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October 15, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Italian Government Wants a Stake in Alitalia

Italy’s government is planning to relaunch Alitalia with the state taking a 15% share in the struggling airline. The details were revealed ahead of a meeting with Alitalia union leaders and two weeks before an October 31 deadline for binding offers from other companies, a process launched by Italy’s previous government. Economic development minister Luigi Di Maio said the government’s plan to take a stake would not raise objections from European Union regulators.

USA Today | Related Italy works on extending Alitalia loan deadline: source – Reuters



Virgin Australia Embraces Mindfulness

Virgin Australia has added a meditation channel to the entertainment system on board its long-haul fleet. The announcement comes after Richard Branson launched a partnership with Smiling Mind, a nonprofit web and app-based meditation program developed by psychologists and educators. Starting next year, the airline will also implement an option in its booking platform to allow travelers to discreetly identify whether they are anxious flyers. These customers will then be directed to Smiling Mind’s meditation exercises on Virgin Australia’s IFE system.

TVNZ | Related More in-flight entertainment coming to Qantas – Inflight Online



A Fragrant Refresh in KLM’s Washrooms

KLM is adding new toiletries from its Rituals product line to its washrooms, with new scents including Dutch tulips and Japanese yuzu. Products in The Amsterdam Collection were inspired by Dutch and Asian ceramic and textile designs and will be available starting October 28. Economy-class passengers will have access to hand foam, and business-class passengers will also have access to hand and body lotion, hair gel and body mist in the lavatories.

KLM | Related KLM Podcast Explores the Transformative Power of Travel – APEX Media



MAG Partners With Silicon Valley Startup Accelerator

Manchester Airports Group (MAG) has formed a partnership with Plug and Play, a Silicon Valley-based startup accelerator and corporate innovation platform. MAG will join 21 other partners including Changi Airport Group, Pittsburgh International Airport and Gatwick Airport in Plug and Play’s Travel and Hospitality program. “MAG already has a head start on most airports as it relates to digital transformation,” said Amir Amidi, a managing partner at Plug and Play. “Our goal is to be an additional catalyst in MAG’s future innovation roadmap and ultimately enhance the traveler’s journey through their ecosystem.”

Passenger Terminal Today | Related Sky-High Tech: JetBlue Technology Ventures Will Foster Travel Innovation – APEX Media



Moscow Domodedovo and S7 Airlines Deploy SITA Self-Bag Drop

Moscow Domodedovo Airport and S7 Airlines have implemented SITA’s Scan&Fly self-service bag drop technology. The system enables passengers to check in their own bags in under a minute. The bag drop solution has been tested at S7 check-in counters since early September and positive feedback was received from more than 1,000 passengers that have used the service. “This is an important stage in the transformation of the passenger's journey at Domodedovo Airport. We are actively implementing paperless and smart technologies so that passengers can freely manage their time at the airport,” said Igor Borisov, Moscow Domodedovo Airport’s director.

SITA | Related SITA Calls for Secure Biometric Data Sharing Between Stakeholders to Optimize PaxEx – APEX Media



LATAM Revamps Cabin Experience and Focuses on In-Flight Entertainment

In response to LATAM Airlines Group’s Net Promoter Score (NPS), which revealed passengers care most about the cabin experience, the airline will be investing $400 million over the next three years in cabin retrofits for two-thirds of its fleet, announced Claudia Sender, CEO of LATAM Brasil, and vice-president of Customers, LATAM Airlines Group, at APEX EXPO last month. LATAM is also working with content service provider Spafax to buff up its in-flight entertainment offering.

APEX Media | Related LATAM Set to Launch Augmented Reality Tool That Measures Carry-On Luggage – APEX Media



AirBaltic CEO: Airbus A220s Are a “Positive Surprise”

AirBaltic CEO Martin Gauss says the airline’s fleet of Airbus A220-300s have so far delivered better-than-expected fuel savings. The Latvian flag carrier first launched services with the aircraft type, previously known as Bombardier C Series, in December 2016 and has operated enough flights to see results. “We can confirm the fuel burn savings is higher than expected –a positive surprise,” said Gauss, adding that each A220-300 flight is saving 22% in fuel.

Air Transport World | Related VIDEO: airBaltic’s Jouni Oksanen @ Aviation Festival 2018 – APEX Media





Chinese president Xi Jingping arriving on an Air China Boeing 747 into Amsterdam's Schiphol Airport. Captured by @photo.aviation (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

So many amazing Boeing women were recognized & received #WOC18 awards for their accomplishments in #STEM. #inclusionmakesusbetter #STEMisaGirlThing

The Boeing Company @Boeing


Association News

Hear from Influential Executives at APEX Middle East & Africa

Keynote addresses and education sessions will focus on future of air travel with the region's most influential executives leading the conversation. Register now to secure your spots in Dubai at APEX Middle East & Africa 4-5 November.


[VIDEO] In-Depth Interview With Aeromexico CEO Andrés Conesa

Over the last few years, Aeromexico has embarked on a complete digital transformation program with the goal of increasing direct bookings and introducing more targeted marketing with the development of an in-house CRM system. In this interview, Aeromexico CEO Andrés Conesa explains how the recent changes at Aeromexico are improving the passenger experience.


> Quote of the Day


"Change before you have to."

Jack Welch


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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