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September 7, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


VIDEO: JetBlue Hints at Transatlantic Business-Class Flights

JetBlue could radically lower the price of transatlantic business-class travel, according to CEO Robin Hayes. In an interview with APEX Media director Maryann Simson, Hayes explained why he thinks his airline could provide an economical alternative for premium passengers flying transcontinental routes. "An area that's of interest to us in Europe. We look at some of the premium fares across the Atlantic and the one word for them is obscene," Hayes said. "We see that as a great opportunity to come in and offer a better product and significantly lower the fare." Martin St. George, JetBlue's vice-president for Commercial and Planning, said Wednesday that its transatlantic service would likely operate between Boston and London.

APEX Media | Related Love at First Sight: JetBlue and Airbus Engaged for Launch of A320 Airspace Cabin – APEX Media



American Airlines Adds Free Live TV on Domestic Flights

American Airlines has started offering free live TV streaming on more than 100 aircraft in its domestic fleet equipped with Gogo 2Ku. Passengers have a choice of 12 channels – including Bravo, CBS, CNBC, CNN, Disney, ESPN, Fox, NBC, NFL Network, Telemundo, TNT and USA – to watch on their mobile devices or laptops. American has plans to expand the live TV service to 700 aircraft, including those equipped with Viasat connectivity, by the end of 2019 as it continues to upgrade its in-flight Wi-Fi options.

USA Today | Related American Airlines Tunes-In to Passenger Passions With Live Streaming of Made In America Music Festival – APEX Media



VIDEO: Why Canada Offers a Similar Market Opportunity as Asia for ULCCs

Canada’s first ultra-low-cost carrier, Swoop, took to the skies on June 20, with an inaugural flight bound for Abbotsford International Airport, departing from its base in Hamilton, Ontario (near Toronto). Stephen Greenway, president of Swoop, explained why he thinks Canada is similar to Asia in terms of the market opportunity for an ultra low-cost-carrier at Aviation Festival London 2018.

APEX Media | Related Selling Points: How Predictive Analytics Can Drive Ancillary Revenue – APEX Media



BA CEO Apologizes to Customers After Data Breach

British Airways CEO Álex Cruz apologized today after it was revealed that 380,000 payment cards have been compromised following a breach of the airline’s data systems. The airline said the personal and financial details of customers who had made bookings between August 21 and September 5 were compromised, but that no passport or travel details have been stolen. Cruz told the BBC Radio 4 Today program that British Airways would compensate those affected. “We will work with any customer affected and we will compensate any financial hardship suffered,” he said.

The Guardian | Related Some Privacy, Please: Securing the Future of Passenger Data – APEX Media



[PHOTOS] Volvo Unveils Self-Driving Concept to Challenge Short-Haul Flights

Volvo has unveiled a self-driving concept car that could one day offer an alternative to regional short-haul air travel. The Swedish manufacturer’s 360c concept does away with the steering wheel to accommodate a coffee table, a card table, a desk and even a first-class airline-style bed. Volvo says the 360c would compete with airlines offering routes of less than 200 miles between destinations, such as New York to Washington, DC; Houston to Dallas; and Los Angeles to San Diego. “Domestic air travel sounds great when you buy your ticket, but it really isn’t. The 360c represents what could be a whole new take on the industry,” said Mårten Levenstam, senior vice-president of Product Strategy and Business Ownership at Volvo Cars.

Business Insider | Related Nothing Ventured, Nothing Gained: Aerospace Heavyweights Make Inroads in Silicon Valley – APEX Media



Augmented Reality Enables KLM Customers to Check Hand Baggage Dimensions

KLM has added an augmented reality (AR) service to its iOS mobile app to give customers an idea of whether their luggage is within the airline’s permitted carry-on dimensions. The technology enables users to superimpose a virtual image of the maximum allowable size of hand luggage over their own item to gauge whether the bag will be accepted upon boarding. However, KLM has included a disclaimer in the app stating that “the AR scanner tries to approach reality as much as possible.”

Business Traveller | Related KLM Integrates Its Service Bot With Google Home – APEX Media



Singapore Airlines Joins Worldwide by easyJet

Singapore Airlines and its low-cost subsidiary Scoot will join easyJet’s “Worldwide by easyJet” booking platform by the end of 2018. The service will enable easyJet customers to book connecting flights with Singapore Airlines through Milan Malpensa Airport and with Scoot through Berlin Tegel Airport, on the condition that there is a minimum transfer time of two and half hours between flights. Worldwide by easyJet member airlines are responsible for customer service when disruptions occur on their flights.

Air Transport World | Related EasyJet in drive to become world's most data driven airline – Advance





Air New Zealand ANZ2 commences its onward journey to LHR after a pit stop at LAX. Captured by @jetlinerimages (via Instagram).

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> Tweet of the Day

The world’s first film made by an airline and an airport is released now! #MatchmadeinHEL @HelsinkiAirport @Finavia

Finnair @Finnair


Association News

Registration for APEX Middle East & Africa 4-5 November is Now Open

Join fellow APEX members in Dubai 4 – 5 November for APEX Middle East & Africa. The event will feature exclusive access to the most influential industry leaders in the region as they examine the future of air travel and infusing luxury into the passenger experience. Enjoy discounted airfares from APEX MEA airline partner Emirates by using promo code EVE6XME for travel between 30 October – 10 November 2018.


Register NOW for APEX EXPO In Boston, 24 – 27 September

You don’t want to miss the opportunity to interact with more than 5,000 airline industry leaders, decision makers, as well as 300 + exhibitors at APEX EXPO. Register now for APEX EXPO in Boston 24-27 September and learn more about the future of the passenger experience.


> Quote of the Day


"I may not have gone where I intended to go, but I think I have ended up where I intended to be."

Douglas Adams


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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