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March 13, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Jet Airways, Air France-KLM and Delta Air Lines Consortium Might Bid For Air India

A consortium comprising Jet Airways, Air France-KLM and Delta Air Lines is looking to bid for Air India, according to Mint, citing the Press Trust of India. India’s government will invite bids for a stake sale in the state-owned carrier over the next couple of weeks, the country’s Civil Aviation Secretary Rajiv Choubey said on Thursday. Jet Airways declined to comment about the speculation, while neither Air France-KLM nor Delta responded to the newspaper’s queries.

Reuters | Related Indian demand for new aircraft forecasted at 1,750 over 20 years – Airbus



Takeaways From APEX Asia: Day One

APEX Asia took off in Shanghai today. Attendees, including nearly 80 airline representatives, gathered for educational sessions on airline brand loyalty, in-flight entertainment programming, personalization, airport hospitality and more. The speakers represented companies including digEcor, Japan Airlines, Encore Inflight, Wanda Media, Chinese Shadows, Images in Motion, Spafax, China Eastern Airlines, Panasonic and Plaza Premium Group.

APEX Media | Related “Bollywood beating Hollywood in China” – APEX Asia 2018 Preview – Travel Daily Media



Austrian Airlines Completes Premium Economy Installation on Wide-Body Fleet

Austrian Airlines has finished installing its new premium economy class on board its five Boeing 777-200ERs and six 767-300ERs. The cabin includes seats manufactured by ZIM Flugsitz, which offer 38 inches of pitch. The seats also feature footrests, personal armrests, 12-inch seatback displays, power outlets and USB ports. Customers who book Austrian’s premium economy fare will also benefit from the option to check in two pieces of luggage of up to 50lbs each at no charge, as well as upgraded catering and amenity kits.

Aircraft Interiors International | Related Austrian Airlines opens new Senator Lounge at Vienna Airport – Future Travel Experience



ANA Launches $10-Million Prize at SXSW to Create Real-World Avatar Tech

All Nippon Airways has launched a four-year competition called ANA Avatar XPRIZE. Announced yesterday at SXSW in Austin, the $10-million prize aims to spur the development of real-world avatar technologies. “The airline industry has long served as the catalyst for global relationships, business, diplomacy, and mutual understanding,” said Shinya Katanozaka, president and CEO of ANA Holdings Inc. “However, our ability to provide this service throughout the world is limited by physical infrastructure and current technology.” He said he hoped the prize would help “break through the remaining barriers that exist.”

CNBC | Related Power Up: Lufthansa Brings Leading Women on Board Special SXSW FlyingLab – APEX Media



SWISS Becomes Latest Carrier to Offer Spafax Profile

Swiss International Air Lines has become the latest carrier to offer Profile, Spafax’s in-flight entertainment personalization platform. The proprietary web portal enables SWISS to inform its passengers about entertainment options available on board via what Spafax describes as “a highly interactive web experience,” accessible from any device. The new site features a full listing of movies, TV shows, music and games, in addition to curated entertainment categories.

Spafax | Related Austrian Airlines Introduces Profile, IFE Personalization Tool From Spafax – APEX Media



A Counterintuitive Idea For Avoiding Aircraft Lightning Strikes

Researchers at the Massachusetts Institute of Technology have come up with a seemingly counterintuitive solution for avoiding airplane lightning strikes. Research led by Carmen Guerra-Garcia, an assistant professor of aeronautics at MIT, and published in the American Institute of Aeronautics and Astronautics Journal, suggests there is a sweet spot for the level of an airplane’s electrical charge that could let it avoid strikes, even during a storm. “The idea is to have electric field sensors on the aircraft that continuously monitor the electrical environment the vehicle is subjected to,” she explained.

Tnooz | Related A new twist on airplane wing design – MIT News



SITAONAIR Partners With Astronics for Connected Aircraft Platform

SITAONAIR has launched what it describes as “a next-generation connected aircraft smart core.” The company partnered with Astronics Ballard Technology to provide an integrated product, which aims to improve airline data communications and operations. The platform makes use of SITAONAIR’s e-enabled application software, in combination with Astronics’ new webCS Wireless Aircraft Communications Server. “Our new partnership marks an evolution in SITAONAIR’s e-enablement strategy and is a true hallmark of the connected aircraft age,” said Dominique El Bez, SITAONAIR’s vice-president, Product and Strategy.

Get Connected | Related Inmarsat, Airservices Australia, SITAONAIR partner on satellite voice project – SITAONAIR





The belly of a Delta Air Lines Airbus A330. Captured by @asafg11 (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Connected Crews: @Finnair replaced 10,000 pages of paper manuals with tablets and equipped crew members with chip-and-PIN card readers to boost #dutyfree sales. Read more on our UP Blog: #CustomerNews #UPBlog #FlightOps #CrewOps #PaxEx

Panasonic Avionics @PanasonicAero


Association News

Have You Registered for APEX MultiMedia Market?

Passenger expectations for in-flight content options are sky-high, and no event in the world offers a selection of in-flight content like the APEX MultiMedia Market. Join us 23-25 April in Paris for the 2018 MultiMedia Market, where 55 exhibitors will showcase an overwhelming library of content – literally thousands of new and classic content selections – to entertain passengers around the world. The MultiMedia Market will take place at the Paris Marriott Rive Gauche Hotel & Conference Center. Register now!


> Quote of the Day


"To expect the unexpected shows a thoroughly modern intellect."

Oscar Wilde


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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