No Images? Open in Browser

August 23, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[PHOTOS] Qantas Will Install Two Business-Class Lounges on Board Its Airbus A380s

Qantas will install two new business-class lounges on the upper deck of its 12 Airbus A380s, on either side of the grand staircase. The revamp will feature acafé-inspired design with padded benches, two tables and soft LED lighting. The other side of the stairway will see the addition of a self-serve minibar for drinks and snacks, plus a large video screen for watching in-flight movies. The A380 interior revamps will begin in March 2019, with work on the entire fleet scheduled to be complete by the end of 2020.

Australian Business Traveller | Related Qantas Upgrades Retailing With Personalization Features – APEX Media



LATAM Will Revamp Interiors Across 200 Aircraft

LATAM Airlines Group will invest $400 million to renovate the interiors of more than 200 aircraft over the next few years. The South American carrier will revamp the business-class cabins on board its Boeing 767s and 777s to include lie-flat seats – the design will also apply to its upcoming Boeing 787-9s and Airbus A350-1000s. The investment will include the revamp of 150 Airbus A320s that are used on routes within Latin America. LATAM will install new in-flight connectivity and entertainment options and the same USB ports and economy-class seats as on its long-haul fleet.

Travel Weekly | Related Brand Anew: Latin America Bands Together Under LATAM – APEX Media



Lounge Upgrades: Can Virtual Reality Reinvent the Pre-Flight Wait?

No longer just a staid room in which to sit and sip a drink before a trip, airline lounges are seeing a renaissance as a destination unto themselves. Findings from a newly published YouGov/Spafax survey suggest younger passengers appear inclined to take that even further, with virtual reality-based experiences adding to the entertainment and ancillary revenue potential. What does this mean for the future travel experience inside airports?

APEX Media | Related American Airlines Goes Live with Spafax Profile Skill for Alexa – APEX Media



Alaska Airlines Cuts Pre-Flight Booze Service for First-Class Passengers

Alaska Airlines says it’s last call for pre-flight alcoholic beverages for first-class passengers. Ann Johnson, the Seattle-based carrier’s media relations manager, said the change was made to align the policies of Virgin America and Alaska Airlines, which officially merged earlier this year. Virgin America offered pre-flight alcoholic drinks, but Alaska did not, except on flights to Hawaii, where it served sparkling wine. However, starting November 1, the airline will offer complimentary sparkling wine to first-class passengers on all flights departing after 10 a.m.  

USA Today | Related Alaska Airlines Upgrades to STG Aerospace’s saf-Tglo Floor-Path Lighting – APEX Media



Decision to Continue Building New Mexico City Airport Will be Put to Referendum

Mexico’s president-elect Andrés Manuel López Obrador will hold a public referendum in October on whether the government should continue work on the $13-billion Mexico City International Airport designed by Foster + Partners. The incoming president has described the project as a “bottomless pit” and said he plans to give Mexican voters “all the relevant information, truthfully and objectively,” so they can decide on the “matter of national interest.” Mexican telecoms billionaire Carlos Slim has said that “canceling the project would amount to canceling the economic growth of the country.”

Dezeen | Related Contract tenders for new $13 billion Mexico City airport suspended – Reuters



Aireon ALERT Tracking Opens for Pre-Registration

Aireon and the Irish Aviation Authority (IAA) announced that air navigation service providers and aircraft operators can now pre-register for the free Aircraft Locating and Emergency Response Tracking (ALERT) service. Scheduled to launch in early 2019, the Aireon ALERT service will provide the last known position of an ADS-B-equipped aircraft that is in apparent distress or experiencing a loss in communication. “We recognize that our system has unique capabilities, and with that comes a responsibility to help prevent future tragedies,” said Don Thoma, CEO of Aireon.

Airways Magazine | Related Airplanes: Flight Tracking Standards Are Finally Catching Up – APEX Media



InflightDirect Unveils New Headphones and Earbuds

InflightDirect has unveiled new earbuds and headphones ahead of next month’s APEX EXPO in Boston. The ID-227 is a rubber-tipped earbud with a neodymium speaker element. The ID-44 set of wired headphones is available with either foam or leather-like earpads. Its rectangular earpiece accommodates a 30-mm speaker, which InflightDirect says provides acoustics that rival many retail models. “We are excited to showcase these two new models at this year's APEX September exhibition in Boston,” said Thomas G. Mockler, president and CEO of InflightDirect. “These models are a great complement to our already extensive line of earbuds and headphones that we supply to airlines and many retail outlets.”

PAX International | Related Emirates Introduces Bowers & Wilkins Noise Canceling Headphones and New Luxury Amenities – APEX Media





Air New Zealand Boeing 777-300ER on the ground at AKL. Captured by @muc_aviationphotography (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

@theAPEXAssoc takes a look at how the airline industry could overcome #gender inequality in the coming years. Illustration by @gabrielebens - #avgeek

Bookmark Content @BookmarkContent


Association News

APEX Is Proud To Honor Air Canada President and CEO Calin Rovinescu With the APEX CEO Lifetime Achievement Award

At APEX EXPO 2018, Air Canada President and CEO Calin Rovinescu will receive the APEX CEO Lifetime Achievement Award for his years of service to Air Canada and the positive ripple effect that his efforts have had upon the entire airline industry. Under Mr. Rovinescu’s leadership and innovative spirit, Air Canada has elevated and expanded its passenger experience to new heights. APEX is proud to honor Mr. Rovinescu for these achievements and his continued support of APEX and the global airline industry.


All Systems Go! The September/October Issue of APEX Experience Takes Off

Get ready for APEX EXPO with the September/October issue of APEX Experience magazine, which ventures into different corners of the industry to uncover developments that are underway. Read about aircraft interior add-ons that play to the five senses, an age-old libation that’s causing a buzz in flight, the evolving role of the content service provider and, as we prepare for September’s big event, Boston’s booming tech scene and connection to aviation history. This issue also includes the third edition of Higher Hospitality, which features amenity kit trends, food-labeling regulations and more.  


> Quote of the Day


"Cinema is universal, beyond flags and borders and passports."

Alejandro Gonzalez Inarritu


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


Connect with APEX


You have received this email because you are subscribed to this newsletter from

Change email frequency | Unsubscribe

Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2019. All rights reserved.