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May 8, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Lufthansa Orders $2.5 Billion Worth of Airbus and Boeing Aircraft

Lufthansa Group has placed orders for up to 16 aircraft from Boeing and Airbus, worth a combined $2.5 billion. The order includes two Boeing 777-300ERs for SWISS, two 777Fs for Lufthansa Cargo and up to 12 Airbus A320s, split between six CEO (Current Engine Option) and six NEO (New Engine Option) variants. Lufthansa said it needs aircraft because it is rapidly expanding capacity, primarily through its Eurowings low-cost subsidiary, to fill the gap following airberlin’s bankruptcy.

Reuters | Related Geven Continues AIX Selling Spree With Lufthansa Group Deal – APEX Media



JAL Is Thinking About Setting Up an LCC

Japan Airlines is considering setting up a low-cost carrier amid rising competition from budget operators, said Junko Okawa, the airline’s senior managing executive officer. As part of its medium-term plan, the Tokyo-based airline thinks establishing an LCC could help it achieve its goal of securing 50% of its revenue from international passengers by 2020, compared to 30% last year. “As the popularity of LCCs spreads far and wide in the region, it is natural for companies like JAL to expand their lineup to low price,” said Kyouko Amemiya, a senior market adviser at SBI Securities.

Bloomberg | Related ANA wants merged budget airline to be leader in Asia – Nikkei Asian Review



Is the IFC Industry Heading Toward Consolidation?

The conclusion of the US federal investigation into Panasonic Avionics could spur consolidation among satellite-enabled in-flight connectivity providers struggling to generate profits, reports Space News. It cited Louie DiPalma, an aerospace analyst at Chicago-based investment bank William Blair, who wrote: “If the in-flight connectivity industry consolidation were to take place, we believe that consolidation between PAC [Panasonic Avionics], Gogo and Global Eagle would be the most likely because all three use the same Ku-band satellite technology.”

Space News | Related Panasonic to Pay $280 Million to End US Corruption Probe – Bloomberg



Emirates and easyJet Offering In-Flight Language Tuition

Passengers on easyJet and Emirates flights now have the chance to learn another language via in-flight entertainment. uTalk’s Learn-as-You-Fly is offering video lessons in 15 languages on Emirates’ ice system, while easyJet’s wireless IFE system gives passengers access to 136 languages on their personal electronic devices. “In-flight learning is a great idea because it means that, with very little effort, passengers can learn enough to order their first drinks or negotiate transport, all by the time their plane lands,” said Richard Howeson, chairman of uTalk.

Travel Weekly UK | Related It’s Air Time! EasyJet and Immfly Deliver on IFE Promise – APEX Media



Ethiopian Airlines Continues to Order Bombardier Q400s

Ethiopian Airlines has placed an order for 10 Bombardier Q400s and has secured options for five additional aircraft. The firm order, which is valued at around $332 million at list prices, will increase Ethiopian’s fleet of Q400s to 39 aircraft. “The Q400 turboprop is a great network builder. Its unmatched performance and outstanding economics has allowed us to better serve the domestic and regional demand in Ethiopia,” said Ethiopian Airlines CEO Tewolde GebreMariam. “The Q400 aircraft will help us develop underserved markets where challenging airports require distinct operational performance.”

Air Transport World | Related Ethiopian Airlines is unstoppable with its plans to take over Africa’s skies – Quartz



Sleep Cycling: Smart Masks Keep Jet Lag Away as You Hit the Hay

California startup LumosTech thinks its smart sleep mask will eliminate the effects of jet lag altogether. The product is scheduled to launch by mid-2018 and the company has already received interest from airlines, says Vanessa Burns, LumosTech co-founder and CEO. Using patented technology developed at Stanford University, the smart sleep mask pulses short bursts of light to reset the body’s clock as users sleep.

APEX Media | Related New Technologies Aim to Put Jet Lag to Rest – APEX Media



British Airways Enables Seat Selection Payment With Frequent Flyer Points

British Airways has added an option for customers to use frequent-flyer points for seat selection on flights. The change allows travelers to use their accrued Avios to pay for part, or the full cost, of seat selection. “It will be of particular benefit to those in the Blue tier, and we hope this further demonstrates to these members the benefit of being part of, and collecting Avios through, the Executive Club,” said James Hillier, BA’s director, Global Airline Loyalty, Avios.

Business Traveller | Related Avios to close Travel Rewards Program in the UK – Business Traveller





Floating on clouds. Captured by @syjorgen (via Instagram).

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JetBlue @JetBlue


Association News

What Are the Next Generation Content Protection Challenges for IFE?

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> Quote of the Day


"If you do not believe you can do it then you have no chance at all."

Arsene Wenger


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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