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April 26, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Will the Bombardier Series Become the Airbus A200?

Airbus is planning to rebrand Bombardier C Series jets after agreeing to acquire a 50.01% controlling stake in the program in October last year, reports Bloomberg. Among the names under consideration is “A200,” reported Bloomberg, which cited anonymous sources. Under this designation, the CS100 and CS300 variants would become the A210 and A230, respectively. Bloomberg said the change is likely to be announced soon after Airbus’ purchase of the controlling stake in the C Series program closes, potentially in time for the Farnborough Airshow in July.

Bloomberg | Related Airbus Takes a Majority Stake in Bombardier’s C Series – APEX Media



[VIDEOS] APEX MultiMedia Market: Wireless IFE Providers on the Promise of Data

Immfly, Interactive Mobility and Adaptive Channel were among the wireless in-flight entertainment providers attending APEX MultiMedia Market in Paris this week. APEX Media caught up with them to discuss recent partnerships and how their platforms enable data to be collected and used to personalize the passenger experience.

APEX Media | Related [VIDEOS] APEX MultiMedia Market: Molang, Panasonic & Rick Warren – APEX Media



Norwegian CEO Receives Interest From “Serious Players” After IAG Investment

Norwegian Air CEO and founder Bjørn Kjos today revealed a number of groups have expressed interest in the low-cost carrier. The news comes after British Airways owner IAG announced on April 12 that it has acquired a 4.6% stake in the airline as a platform to begin talks over a full offer. “What I can say is that these are very serious players and that the board is handling it. When I say serious players, the most obvious thing to think of is airlines,” Kjos said. “But there could also be others, as we’ve had multiple players showing interest. They are very serious players.”

Reuters | Related BA owner IAG says considering making offer for Norwegian – Reuters



China’s Ctrip Invests in Boom Supersonic

Ctrip, China’s biggest online travel agency, announced it has invested in Boom Supersonic with the aim of bringing supersonic flight to China. Ctrip said it will use its knowledge of the Chinese aviation market to help Boom accelerate its partnership efforts with airlines in the country. “Ctrip offers valuable expertise in the Chinese travel market, and we're excited to work with their passionate, entrepreneurial team to bring supersonic travel to the region,” said Blake Scholl, founder and CEO of Boom. “[Flight time from] San Francisco to Shanghai, for example, could shrink from 11 hours to six.”

Xinhua | Related High-Flying Ambition: Aviation Experts Foster the Future of Flight – APEX Media



Rockwell Collins Aspire Seats Enter Service on United Airlines’ Boeing 777-200s

Rockwell Collins’ Aspire wide-body economy-class seating has entered service on a United Airlines Boeing 777-200. The shipset is the first of 55 retrofit deliveries that are beginning this spring. Rockwell Collins says the seating is an improved, patented comfort system with an “advanced kinematic mechanism” that cradles the passenger during recline. “We’ve worked closely with United Airlines to incorporate its brand and industry-leading amenities to optimize their passengers’ flight experience,” explained Tom Plant, vice-president and general manager of Seating for Rockwell Collins.

Rockwell Collins | Related United picks up pace on luxury Polaris rollout, and adds more seats to economy class – Chicago Tribune



From Russia With Love: UTair Will Offer Passengers In-Flight Matchmaking

Russia’s UTair airline wants to play in-flight cupid. The Western Siberia-based carrier is adding a feature to its mobile app that allows customers to see the gender of passengers on the seat selection page. “Aviation is not only about planes and airports, it's also about romance. UTair wants to remind the travelers of that,” said Alina Shcherbinina, the airline’s vice-president of Marketing.

Russia Today | Related Flight Gift Cards May Be the Ticket to Valentine’s Day Romance – APEX Media



Delta’s New Meals Get Inspiration From LA and Korea

Delta Air Lines is adding meals developed by Los Angeles-based chefs Jon Shook and Vinny Dotolo on select international flights from the city. Starting June 1, Delta One passengers flying from LA to Paris, Amsterdam, Tokyo and Shanghai will be able to choose from dishes including marinara braised meatballs, barbecue chicken with mac and cheese, and fontina, Parmesan and raschera lasagna with pomodoro sauce. Delta has also partnered with South Korean chef Woo-Joong Kwon to create a menu including dishes such as sanchae bibimbap on flights from Seoul to Seattle, Atlanta and Detroit, also starting June 1.

Travel Pulse | Related Fast Company Includes Delta on Its List of World’s Most Innovative Companies – APEX Media





The world's biggest aircraft touching down in Australia's biggest city. Captured by @sprctaviation (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Great seeing @theAPEXassoc #mmm2018 - Murtuza Kagalwala from Contentino @ShemarooEnt on Indian content trends - Ok #avgeek - when was the last time you saw an Indian / Bollywood film? via @YouTube

West Entertainment @WestEntLLCs


Association News

Hear About Inflight Cyber Security Solutions at APEX TECH!

Traditional security approaches use passive and fixed mechanisms (firewalls, authentications). However, these are no longer effective methods to fight evolving cyber threats. Once intruders are “over-the-wall” they are in the system and can no longer be detected. On the other hand, anomaly detection software can detect unusual – potentially threatening – behavior before and after a successful intrusion. VT Miltope’s Jeff Drader will present. Register now!


> Quote of the Day


"Almost everything worthwhile carries with it some sort of risk, whether it's starting a new business, whether it's leaving home, whether it's getting married, or whether it's flying in space."

Chris Hadfield


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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