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July 16, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Airlines and Lessors Announce Orders as Farnborough Kicks Off

Competition between airplane manufacturers shows no sign of waning during this year’s Farnborough International Airshow. United Airlines placed an order for 25 Embraer E175s, worth $1.1 billion at list prices, with deliveries scheduled for the second quarter of 2019. The Chicago-based carrier also ordered four additional Boeing 787s. Aviation leasing company Jackson Square Aviation ordered 30 737 MAX 8s, while TAROM, Romania’s flag carrier, inked a deal for five 737 MAX 8s. StarLux Airlines, a Taiwanese startup carrier, signed a memorandum of understanding with Airbus for 12 A350-100s and five A350-900s, while Kuwait-based Wataniya Airways added 25 A320neos to an existing order.

Reuters | Related Falling orders fail to calm Boeing and Airbus’s transatlantic rivalry – The Guardian



Bombardier Debuts New Atmosphère Cabin at Farnborough

Bombardier Commercial Aircraft has unveiled the CRJ Series Atmosphère cabin, which has been designed to deliver a higher level of passenger comfort, convenience and accessibility, while ensuring airlines have maximum branding opportunities. The fourth generation of the CRJ cabin will be launched by Delta Air Lines, which signed a firm purchase order for 20 CRJ900s in June 2018.

APEX Media | Related Bombardier wins Delta order for 20 regional jets – The Globe and Mail



Arralis Announces Ka-Band Phased Array Antennas for IFC

Arralis has unveiled new Ka-band analog phase shifters that could allow electronically steerable, low-profile antennas to be used on commercial aircraft in the future. The company says the antennas are 400% smaller than their Ku-band counterparts, don’t require stabilization and will open aircraft markets to high data rates and low-latency satellite communications. “Fleet operators, network providers and platform users should be very pleased with this innovative technology and the attendant economies of scale that volume production should allow,” said Gary Soul, Arralis’ VP of Business Development.

Get Connected | Related Arralis gets €50m from Hong Kong-based consortium – The Irish Times



Airline Load Factor Hits All-Time High

The average load factor for commercial airlines has reached 81.9% this year, compared to an average of 75.2% in 2005. The increase within the US has been even bigger, rising from 67.9% in 2002 to 86.1% in 2018. Globally, Ryanair has the highest load factor, with 94.7% last year. Other low-cost carriers including SpiceJet, easyJet, Wizz Air and AirAsia also recorded load factors above 90%.  

Forbes | Related Non-EU passenger traffic continues to drive European growth, new figures reveal – International Airport Review



TAP Air Portugal Launches Bulk Discount Flight Pass

TAP Air Portugal has launched flight passes that can save customers up to 40% on ticket purchases. The passes can be used by one or more passengers and can be purchased for between four and 100 flights. Valid between one month and one year from purchase, they can be used on domestic flights, routes between Portugal and Europe, and to and from Morocco.

Business Traveller | Related A330neo First Flight Completed Successfully – APEX Media



BA Adds a Touch of Humor to Its IFE Selection

British Airways will celebrate the Edinburgh Fringe Festival in August by featuring new comedy content on board its long-haul flights. The five stand up shows were filmed at the Soho Theatre and feature comedians Nish Kumar, Mae Martin, Joel Dommett, Rhys James and Dane Baptiste, who will perform at next month’s Fringe Festival. Carolina Martinoli, British Airways’ director of Brand and Customer Experience, said that for passengers flying on long-haul flights to Edinburgh that connect through London, the IFE selection will be “the perfect opportunity to get the laughter started early on.”

Inflight Online | Related Local Produce: Streaming Platforms are Dishing Up Regional Content – APEX Media



Malaysia Airlines Begins Using Fuel-Saving Software

Malaysia Airlines has started using digital technology to reduce fuel costs and CO2 emissions across its fleet. The carrier, in collaboration with OpenAirlines, has implemented SkyBreathe fuel management software, which automatically collects and analyzes aircraft data. When combined with other data sources including payload, weather conditions, flight path and ATC constraints, the SkyBreathe algorithm can identify ways to achieve fuel savings of up to 5%, according to OpenAirlines.

PR Newswire | Related LSE Predicts Connected Aircraft Will Save Aviation Industry $14.9 Billion Annually – APEX Media





The Airbus A350-900 XWB in the air above Berlin Schönefeld. Captured by (via Instagram).

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> Tweet of the Day

20 years on, they’ve done it again – bravo les Bleus! The whole of France is flying high! You’ve made us proud!🇫🇷🏆✨

Air France @airfrance


Association News

WATCH: Aer Lingus CEO Stephen Kavanagh to Keynote APEX EXPO

Aer Lingus CEO Stephen Kavanagh welcomes you to APEX EXPO 2018. As one of this year’s keynote speakers, he will share some of his 30 years of experience at Aer Lingus. CEOs from American Airlines, Air Canada, LATAM Brasil, and Aeroméxico will also make presentations.


Submit Your Nomination for the New Crystal Cabin Award by 31 July

The APEX + Crystal Cabin Award for Best Customer Journey Experience comprises all products that help to improve the customer experience journey. This category comprises all products that help to improve the customer experience journey, including inspiration, planning, booking, purchase, pre-trip, departure, in-flight and post-trip across airline travel categories. Submit your nomination by 31 July!


> Quote of the Day


"The fundamental rule of the business traveler must be nothing must stop you from getting there."

Richard Quest


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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