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July 18, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Farnborough 2018: Aircraft Order Flurry Continues

There have been some big orders at the Farnborough International Airshow. VietJet signed a memorandum of understanding for 100 Boeing 737 MAX family aircraft (80 MAX 10s and 20 MAX 8s), worth over $12.7 billion at list prices. On Tuesday, Vistara placed an order for up to 10 787-9s, having ordered 50 Airbus A320neos a day earlier. Embraer continued its run of deals after Republic Airways signed a letter of intent for a firm order of 100 E175s plus purchase rights for an additional 100 of the regional jets, worth up to $9.3 billion at list prices. Mexican low-cost carrier Viva Aerobus ordered an additional 25 A321neos and upgauged existing orders for 16 A320neos to A321neos.

Airways Magazine | Related

Farnborough 2018: Republic Airways places $9.3bn E-Jet order with Embraer – Breaking Travel News



Global ONE Media Eliminates Need to Store IFE Content On Board

Global ONE Media and ROK Vision International have come up with a system that allows travelers to pre-download their desired in-flight entertainment before a flight, while ensuring it remains DRM-protected. The content is downloaded to travelers’ personal devices via an app. However, to access the IFE content, the customer needs to activate it using a trigger pre-defined by the airline.

APEX Media | Related

ROK Vision Is Rolling Out New Technology Using The Cash In Your Pocket! – PR Newswire



Air India Will Offer iPads With Preloaded IFE Content to First- and Business-Class Passengers

Air India is planning to offer iPads with preloaded in-flight entertainment content to its business- and first-class passengers on international routes. The state-owned carrier will initially buy 150 Apple tablets, which will feature films and documentaries, including educational and commercial content as well as children’s films. The airline is also set to sign an agreement with India’s National Film Development Corporation to add its feature films and documentaries to the iPads, with fresh titles added every three months.

The Print | Related

India pours $305 million more into its money-losing national airline – CNN



ITT Cannon Debuts High-Speed Data Transfer Connectors for IFE Systems at Farnborough

ITT Cannon introduced a new lightweight, modular interconnect solution at the Farnborough International Airshow. The hardware will enable high-speed data transfer within in-flight entertainment and avionics systems and is designed to be easily replaceable and installed by customers themselves. “With this product, we are responding to the industry’s need for ease of assembly for PCB applications with higher-bandwidth requirements,” said Dom Lecce, product marketing manager, ITT Cannon.


Intelligent Aerospace | Related

ITT to Display New Aerospace Solutions in Farnborough Airshow – Nasdaq



Two US Carriers Begin Pitching Credit Cards to Passengers at 35,000 Feet

US carriers including American Airlines and United Airlines have added a new revenue-generating scheme to their in-flight services. The former has been tasking its flight attendants with encouraging passengers to sign up for its co-branded Barclays AAdvantage card since at least the beginning of the year. The latter, meanwhile, will make it mandatory for cabin crew to make pitches for its co-branded Chase United Explorer card on domestic and international flights as of September 1. Flight attendants will receive compulsory training and will be incentivized with a $100 commission per sign-up.

Quartz | Related

Air Travel Industry Taps Into Micro-Moments for New Ancillary Revenue Opportunities – APEX Media



Champagne and Roses Served on First Flight Between Ethiopia and Eritrea in 20 Years

Ethiopian Airlines completed its first commercial flight in two decades to Asmara, the capital of Eritrea, Ethiopia’s neighbor to the north. The two countries have been engaged in a military standoff since 1998 when a border war began, resulting in the deaths of around 70,000 people. However, relations between the two countries have improved markedly since Abiy Ahmed, Ethiopia’s new prime minister, took office in April. Champagne was served along with red roses on board Flight ET0312, whichwas greeted by cheering and singing when it touched down in Asmara, according to journalists on board.

The Guardian | Related

Beyond Profits: Ethiopian Airlines’ Rapid Growth is Helping to Transform its Home Country – APEX Media



Etihad Introduces Live Auction System for Seat Upgrades

Etihad Airways has updated its upgrade auction platform to a dynamic live system. The aim is to make it easier for customers to bid for seats in premium cabins through a system that delivers real-time notifications after submitting a bid via e-mail and SMS updates. “This dynamic live auction will give guests the chance to select a premium offering at a price they are willing to pay by putting them in control of the experience,” said Jamal Al Awadhi, Etihad Airways’ head of Guest Experience.

Breaking Travel News | Related

Etihad Airways introduces seat selection fees – Arabian Business






They lined them up perfectly. Captured by @businesstravel_spotter (via Instagram).

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> Tweet of the Day

Irish carrier @AerLingus CEO Stephen Kavanagh to Keynote APEX EXPO … via @theAPEXassoc #Aviation #IAG

Trevor Buckley @IrishAero


Association News

Register Today for APEX Middle East & Africa

Registration is now open for APEX Middle East & Africa happening 4-5 November in Dubai, UAE. This event highlights the latest issues, challenges, and opportunities in the region and includes senior airline executive keynotes and workshops to help attendees learn and network. Register now!


> Quote of the Day


"The only thing worse than being blind is having sight but no vision."

Helen Keller


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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