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February 23, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Holographic Beam Forming: The Answer to Faster Wi-Fi?

Pivotal Commware’s Holographic Beam Forming (HBF) technology sends targeted radio waves to enhance Internet connectivity. If applied in the aerospace sector, information would be exchanged second-by-second between the aircraft and the ground, interfacing with existing airplane tracking technologies. The transmission beam would only hit that particular plane, while the spectrum it uses could be simultaneously redeployed to beam signals to other planes. Pivotal Commware obtained $17 million in funding earlier this year, including a major investment from Bill Gates.

APEX Media | Related Pivotal Commware Lands $17M Series A From The Thermo Companies - DIG Investments - Bill Gates and Others – PR Newswire



Fast Company Includes Delta on Its List of World’s Most Innovative Companies

Fast Company has included Delta Air Lines in its 2018 edition of the World’s Most Innovative Companies. This year’s list consists of the top companies across 36 industry sectors. Overall, Apple came out in top position, but the Atlanta-based carrier ranked sixth place in the Travel category. Fast Company praised Delta for “leading the airline industry in creating more seamless airport experiences,” citing the airline's global deployment of Radio Frequency Identification (RFID) bag tags.

APEX Media | Related SITA Baggage Report 2017: Mishandled Luggage Rates Reach Record Low Thanks to Technology – APEX Media



In (Vive) Focus: Could VR Headsets Replace Seatback IFE?

Could an $800 virtual reality headset prove a worthy alternative to seatback in-flight entertainment? Richard Lai, editor in chief at Engadget Chinese, decided to find out for himself by testing HTC’s Vive Focus device on a flight. “Any sudden turbulence would … cause the virtual world to drift a little,” he said, adding that his “experience was otherwise smooth.” But does Lai think HTC’s VR headset is a genuine replacement for conventional IFE? “There are some clear advantages, including the fact that you can throw a good number of high-quality movies that you would actually watch onto a microSD card, plus the VR games are bound to be more fun than the in-flight games, if any,” he said.

Engadget | Related Eureka! Self-Service VR Kiosk Timescope Offers Airports New Tourism Tool – APEX Media



It Stays in Vegas: McCarran International Introduces Pot Amnesty Bins

Travelers flying from Las Vegas can now dump their leftover legal marijuana in metal containers. McCarran International Airport introduced 10 green bins dubbed “amnesty boxes” across its terminal buildings. The bins were installed last week following a county ban on marijuana possession and advertising at the airport. The drug is legal in Nevada but still banned by the US federal government.




RJ Invites Passengers to Rename Its Frequent Flyer Program

Royal Jordanian (RJ) has invited customers to take part in renaming its loyalty program, by submitting suggestions on the airline’s social media channels. RJ says the name needs to follow certain criteria: It can’t contain more than two words, it must be understandable in Arabic and English and it must reflect a premium tone that relates to the airline’s brand, while being catchy and easy to read. “This name should reflect the inspirational and unifying Royal Crown, which is part of our strong brand,” said Stefan Pichler, RJ’s president and CEO. The renaming campaign will last until February 27.

Arabian Aerospace | Related Royal Jordanian becomes latest airline removed from laptop ban – USA Today



Stobart Group Interested in Acquiring Flybe

Stobart Group confirmed it is interested in acquiring UK-based Flybe. The logistics group is the owner of London Southend Airport and Stobart Air, which operates scheduled services on behalf of Aer Lingus Regional and Flybe using their respective brands. “It is not possible to say, at this stage, whether a transaction will take place, whether a firm proposal will be made or, if it is, the form a transaction to combine the airlines might take,” Stobart Group said in a statement.

Bloomberg | Related Carlisle Lake District airport to open for commercial passenger flights in June – The Guardian



Malaysia Airlines Launches New Amenity Kits in Celebration of Its Airbus A350s

Malaysia Airlines has introduced new business- and first-class amenity kits to celebrate the launch of its new fleet of Airbus A350-900s. The latest kits were designed by Formia and include a new luxury “pleasant gift” concept. Offered to first-class passengers, the gift collection includes branded sleep suits and accessories, a Malaysia Airlines key chain, fragrances by Italian brand Cerruti 1881 and skincare products by Payot. The business-class kit contains Aigner products including lip balm, body lotion, refresher mist and mouthwash.

The Designair | Related Malaysia Airlines welcomes its second A350-900 – New Straits Times





Departing YVR . Captured by @airlineglobal (via Instagram).

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> Tweet of the Day

We’ve teamed up with someone who’s just as passionate about the importance of Antarctic research as we are. Thank you @adriangrenier for being a part of our upcoming #AirNZSafetyVideo.

Air New Zealand @FlyAirNZ


Association News

Have You Booked Your Hotel for APEX Asia?

Be sure to book your room for APEX Asia on 13-14 March in Shanghai! Hotel information is available here. If you require a letter of invitation from APEX to travel to Shanghai, please contact APEX headquarters directly. For more information, click here.



Spafax is looking for a Contributor and Special Projects Manager for the Airline Passenger Experience Association (“APEX”) media platform. As a regular contributor, you will work directly with the digital and print editors to provide timely editorial coverage of industry news for print and digital platforms. The Special Projects Manager will be focused on the development and execution of ancillary media projects including video productions, webinars, special reports, etc. Based at Spafax in London. Click here for the full job description.
> Contributor and Special Projects Manager for APEX Media – Spafax London


> Quote of the Day


"Beware of little expenses. A small leak will sink a great ship."

Benjamin Franklin


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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