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April 16, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Inflight VR Secures Launch Customer for Its Headsets

Inflight VR announced it has secured a launch customer after conducting trials with three airlines. The virtual-reality startup's content will appear on headsets that will enter service on board a European carrier in May, according to Nikolas Jaeger, the firm’s founder and managing director. Trials took place with Iberia, Germania and a third unnamed airline. “We are adjusting the content to the various classes,” explained Jaeger, adding that the company could deliver within four to six weeks.

Air Transport World | Related SkyLights Prepares to Debut Allosky Headset In Flight on Joon – APEX Media



ANA Wants to Offset Airline Industry Volatility With Digital Payments Business

All Nippon Airways is aiming to launch a digital payments business to offset volatility in the airline industry. The plan is part of ANA’s wider push to make use of the data amassed from 31 million frequent flyer members to provide services including real estate, insurance and health to consumers across Japan. “We need to actively build new businesses to prepare for the changes in the new (digital) era,” said Shinya Katanozaka, CEO of ANA Holdings. “The non-core business can also provide a back-up when our mainstay airline business, which tends to be volatile, is facing a downturn.”

Verdict | Related ANA to Offer Free In-Flight Wi-Fi on Domestic Routes – APEX Media



United Adds Complimentary Wireless IFE to Most Aircraft

United Airlines has expanded its free wireless in-flight entertainment service to more than 200 aircraft. The service is now available on all aircraft with DirecTV live streaming for purchase, to provide at least one free entertainment option on all Wi-Fi equipped aircraft (which is any aircraft with more than 70 seats). United’s domestic IFE is split between aircraft with live DirecTV connectivity on seatback screens and those equipped with onboard Wi-Fi.

Forbes | Related United Airlines Selects Viasat Ka-Band Connectivity – APEX Media



Brussels Airlines Selects JPA Design to Reimagine Airbus A330 Interiors

Brussels Airlines has selected JPA Design for its new interiors on its Airbus A330s, with a brief “to capture the fun and vibrant personality of the airline’s brand.” The London-based design firm has been tasked with updating the Belgian carrier’s economy-, premium-economy and business-class cabins, including revamping the carpets, lighting, bulkheads and lavatories. “The user experience we’re creating is vibrant, and achieves the rare success of being on-brand upon first view, whilst having a depth of design which reveals itself as you relax into your own personal space,” said John Tighe, JPA’s design director of Transport.

The DesignAir | Related Hawaiian Airlines Bets on Premium Leisure Strategy With New A321neo Cabin Interior – APEX Media



LAX May Get a Train Station by 2023

Los Angeles International Airport could soon have a rail link to other parts of the city. The Los Angeles Metro system’s Green Line was originally supposed to extend to LAX, but this was prevented by disagreements over the location of the station and concerns that an elevated rail line would interfere with airport operations. However, Los Angeles has approved the $5-billion so-called People Mover rail project that will link three of LAX’s terminals to a station located at 96th Street and Aviation Boulevard by 2023.

Business Traveller | Related Will LAX people mover be a game-changer for travelers using the airport? LA hopes so – Los Angeles Times



SAS Reconsiders Russia World Cup Flights After US Sanctions

Scandinavian Airlines is reviewing the possible impact of US sanctions ahead of its plans to fly Denmark’s World Cup soccer team to a Russian airport owned by a blacklisted firm. According to Reuters, eight of the airports likely to be used by World Cup teams are owned by entities targeted last week as part of US sanctions. SAS is set to fly the Danish men’s national soccer team to the southern Russian city of Anapa, where their base for the tournament is located. The city’s airport is owned by Basel Aero, a company owned by Oleg Deripaska, one of the sanctioned Russian tycoons.

Reuters | Related US sanctions cause air travel headaches for Russia's World Cup – Reuters



Target Market: FUCAM Aircraft Cabin of the Future Aims to Please Japanese Pax

As part of Europe’s Horizon 2020 program, European and Japanese companies are collaborating on the future cabin for the Asian market (FUCAM), designed expressly to meet the needs of the Asian market, by looking first to the Japanese customer. “Once the design of the future human-centric passenger cabin is able to satisfy the demanding expectations of the Japanese customers (regarding safety, perceived quality, comfort, connectivity, time and space), it will please the customers in Asia and consequently elsewhere in the world,” said FUCAM project coordinator Helge Fromm.

APEX Media | Related Takeaways From APEX Asia: Day Two – APEX Media





Orange skies. Captured by @captain_bruh_24 (via Instagram).

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> Tweet of the Day

Happy #MarathonMonday, from 35,000 feet! #TogetherForward

JetBlue Airways @JetBlue


Association News

Apply for a 2018 APEX Award!

The APEX Awards application is now open! The APEX Awards recognize specific achievements that were successfully implemented in the past year (defined this year as July 2017 - June 2018). The achievements should not be just a general improvement or a modification upon an already existing program – they must be innovative and brand new. 2018 award applications are due 1 June.


> Quote of the Day


"Design is how you make your first impression with your consumers. Make sure it is a lasting one."

Jay Samit


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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