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April 5, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Media Carrier Partners With Todaily for Arabic Content, Etihad Signs On

Digital content provider Media Carrier today announced that it has partnered with Todaily to add top Arabic magazines and newspapers to its digital media library, Media Box. Etihad Airways became the first airline to adopt the joint Media Carrier and Todaily offering shortly after its launch. "This valuable new content … makes our Media Box an even more attractive and indispensable service offering for hotels and airlines in the Gulf region,” said Philipp J. Jacke, managing director at Media Carrier.

APEX Media | Related SWISS Delivers Digital Press to Lounges at Geneva and Zurich Airports – APEX Media



NASA Will Develop a Boomless Supersonic Aircraft

NASA announced it will develop a supersonic aircraft that can break the sound barrier without the accompanying loud boom, allowing it to operate commercial routes over land. The US space agency awarded a $247.5-million contract to Lockheed Martin to refine, build and test the experimental aircraft and deliver it by the end of 2021. “We will be able to use this X-plane to generate the scientifically collected community response data critical to changing the current rules to transforming aviation,” said Jaiwon Shin, NASA's associate administrator for Aeronautics.

CNN | Related High-Flying Ambition: Aviation Experts Foster the Future of Flight – APEX Media



Viasat Expands Dublin Office

Viasat has opened its new expanded office in Dublin. The location will house up to 250 employees who will develop next-generation software and technology for broadband markets and provide support for its ViaSat-3 satellite platform. “We believe the strong talent base located in Ireland will greatly expand our technical and business presence in Europe,” said Rick Baldridge, Viasat’s president and chief operating officer.

Via Satellite | Related Viasat Signals Change With New Master Brand – APEX Media



Jet Airways Orders Another 75 Boeing 737 MAXs

Jet Airways has placed an order for 75 Boeing 737 MAXs, worth up to $9.7 billion at list prices. The deal adds to the Mumbai-based carrier’s previous order for 75 737 MAXs finalized last year. The airline didn’t specify which MAX variant it is ordering, or whether it had placed a firm order rather than a memorandum of understanding. “Our new order for the additional 75 Boeing 737 MAX aircraft will allow us to deliver a differentiated and world class customer experience to our guests,” said Vinay Dube, CEO of Jet Airways.

Phys.Org | Related Jet Airways may consider bidding for Air India – The Economic Times



Air Canada Overhauls Economy Fare Structure on North American Routes

Air Canada has introduced five new economy-class fares on North American routes, with the aim of giving customers more flexibility when selecting amenities. The new Comfort fare gives customers complimentary access to Preferred Seats (economy-class seats with additional pitch), a complimentary alcoholic beverage and the option to purchase access to Air Canada’s Maple Leaf lounges. Other fares include Basic, Standard, Flex and Latitude.

Air Canada | Related Air Canada Integrates Virtual Reality, Social Media and Poutine for #CoolNotCold Campaign – APEX Media



Hi Fly Acquires Two Airbus A380s Previously Operated by SIA

Hi Fly, a Portuguese wet-lease operator, has acquired two Airbus A380s that Singapore Airlines retired after 10 years of operation. Paulo Mirpur, Hi Fly’s president, said the acquisition “has been part of our company’s plans for a while.” The airline expects to take delivery of the first A380 by the middle of this year. The superjumbos will be configured in a three-cabin layout with capacity for 471 passengers. The upper deck will include 12 first-class seats and 60 in the business-class cabin, while the lower deck will include 399 economy-class seats.

Airways Magazine | Related Emirates Airlines Order Saves Airbus A380 Superjumbo – Forbes



UK Government Considers Proposals to Improve Experience for Passengers With Disabilities

The UK government is considering a series of proposals to improve the passenger experience for travelers with disabilities. Addressing the House of Lords at the end of February, Baroness Sugg, Parliamentary Under Secretary of State for Transport, noted that, while 85% of disabled passengers are satisfied with assistance services at UK airports, “that leaves 15% who are not, so there is more to do.” The measures would include limiting the amount of time spent waiting for assistance to board and disembark, in addition to developing priority wheelchair storage on aircraft.

Inflight Online | Related The Accessibility Factor: Air Travel From a Wheelchair User’s Perspective – APEX Media





The Airbus A350's right engine. Captured by (via Instagram).

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> Tweet of the Day

Great to see our pilots helping to inspire a future generation of aviation professionals; encouraging girls to experience life in aviation and chase their dreams. #WomenSoarAtPorter

Porter Airlines @porterairlines


Association News

­­Don’t Miss the Industry’s Most Comprehensive In-Flight Content Conference!

On 23-24 April, 55 exhibitors will showcase an overwhelming library of content – literally thousands of new and classic content selections – to entertain passengers around the world. APEX MultiMedia Market will take place at the Paris Marriott Rive Gauche Hotel & Conference Center! Register now!



To provide high quality creative movie and TV programming (Hollywood, Independent, OTT and International) to GEE’s client base in an effective manner. Ensure content is suitable for specific client needs, is accurate, in line with financial expectations and GEE’s global strategy. More specifically, the job entails : • Analyzing and research programming options, liaise with distributors to gather data about new movies and TV programs available for licensing to clients. Click here for the full job description.
> Content Program Manager – Global Eagle


> Quote of the Day


"Architecture is basically the design of interiors, the art of organizing interior space."

Philip Johnson


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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