohr. He said it will take eight years to paint all 330 of the carrier’s aircraft, with 40 receiving the livery by the end of 2018.

Business Traveller | Related Brand Anew – APEX Media



USA Today Reports on APEX TECH Biometrics Session

Passengers arriving at US airports could soon be able to pass through immigration using biometric facial scans. Jefferson Graham, a technology columnist at USA Today, spoke to Dan Tanciar, a deputy executive director with the US Customs and Border Protection Agency, on day two of APEX TECH. “Our goal is to have this in place over the next four years,” said Tanciar, who was a speaker during the APEX Biometrics Industry Leadership Program session. “On inbound international travel, you’ll be able to leave the passport in your pocket,” he added.

USA Today | Related APEX TECH January 2018: Takeaways From Day Two – APEX Media



PriestmanGoode Signs Design Agreement With Hainan Airlines

PriestmanGoode signed a memorandum of understanding with Hainan Airlines during a UK trade mission to China. The agreement covers design services for the aircraft cabins and related on board items as well as airport and ground services. Sun Jianfeng, president of Hainan Airlines, praised PriestmanGoode’s “willingness to immerse themselves in Chinese culture” and produce a design which is “culturally sensitive and nationally iconic.” PriestmanGoode has been working with Hainan Airlines since 2016 and already has an office in Qingdao.

PriestmanGoode | Related How the Israeli Landscape Inspired PriestmanGoode’s Design of El Al’s Dreamliner Cabin – APEX Media



Ryanair Promises to Become “Plastic Free” Within Five Years

Ryanair has vowed to become “plastic free” by 2023. It will also roll out a voluntary carbon offset payment during the customer booking process. The low-cost carrier pledged to eliminate non-recyclable plastics, switching to biodegradable cups, wooden cutlery and paper packaging on board. Ryanair’s CMO, Kenny Jacobs, said the airline’s environmental plan also goes beyond in-flight food and drink. “We’re looking at the plastic parts within the aircraft and what’s non-recyclable and how do we work with the original equipment manufacturers to move to more recyclable plastics within the aircraft and the operation,” he said.

The Guardian | Related Airbus’ Award-Winning Concepts Address Aircraft Cabin Waste Problem – APEX Media



BA Offers 60 Minutes of Complimentary Wi-Fi on Long-Haul Flights

British Airways is offering one hour of free Wi-Fi access on board long-haul aircraft with connectivity hardware installed. The airline has partnered with Visa to offer the complimentary service “for a limited time.” BA plans to install Wi-Fi on 118 long-haul aircraft over the next three years, but only three have systems installed so far.

Business Traveller | Related British Airways’ Parent Group Goes for Gogo’s 2Ku In-Flight Wi-Fi – APEX Media



From the Source: How D2C Brands Are Marketing to Airline Passengers

In December, American Airlines began offering bedding developed by Casper, a direct-to-consumer (D2C) sleep products company, in its premium cabins. JetBlue has engaged with D2C brand Birchbox for amenity kits and Wessco recently added online luggage brand Away to its partner roster. If the airline industry mirrors the consumer landscape, D2C brands will begin to feature more prominently in flight and could help airlines take a step forward in the race to offer the best value.

APEX Media | Related American Airlines Launches Casper Bedding In Flight Today – Forbes



Primera Air to Operate Low-Cost Flights Between London and Washington DC

Primera Air, an Icelandic airline with headquarters in Riga, Latvia, announced it will fly between London Stansted Airport and Washington Dulles International Airport five times a week, starting on August 22. The news comes one week after the low-cost carrier abruptly canceled its planned flights between Birmingham and Boston. “We see a strong demand for this route and we are the first low-cost airline to start operations between both cities,” said Andri Mar Ingolfsson, Primera Air’s president and owner.

The Independent | Related Going the Distance: Low-Cost Carriers Fly Further With New Aircraft and Added Amenities – APEX Media





Bling✨ Brand-new SWISS Boeing 777. Captured by @jetlinerimages (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

BREAKING: Man in a box at MCO says "What's winter? lol", predicts 6 more weeks of shorts weather. #GroundhogDay

Orlando International Airport @MCO


Association News

Photos: APEX TECH January 2018

Airline passenger experience industry leaders and technological experts gathered at APEX TECH in Los Angeles this week to discuss topics ranging from dark data and in-flight connectivity standardization to biometrics and IFE accessibility. Click here to see all the photos from the event. To learn about how technology will help define the future airline passenger experience, read our coverage from Day One and Day Two. APEX Media reported on the latest tech trends and innovations at the Consumer Electronics Show earlier this year.


Regional Content Is Booming for Airlines in Asia

Regional content is booming and becoming more important for airlines in Asia, as well as other international carriers wanting to satisfy their Asian passengers. What makes Asian content unique? What differentiates the local content by country and what appeals to each passenger demographic? What new prospects exist for the airlines? What are the trends and what challenges are Asian distributors facing? Hear from leading distributors and airlines at APEX Asia!  


> Quote of the Day


"It's not what you look at that matters, it's what you see."

Henry David Thoreau


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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