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September 14, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


IdeaNova to Demo Virtual Reality In-flight Entertainment Product at APEX EXPO

In its second new product announcement in as many weeks, IdeaNova has launched INPLAY VR, a new extension of the company’s INPLAY line of in-flight entertainment products. Following IdeaNova’s platform-agnostic technology strategy, INPLAY VR has been designed to work with any virtual reality (VR) headset currently on the market. The new VR player will be demonstrated in IdeaNova’s booth #704 at APEX EXPO, from September 24–27 in Boston.

APEX Media | Related IdeaNova Launches Inplay Live In-Flight Entertainment – APEX Media



Airbus Appoints Christian Scherer as Its New COO

Airbus has appointed former ATR CEO Christian Scherer as its new chief commercial officer effective immediately. Scherer had been at the helm of ATR since October 2016, and will now report directly to Airbus CEO Tom Enders. Scherer began his career at Airbus in 1984 and served in a variety of roles, including as head of Contracts, Leasing Markets as well as deputy head of Sales and head of Strategy and Future Programs. “Over his various assignments, I greatly valued [Scherer’s] international mindset, his strategic vision and tremendous commercial expertise,” Enders said.

Airways Magazine | Related Christian Scherer departs ATR following appointment as Airbus CCO – Arabian Aerospace



ANA Plans to Develop Jet Lag-Busting App

All Nippon Airways (ANA) plans to develop a mobile app to combat jet lag as part of its ANA Travel Wellness program. While ANA hasn’t revealed details of the app’s functionality, it did confirm it will be developing the platform in partnership with Neurospace, a startup that creates measures to “advance the quality of sleep.” Employees and passengers on international flights will test the platform ahead of its planned launch date of April 2019.

Business Traveller | Related ANA Will Serve Space Food on Tokyo-Houston Flights – APEX Media



VIDEO: Routehappy Rich Content Solutions Now Includes ATPCO Pricing Data

During an interview at Aviation Festival in London last week, Routehappy’s CEO Robert Albert joked that before even his company was acquired by ATPCO, it was known as “the ATPCO of rich content.” Albert explained why he believes the combination of ATPCO’s pricing data and Routehappy’s rich content is “a fantastic outcome for the entire industry,” highlighting that the organization is now rolling out Routehappy Rich Content Solutions. The enterprise software platform, he said, is increasingly sophisticated and will allow airlines to create, store and manage all their rich content in one place.

APEX Media | Related VIDEO: Is Bluetooth/LEO Connectivity Coming to Commercial Aviation? – APEX Media



[PHOTOS] Boeing 777-9X Testbed Rolls Out From the Assembly Line

Boeing unveiled its first fully assembled, non-flying 777-9X, which it will use for testing to verify the design’s strength. The aircraft, which is longer than the 777-300ER and Airbus A380, rolled off the assembly line with its all-new wingtips folded, and without a tail and engines. The aircraft will undergo one year of static testing on the ground, before being tested in the skies. The 777-300ER is scheduled to debut in 2020 and will seat between 350 and 425 passengers, with an expected range of 8,699 miles.

CNN | Related Boeing’s Everett factory complex is the biggest building in the world – The West Australian



McLaren F1 Designer Develops Manufacturing Technique That Could Apply to Aircraft Seating

Gordon Murray, the designer behind the McLaren Formula 1, the world’s fastest production car in the 1990s, has devised a manufacturing technique that he believes could be applied to aircraft seating. His studio, Gordon Murray Design, conceived of the iStream Superlight, which stands for “stabilized tube-reinforced exoframe advanced manufacturing,” to enable modular designs to be manufactured without a significant capital investment. The initial recycled carbon-fiber composite design is aimed at saving weight in passenger cars, but Murray says the seat has the potential to benefit other passenger transportation sectors, including aerospace.

Aircraft Interiors International | Related McLaren F1 designer releases plans for mid-engined sports car – Driver



Nigeria’s Air Peace Orders 10 Boeing 737 MAX Aircraft

Air Peace has placed an order for 10 Boeing 737 MAX 8s, worth $1.17 billion at list prices. The Nigerian carrier currently operates a fleet of 13 Boeing 737s and two Embraer ERJ-145s, which serve destinations across Central and West Africa. The airline also recently took delivery of two former Emirates Boeing 777s, which it plans to use to launch long-haul operations within the next few months. “The fuel efficiency and superior operating economics of the 737 MAX will ensure that the aircraft will play a major role in growing our business in the years to come,” said Allen Onyema, chairman and CEO of Air Peace.

Market Watch | Related Air Nigeria announced as national carrier – The Guardian





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> Tweet of the Day

At Spirit, our greatness starts at the top! Congrats to our CEO, Bob Fornaro for being chosen as an @theAPEXassoc keynote speaker! See for yourself September 24th-27th. #APEXEXPO #MoreGo #SpiritAirlines

Spirit Airlines @SpiritAirlines


Association News

Network With Industry Colleagues at the Annual APEX EXPO Networking Event

Experience a historical night in Boston, on Wednesday 26 September at the highly anticipated EXPO Networking Event, sponsored by SmartSky. Attendees will experience Boston’s celebrated past, full of sightings of historical figures, delicious Boston food and ale, and a rockin’ good time! Gain entrance with full registration or a networking event pass.


Enjoy Discounted Air Travel from Emirates for APEX MEA

Join fellow APEX members in Dubai 4 – 5 November for the APEX Middle East & Africa. Thank you to airline partner, Emirates for offering discounted airfares. Use promo code EVE6XME for travel between 30 October – 10 November 2018.


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Do you have news to share in the lead up to APEX EXPO? Send your company's press releases to and we’ll consider covering it in the APEX EXPO Daily Experience, the APEX Daily Experience newsletter, on and in our social channels.


> Quote of the Day


"The secret of business is to know something that nobody else knows."

Aristotle Onassis


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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