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March 2, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Norwegian Air Launches “World’s First Female-Driven IFE Comedy Channel”

Norwegian Air launched a new in-flight comedy channel yesterday in an exclusive partnership with Emmy Award-winning producer Stephanie Laing and her online comedy platform PYPO (Put Your Pretty On). The low-cost carrier described it as “the world’s first female-driven in-flight entertainment comedy channel.” The content is currently available on Norwegian’s Boeing 787 Dreamliner-operated long-haul flights. "Our partnership with Norwegian will allow PYPO to take on new opportunities on a more global scale and highlight female comedic talent to new audiences,” said Laing.

APEX Media | Related Norwegian Air Wants You to Shop 'Til You Drop – Travel Pulse



Georgia Republicans Reverse Delta Tax Breaks Over NRA Feud

Republican lawmakers in Georgia went ahead with their threat to abandon a proposed tax break for Delta Air Lines, after the Atlanta-based carrier followed through with its decision to cut ties with the National Rifle Association (NRA). The airline, which is Georgia's largest private sector employer, was among several companies that announced they wanted to end discounts for NRA members in the aftermath of the mass shooting that killed 17 people at a high school in Parkland Florida on February 14.

NPR | Related Delta CEO says "Our values are not for sale" after Georgia lawmakers drop tax break – CNBC



American to Launch Basic Economy Fare on Transatlantic Flights

American Airlines will introduce basic economy fares on its European routes starting next month. Customers who book transatlantic basic economy fares will get the lowest available ticket price at the time of booking in exchange for being last to board and forfeiting upgrade eligibility. Like other no-frills fares, American's transatlantic basic economy flyers will also pay a fee for their first checked bag, but they can board with a full-size carry-on item at no extra cost.

Travel Weekly | Related Free Checked Baggage: A Thing of the Past? – APEX Media



Budapest Airport, Wizz Air and Heinemann Duty Free Experiment With First-of-Its-Kind Retail Idea

Budapest Airport, in partnership with Heinemann Duty Free and Wizz Air, launched a new travel retail concept yesterday. The initiative, which uses Future Travel Experience's BARTA (Brand, Airline, Retailer, Technology, Airport) framework, means any departing Wizz Air customer who spends over €50 or €75 in Budapest Airport's Heinemann Duty Free store during this three-month trial will receive a €4.50 or €7.50 voucher, respectively. Passengers can then redeem these vouchers on board through the WIZZ Café service, choosing from a selection of drinks and food options.

Future Travel Experience | Related Wizz Air Announces Major Expansion of Vienna Operations – The Financial



Emirates: No Premium Economy Cabin Unveil at ITB Berlin

Emirates confirmed it won't be launching its new premium economy class at the ITB Berlin travel trade fair later this month. The annual expo has become the launchpad for many airlines' premium products in recent years, including Qatar Airways' QSuite at last year's show and Emirates' revamped Boeing 777 business class in 2016. A spokesperson for Emirates told Australian Business Traveller that the airline "won't be participating in ITB Berlin this year" and declined to comment further regarding its premium economy.

Australian Business Traveller | Related Crew Cuts: Emirates Short Film Festival Celebrates Employee Creativity – APEX Media



AirAsia X Offering Sony's Noise-Canceling Headphones to Premium Flatbed Passengers

AirAsia X has partnered with Sony to offer the company's latest Bluetooth noise-canceling headphones for passengers in its Premium Flatbed cabin. Sony's h.ear on 2 Wireless Noise Canceling WH-900N headphones were first offered on AirAsia X's flights between Kuala Lumpur and Tokyo Haneda as of February 26, with a view to offering them on more routes in the future. "As the only low-cost airline to offer a fully reclinable flatbed, the addition of these headphones with superb high-resolution audio and noise cancelation will take our award-winning premium product to even greater heights," said Barry Klipp, AirAsia X group's head of Commercial.

Inflight Online | Related AirAsia Group Selects GX Aviation as Inmarsat’s Birds Reach Orbital Perches – APEX Media



Icelandair Takes Its First Boeing 737 MAX 8

Icelandair has taken delivery of its first of 16 Boeing 737 MAXs. The Icelandic carrier is scheduled to receive three MAX 8s this year and another three in 2019, when it will also take its first three MAX 9s. "The arrival of the new aircraft represents a milestone, the start of the renewal of our fleet," Icelandair president and CEO Björgólfur Jóhannsson said. "The MAX will be an excellent addition to our fleet of Boeing 757s and 767s, and increase both flexibility and capacity for the growth of our network through added frequencies and new destinations."

Air Transport World | Related Aeromexico Welcomes First Boeing 737 MAX – Airways Magazine





Boarding at LGTS ... 🇬🇷✈❤ Captured by @ovz_photographer via Instagram).

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> Tweet of the Day

Mabuhay! @flyPAL’s first of six #A350 XWB is taking shape! Bringing some sunshine from the Philippines to our assembly line in Toulouse on these cold winter days! ☀️

Airbus @Airbus


Association News

Will You Fly Home With the Trophy?

Test your content and entertainment knowledge at the popular APEX MultiMedia Quiz event on Tuesday, 24 April in Paris, France! Start gathering your trivia savvy team members now, the winner will take home the highly coveted trophy and fantastic prizes. Register now for MMM!



Spafax is looking for a Contributor and Special Projects Manager for the Airline Passenger Experience Association (“APEX”) media platform. As a regular contributor, you will work directly with the digital and print editors to provide timely editorial coverage of industry news for print and digital platforms. The Special Projects Manager will be focused on the development and execution of ancillary media projects including video productions, webinars, special reports, etc. Based at Spafax in London. Click here for the full job description.
> Contributor and Special Projects Manager for APEX Media – Spafax London


> Quote of the Day


"Nothing in the world is ever completely wrong. Even a stopped clock is right twice a day."

Paulo Coelho


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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