No Images? Open in Browser

March 19, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Lufthansa Systems Will Enable Browser-Based Playback of DRM Content on iOS Devices

Lufthansa Systems is working with castLabs to enable browser-based playback of DRM-protected (Digital Rights Management) movies on iOS devices via the BoardConnect wireless in-flight entertainment system. The latest version of iOS from Apple, 11.2, allows DRM content to be played on smartphones and tablets through the Safari web browser rather than having to pre-install an app. “If passengers can simply enjoy our entertainment offering on their own devices as they wish instead of having to install an app before departure, we believe this will increase the number of users,” said Jan-Peter Gänse, head of Passenger Experience Products & Solutions at Lufthansa Systems.

Lufthansa Systems | Related Air Europa to Launch Wireless IFE From Lufthansa Systems, Lufthansa Technik and Epteca – APEX Media



KLM Shows Off Refurbished Airbus A330-200 Cabin

KLM has unveiled its first Airbus A330-200 to undergo cabin refurbishment. The revamped interior, which was designed by KLM in collaboration with Dutch industrial designer Hella Jongerius, features a business-class cabin with lie-flat seats and a new in-flight entertainment system, with 18-inch seatback displays and noise-cancelling headphones for each passenger. The economy-class cabin also has a new IFE system with 10-inch seatback displays, as well as new carpeting and curtains.

Air Transport World | Related KLM Joins Growing List Of Airlines Who No Longer Sell Duty Free Cigarettes and Tobacco On-board – Paddle Your Own Kanoo



[PHOTOS] Boeing 737 MAX 7 Completes First Flight

Boeing completed the first test flight for its 737 MAX 7 last Friday. The aircraft flew for three hours and 10 minutes after taking off and then later landing at Boeing Field, Seattle. Boeing will spend most of 2018 completing the flight test and certification program before delivering its first 737 MAX 7 next year. While overall sales of MAX aircraft have exceeded 4,300, the smaller MAX 7 variant has attracted fewer than 100 orders to date.

Airways Magazine | Related Virgin Australia looks to fleet flexibility with Boeing 737 MAX order – Australian Aviation



Qantas Selects oOh!media to Deliver IFEC Ads

oOh!media has secured the advertising rights to Qantas’ in-flight entertainment system on domestic and international routes. Starting June 1, oOh!media will provide advertising through the Qantas Entertainment app, onboard Wi-Fi and in-flight news bulletins, adding to its existing remit, which includes providing advertising to the airline’s domestic terminals, clubs and business lounges. “oOh’s entry into in-flight entertainment advertising is another step forward in our strategy to not just be Australia’s leading out-of-home company, but to be a progressive and agile media business,” said Brandon Cook, CEO of oOh!media.

Mumbrella | Related Immfly and Inadvia Launch Programmatic Video Advertising on Iberia Express – APEX Media



Air France’s US Marketing Campaign: “There’s Another Way to Travel”

Air France has launched a marketing campaign in the US in a bid to draw a line between its brand and those of low-cost transatlantic rival carriers. The “Take a Chance or Fly Air France” campaign places emphasis on the carrier’s in-flight service and includes a box containing Sudoku puzzles, Champagne-flavored candies and a scratch-and-sniff patch that smells like boeuf bourguignon, which will be given away through online sweepstakes. “We want to remind our clients and our future clients that there is another way to travel, even in economy, where everything is included,” said Dominique Wood-Benneteau, Air France’s executive vice-president of Brand and Communication.

The New York Times | Related Flag Carriers Shore Up Against Competition With Brand Catalogs – APEX Media



NanoSeptic’s Self-Cleaning Travel Mat Could Be a Source of Ancillary Revenue

NanoSeptic's self-cleaning travel mats, which have been used in security bins at Ohio’s Akron-Canton Airport, contain mineral nano-crystals that continually oxidize organic contaminants 24 hours a day using light. A survey conducted by NanoSeptic found that of 152 travelers, 52 percent would be interested in purchasing a portable self-cleaning surface to use while on the go. “The airline could provide a custom branded travel mat as an in-flight amenity for a reasonable charge, just like headphones," said Mark Sisson, partner at NanoSeptic. "Our small travel mat retails for $4.95, so is in line with other amenities."

APEX Media | Related Antimicrobial Tech Prescribed for Prevention of Contagion in the Aircraft Cabin – APEX Media



United Begins Selling Priority Boarding for $9 Fee

United Airlines has started offering economy-class customers the option to purchase priority boarding when they book their flight. For a fee of $9, passengers will get a spot in United’s second boarding group, with the first group reserved for the carrier’s highest status Mileage Plus members as well as those who hold premium cabin tickets. United said the new ancillary option is aimed at customers who want to board early, but don’t need its Premier Access product, which also includes dedicated security lanes.

Travel Weekly | Related United to introduce transatlantic HBO fares, Lufthansa expected to follow – Business Traveller





Ambient travels. Captured by @nicolasventurelli (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Looking for a way to keep up with the latest news in the #Inflight industry? Check out @theAPEXassoc Magazine today! #IFSABehindTheGalley



Association News

What Content Options Do Your Passengers Want?

Your passengers' expectations for in-flight content options are sky-high, and no event in the world offers a selection of in-flight content like the APEX MultiMedia Market. If you haven’t registered, what are you waiting for? Be a part of the industry’s most comprehensive, in-flight content conference for connecting buyers and sellers. Register now!



The Senior Analyst, Inflight Entertainment & Connectivity will help the IFEC Team deliver memorable guests experiences through the analysis of key drivers of guest satisfaction and financial performance. The ideal candidate will be a data-hungry guest evangelist that has strong analytical experience with an acumen for succinctly communicating complex business scenarios. Click here for the full job description.
> Senior Analyst, Inflight Entertainment & Connectivity – Alaska Airlines


> Quote of the Day


"Be true to your work, your word, and your friend."

John Boyle O'Reilly


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


Connect with APEX


You have received this email because you are subscribed to this newsletter from

Change email frequency | Unsubscribe

Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2018. All rights reserved.