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April 9, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


American Airlines Signs for 47 Dreamliners, Cancels A350 Order

American Airlines has placed a firm order for 47 Boeing 787 Dreamliners plus options for an additional 28. The deal will make the Dallas-based carrier the biggest Dreamliner customer in the Western Hemisphere and means the airline has canceled its order for 22 Airbus A350-900s. The deal, which is valued at $12 billion, includes twenty-two 787-8s and twenty-five 787-9s. “This was a difficult decision between the Boeing 787 and the Airbus A350 and A330neo and we thank both manufacturers for their aggressive efforts to earn more of American’s business. In the end, our goal to simplify our fleet made the 787 a more compelling choice,” said Robert Isom, American Airlines’ president.

Reuters | Related American's Talks on Airbus A330neo Jet Are Over – Bloomberg



[PHOTO] Gulf Air Unveils New Brand Identity and Livery

Gulf Air unveiled its new branding and livery at the Bahrain Formula One Grand Prix, for which the airline is the main event sponsor. The current livery featuring a gold forward fuselage and dark blue engine nacelles will be replaced with an all-white fuselage and oversized Gulf Air titles on the front half and a redesigned gold falcon logo on the fin. “As the proud title sponsor of the Bahrain Grand Prix since it first made history in 2004, it is fitting that we use this platform today to reveal our new Gulf Air livery and our new brand,” said Krešimir Kučko, Gulf Air’s CEO.

Air Transport World | Related Gulf Air puts new Dreamliner in pole position – Buying Business Travel



Air Canada Selects Gogo 2Ku for Its Bombardier CS300s

Gogo announced that Air Canada has selected the provider’s 2Ku connectivity service for its Bombardier CS300 fleet. The airline has 45 CS300s on order plus an option for another 30 aircraft. The technology will be installed by Gogo as a linefit option at Bombardier’s assembly plant. “By combining Gogo's 2Ku in-flight connectivity, giving customers the ability to work, be entertained and communicate in-flight, and Bombardier's next-generation aircraft, we will be able to offer our customers a superlative level of onboard service,” said Andrew Yiu, Air Canada’s vice-president of Product.

Gogo | Related SES-15 Is Delivering Increased HTS Capacity to More Than 200 Gogo-Equipped Aircraft – APEX Media



Smart Design Pitches AI-Powered “Companion” for Anxious Flyers

Strategic design consultancy Smart Design pitched an AI-supported travel companion, called KITE, for anxious flyers at the Passenger Experience Conference (PEC) today. KITE, which is likely to manifest as an app, could take the form of an artificial intelligence-powered chatbot. It could also be connected to an onboard café or duty-free shop, enabling a friend or family member to purchase a gin and tonic for the nervous flyer.

APEX Media | Related The simple thing that could cure your fear of flying – AOL



Spafax IQ: Data Analytics Platform Enables Airlines to Maximize IFEC Investment

Spafax has come up with a solution that puts in-flight entertainment data to work. With the introduction of Spafax IQ, a data analytics platform, the media agency hopes to help airlines make the most of their investment in movies, TV shows and music for in-flight entertainment. "Spafax IQ is built to provide our airline clients with the insights they need to drive future in-flight entertainment and connectivity product strategy and development," said Spafax CEO Niall McBain.

APEX Media | Related Targeted Advertising Requires Good Data – Forbes



Driving Sustainability: Cross-Industry Collaborations and Consumer Feedback

This morning's session in the “Convergence and Mobility” stream at PEC focused on how different industries can work together to drive innovation – something Almadesign CEO José Rui Marcelino believes will fast-track important changes to legislation. Joel Fragata, head of Inflight at TAP Air Portugal, said its new Airbus A330 cabins were designed with passenger feedback in mind, and one of the common things it heard was that travelers would like to see more locally sourced, natural materials.

APEX Media | Related Patented Leather: Could Lab-Grown Textiles Become an Aircraft Interiors Trend? – APEX Media



Paperclip Design Unveils Flexible Peacock Suite Concept at PEC 2018

Hong Kong-based Paperclip Design unveiled a new first-class seating concept for wide-body aircraft at PEC today. Based on a LOPA (layout of passenger accommodations) with herringbone seats, the Peacock Suite concept incorporates the transition space between business and first class to create semicircular suites with up to three private rooms, using partitions and curtains. It can accommodate everyone from a family of four to the "rich and famous," James Lee, director of Paperclip Design, said, adding that Cathay has applied for a patent of this concept.

APEX Media | Related Award-Winning Butterfly Concept Enables Flexible Cabin Configuration – APEX Media





The flight path to Hamburg and AIX. Captured by @noraman (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

#PEC2018 suggestion: Time for an #accessibility innovation award for Crystal Cabin Awards? What a wonderful idea! @HamburgAviation 👏

FlightChic | ✈️ @designerjet


Association News

American Airlines CEO Confirmed to Speak at APEX EXPO!

Joining Air Canada, Aer Lingus, and Aeromexico CEOs on the EXPO stage is American Airlines CEO, Doug Parker. Mark your calendars for the largest PaxEx event exclusive to experts and decision-makers committed to elevating the level of the worldwide airline passenger experience. APEX EXPO will take place in Boston, MA, on 24-27 September.


Are You an APEX Airline Member Attending AIX Hamburg?

Join your colleagues for an exclusive afterwork event with Reaktor and APEX – come and join the discussion about building a digital-first business in the aviation industry. For more details on the event and keynote speakers, click here. Sign up for an invitation to the event using the form at the bottom of the page. We look forward to seeing you in Hamburg!



To provide high quality creative movie and TV programming (Hollywood, Independent, OTT and International) to GEE’s client base in an effective manner. Ensure content is suitable for specific client needs, is accurate, in line with financial expectations and GEE’s global strategy. More specifically, the job entails : • Analyzing and research programming options, liaise with distributors to gather data about new movies and TV programs available for licensing to clients. Click here for the full job description.
> Content Program Manager – Global Eagle


> Quote of the Day


"An aircraft cabin is a place that seems to be nowhere, but I find it steeped in the place left behind and the place ahead."

Romesh Gunesekera


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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