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February 16, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


China’s UnicomAirNet Chooses Eutelsat for In-Flight Connectivity

UnicomAirNet, an in-flight connectivity joint venture formed last year by China Unicom's broadband network unit and Chinese Wi-Fi service provider Hangmei, has signed a multi-year agreement with Eutelsat Asia. Starting next year, UnicomAirNet will lease the remaining capacity on the EUTELSAT 172B satellite to support IFC service on airline routes covering an area spanning the West Coast of North America to Asia and Australia. The agreement follows a memorandum of understanding signed during French President Emmanuel Macron’s state visit to China last month.




Aeromexico to Install Gogo’s 2Ku on Nine Additional Boeing 737s

Aeromexico will install Gogo’s 2Ku connectivity on an additional nine Boeing 737-800s, adding to the airline’s 20 Wi-Fi-equipped aircraft. “We are delighted to continue to work with Gogo to offer in-flight connectivity access on even more flights across the Aeromexico network,” said Andres Castañeda, chief marketing and customer experience officer. “More and more passengers expect to be connected wherever they fly and we are delivering that capability on more and more aircraft.”

Gogo | Related SES-15 Is Delivering Increased HTS Capacity to More Than 200 Gogo-Equipped Aircraft – APEX Media



Delta Will Take Canadian-Made C Series Jets While US Assembly Plant Gets Built

Delta Air Lines said it will proceed with buying some Canadian-made Bombardier C Series jets, but plans to take as many deliveries as possible from the new Airbus/Bombardier facility in Mobile, Alabama. The Atlanta-based airline said in a statement that it intends to meet “contractual commitments” after ordering 75 C Series jets and would start taking deliveries this year. Delivering Canadian-manufactured aircraft to Delta would help Bombardier meet its target of 40 C Series deliveries in 2018, compared to 17 last year.

Reuters | Related Delta interested in new mid-size Boeing jet, despite trade spat – Reuters



Air New Zealand Experiments With Emojis in Latest Marketing Campaign

Air New Zealand has based its latest marketing campaign around emojis. Using the airline’s EmojiJourney microsite, customers choose from a selection of emojis, such as outdoor activities, food, weather conditions and even an alien. Based on the user’s choices, the microsite animates a list of relevant activities across New Zealand, pinned to a Google Maps browser plugin. Jodie Williams, Air New Zealand’s general manager, Global Brand and Content Marketing, described the campaign as “a fun and unique way to showcase New Zealand and our regions.”

Tnooz | Related Why Air New Zealand’s Chief Digital Officer, Avi Golan, Left Silicon Valley – APEX Media



Shared Plate: JetBlue’s Pop-Up Restaurant at JFK Brings Strangers Together

Only 16% of travelers “make it a point to connect with someone new at the airport,” according to a survey conducted by JetBlue. The airline used this insight to create a one-day campaign at John F. Kennedy International Airport featuring a pop-up restaurant called Shared Plate where diners were required to sit with people they didn't know. Celebrity chef JJ Johnson created fusion dishes inspired by the strangers’ cultures, like banger chili dogs with everything bagel potato chips for a British woman and a man from New York.

APEX Media | Related For ‘First Airlines’ passengers, the journey is the VR destination – Tnooz



Hawaiian Airlines Launches Nature-Inspired Wellness IFE

Passengers on Hawaiian Airlines’ transpacific flights now have access to health and wellness videos through the airline’s in-flight entertainment system. The Ola Pono (Live Well) series features three focus areas, inspired by Hawaiian culture. The “Air” segment consists of breathing and stretching exercises to help relieve stiff joints and jet lag, the “Sea” content teaches viewers about the healing properties of the ocean and the “Land” focus area includes lessons about the nutritional benefits of Hawaiian cuisine. | Related IN-FLIGHT YOGA SOUNDS RIDICULOUS, BUT IT’S ACTUALLY A GREAT IDEA – Quartz



Priority Pass Adds Wayfinding Technology to Mobile App

Priority Pass, an independent lounge access provider, is adding wayfinding technology to its mobile app to help users locate lounges at major airports. Priority Pass’ parent company, Collinson Group, has partnered with wayfinding specialist LocusLabs to integrate the technology into the app. It will initially cover airports in Dubai, Hong Kong, London, Singapore, Manchester, Amsterdam, Los Angeles, Mexico City and Istanbul.

Business Traveller | Related Updated Fly Delta App Launches With LocusLabs’ Wayfinding Technology – APEX Media





A heavenly view of the City of Angels. Captured by @justin.suico (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

If you're flying this #ChineseNewYear watch out for dancing dragons @hkairport! @theAPEXassoc #CNY2018

Jenn Wint @Jenn_Wint


Association News

Three Airline CEOs to Speak at APEX EXPO in Boston!

On the heels of a record-setting event in Long Beach last September, APEX will host three airline CEO keynote speakers for APEX EXPO in Boston, 24-27 September 2018. Aeroméxico CEO Andrés Conesa, Air Canada CEO Calin Rovinescu and Aer Lingus CEO Stephen Kavanagh will be among the speakers during the opening session on Monday 24 September. APEX EXPO will once again be co-located with partners International Flight Services Association (IFSA) Conference & EXPO and Aircraft Interiors Expo (AIX) Americas



Spafax is looking for a Contributor and Special Projects Manager for the Airline Passenger Experience Association (“APEX”) media platform. As a regular contributor, you will work directly with the digital and print editors to provide timely editorial coverage of industry news for print and digital platforms. The Special Projects Manager will be focused on the development and execution of ancillary media projects including video productions, webinars, special reports, etc. Based at Spafax in London. Click here for the full job description.
> Contributor and Special Projects Manager for APEX Media – Spafax London


> Quote of the Day


"Architecture is the thoughtful making of space."

Louis Kahn


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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