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September 19, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


[PHOTOS] Copa Airlines Unveils Boeing 737 MAX 9 With Lie-Flat Seats in Business Class

Copa Airlines has unveiled the business-class cabin on board its first Boeing 737 MAX 9. The narrow-body jet has 166 seats (including the airline’s first lie-flat seats in business class), a new Economy Extra section and overhead bins with 50% more space compared to Copa’s other 737s. The 16 lie-flat seats offer 60 inches of pitch each, 16-inch in-flight entertainment displays, power outlets and USB ports. The new aircraft will debut on Copa’s services to Tampa and Miami on September 20, followed by San Francisco a day later.

FlightGlobal | Related INTERVIEW: Pedro Heilbron, chief executive, Copa Airlines – FlightGlobal



What Can Space Travel Teach Airlines About the Passenger Experience?

SpaceX announced this week that Japanese entrepreneur Yusaku Maezawa has purchased room for himself and 6–8 artists on board SpaceX's Big Falcon Rocket spacecraft. The group will be part of SpaceX’s first private lunar mission, which is expected to take place in 2023. APEX Media spoke with experts working at the seams of space and aviation to find out how plans for space tourism are bringing new ideas into rotation for airlines.

APEX Media | Related Billionaire Yusaku Maezawa Has Bought The First SpaceX Trip Around The Moon In 2023 - And He's Bringing Artists With Him – Forbes



Where Does Netflix Really Fit in the IFE Content Marketplace?

When Spencer Wang, vice-president of Finance and Investor Relations at Netflix, announced a new service called Netflix Inflight 2.0 at APEX EXPO in Long Beach last September, headlines heralding the subscription video on-demand service’s stride into the skies were a flurry. But “OTTs like Netflix use a B2C model, not a B2B one,” says Michael Childers, chair of the APEX Technology Committee, explaining that generally the only kind of inroads and partnerships that OTTs can actually engage in with airlines “have nothing to do with the licensing of content, but only with the support for the delivery of those streams via connectivity.”

APEX Media | Related What Does the Future Look Like for CSPs? – APEX Media



Lufthansa Gets in the Mood for Oktoberfest

Lufthansa will be serving draft beer to celebrate Oktoberfest on select flights throughout the month of October. The beer will be served by flight attendants in traditional costume from an “airworthy” keg with the carbon dioxide pressure regulated by a valve for use at cruising altitude. Male cabin crew will wear short lederhosen, with a dark blue waistcoat, while female cabin crew will wear the Oktoberfest dirndl.

Business Traveller | Related World’s First Perfect Draft Beer Aboard a Plane – KLM



United Unveils a New Boarding System

United Airlines is rolling out a new boarding process using two color-coded lanes that will handle a staggered boarding call across five boarding groups. Under the new process, United will open pre-boarding to top-tier frequent flyers, active military and families with children aged two and younger via lane one. Next to board are first- and business-class passengers, followed by United credit card holders and silver-level frequent flyers. Passengers in the remaining three groups will then use the second lane to board.

USA Today | Related Delta is changing the way you board – Business Insider



Astronics Receives China VSTC for FliteStream In-Flight Connectivity

Astronics Corporation’s wholly owned subsidiary Astronics AeroSat has received a validation of supplemental type certificate (VSTC) from the Civil Aviation Administration of China for its satellite communications in-flight connectivity system. The VSTC covers Astronics AeroSat’s FliteStream F-310 connectivity system, which supports live TV, video streaming, voice-over IP and video conferencing, and its new ARINC 791-style AeroShield radome and adapter plate.

Get Connected | Related Astronics Earns In-Seat Power Orders From Six Major North American Airlines – APEX Media



Albania Launches a Flag Carrier With Help From Turkey

Albania has a new flag carrier, seven years after its previous national airline ceased operations. Air Albania’s fleet currently consists of a single Airbus A319, but the airline has plans to acquire two A320s in the future. Albania’s prime minister, Edi Rama, enlisted help from Turkey to establish Air Albania and praised Recep Tayyip Erdoğan, the country’s president, for his personal assistance. According to Albanian media, Turkish Airlines owns 49% of Air Albania, while 51% is controlled by Albanian interests – 41% through an investment body, MDN Investments, and 10% through Albcontrol, a government-controlled organization.

Air Transport World | Related Air Albania: Europe’s Mysterious New Airline – Airline Geeks





The inspiration of Japan. Captured by @rin_5_ (via Instagram).

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Our Year of Zayed A380 has landed at @VelanaAirport to mark the opening of their new runway. Congratulations Maldives! #EtihadA380

Etihad Airways @EtihadAirways


Association News

Save the Date for APEX TECH in Los Angeles 29-30 January 2019

APEX TECH provides a crucial forum for technical experts to review and discuss ongoing special projects of the APEX Technology Committee setting specifications and standards for the airline industry focused upon applying new technologies to the passenger experience. Attendees at APEX TECH will hear thought-leading presentations from within and outside the airline industry on cutting-edge technologies. Save the date to join us on 29-30 January at the Los Angeles Airport Marriott for APEX TECH.


Register Now for APEX EXPO 2018

Join over 5000 industry leaders and decision-makers at APEX EXPO in Boston 24 – 27 September. Committed to elevating the passenger experience, APEX EXPO is the industry’s largest PaxEx event exclusive to decision makers and experts. Register now for your opportunity to network with APEX members and airlines.


Subscribe to APEX's YouTube Channel to Watch Exclusive APEX EXPO Coverage

During APEX EXPO next week, the APEX Media team will be filming exclusive interviews and new product demos. We’ll publish the videos during the event; subscribe to the APEX Media YouTube channel to watch!


> Quote of the Day


"The future is purchased by the present."

Samuel Johnson


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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