No Images? Open in Browser

July 17, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


American Airlines Goes Live With Spafax Profile Skill for Alexa

American Airlines (AA) has become the first carrier to officially launch the full version of the Spafax Profile Skill for Alexa, which allows customers to access information about what entertainment is available on their flight. The tool has been configured to offer custom messaging from American Airlines. For example, if it’s appropriate to their particular flight, travelers will be encouraged to download the app required to stream wireless in-flight entertainment.

APEX Media | Related First Spafax Hackathon Targets Chatbots and Machine Learning – APEX Media



Inmarsat Selects VT iDirect to Expand EMEA Ground Infrastructure

Inmarsat is expanding its ground infrastructure to support its in-flight Wi-Fi services for commercial airlines across Europe, the Middle East and Africa. The satellite company has awarded the ground infrastructure contract for its fifth Global Xpress (GX-5) high-speed, broadband communications satellite to VT iDirect, an IP-based satellite communications provider.

ViaSatellite | Related VIDEO: How Inmarsat’s EAN Will Deliver Super-Fast Connectivity Over Europe – APEX Media



Neeleman's Startup Airline Signs for 60 Airbus A220s

JetBlue founder David Neeleman’s new startup carrier has signed a tentative deal for 60 Airbus A220s. Airbus confirmed the deal, which had been widely expected, at the Farnborough International Airshow. Deliveries of the aircraft, which will be powered by Pratt & Whitney PW1500G engines, are scheduled to begin in 2021. “After years of US airline consolidation, the conditions are improving for a new generation of US airlines to emerge, focused on passenger service and satisfaction,” said Neeleman.

FlightGlobal | Related Airbus Renames C Series as A220, But What Else Is Changing? – APEX Media



Juneyao Airlines Unveils Three Dreamliner Liveries

Juneyao Airlines has unveiled three liveries for its upcoming Boeing 787 fleet, ahead of scheduled deliveries beginning in late September. The first aircraft will be painted in a Chinese peony livery, another will feature a Chinese red livery, and the third will don a Chinese ribbon design. The Dreamliners will be linefit with an undisclosed number of Thompson Vantage XL 180-degree lie-flat business-class seats in a 1-2-1 configuration and Recaro CL3710 seats with 12-inch seatback displays in economy class.  

Air Transport World | Related Juneyao Airlines invests $1.9 billion for China Eastern stake, shares rise – Reuters



Stobart Air Renews Its Relationship With Retail inMotion

Stobart Air has extended its contract with Retail inMotion for an additional four years. The onboard retail solutions company provides the Irish regional carrier with more than 40 devices for payment processing on board its flights. Stobart Air also uses Retail inMotion’s vPack module to manage operations of its onboard services and vRec to reconcile sales and inventory.

Retail inMotion | Related Etihad Partners With Retail inMotion to Further Buy-on-Board Options – APEX Media



Flight Searches to the US Decrease After Trump’s Foreign Visits

Recent foreign policy events involving President Donald Trump have impacted travel searches for flights to the US, according to Hopper. The flight search app examined recent events, including the June G7 conference in Canada and last week's NATO summit in Belgium. It found search demand from Canada dropped by 21% after the G7 conference and by 2.6% from European countries. After last week’s NATO summit, flight search demand for US-bound flights decreased by 5%. However, searches by Russian travelers for US flights jumped by 11% in the days before yesterday’s Trump–Putin summit.

Travel Weekly | Related Surviving the Trump Slump: What Airlines Can Learn From Tourism Slowdowns – APEX Media



Asiana Airlines Shares Spike After Takeover Bid Rumor

Asiana Airlines’ share price jumped by as much as 23% following reports of a possible takeover by SK Group. However, the gains were reversed after the conglomerate denied interest in the South Korean carrier. Asiana, which also runs low-cost carriers Air Busan and Air Seoul, said it had no knowledge of a possible takeover bid.

PR Newswire | Related Asiana Airlines hit with complaints of delays and flights without meals – The Straits Times





Aeromexico Dreamliner with Popocatépetl in the backdrop. Captured by @roberto_balboa_spotter (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Happy #WorldEmojiDay2018! Did you know, that #Finland is the 1st country in the world to publish its own set of country themed emojis? Get yours here #WorldEmojiDay #Finlandemojismojis

Finnair @Finnair


Association News

One Week Left to Take Advantage of Early Bird Pricing for APEX EXPO

Early bird registration for the 2018 APEX EXPO is available to all APEX members, vendors, and exhibitors at a discounted rate through 24 July. Don’t miss your chance to meet with experts and decision-makers at the PaxEx industry’s largest event. Save on registration by signing up before the deadline!


Immfly Hires Former Head of Innovation at Vueling Airlines

Maria Cardenal has joined Immfly to lead its product and innovation department. During the course of hers 11 years experience working within the airline industry, Maria has held senior positions in companies such as Vueling Airlines and Clickair. Click here to read the press release.


> Quote of the Day


"Start with what is right rather than what is acceptable."

Franz Kafka


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


Connect with APEX


You have received this email because you are subscribed to this newsletter from

Change email frequency | Unsubscribe

Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2019. All rights reserved.