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October 24, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Inflight Dublin Wireless IFE Launches on Flynas

Inflight Dublin has launched its Everhub wireless in-flight entertainment system on board flynas, as part of a two-year contract with the Saudi carrier. The wireless IFE system is now available across all 30 aircraft in the low-cost carrier’s fleet. Inflight Dublin says each Everhub streaming box can deliver more than 12 hours of video content. “We’re delighted to be extending our wireless footprint into the MEA region. Flynas is one of the leading LCCs in the whole region and it makes us proud to be a part of their long-term passengers’ commitment,” said Inflight Dublin CEO John White.

Inflight Dublin | Related Inflight Dublin and IdeaNova Join Forces, INPLAY Heads to the Cloud – APEX Media



Bombardier Sues Mitsubishi, Alleges Theft of Aircraft Trade Secrets

Bombardier is suing Mitsubishi Aircraft in the US over an alleged trade secret theft. In a 92-page legal complaint filed in a Seattle court on Friday, the Canadian aerospace company contends Mitsubishi specifically recruited its former employees with experience in the aircraft certification process and broke the law when it used confidential documents obtained from these employees to accelerate timelines for its own MRJ regional jet program. A Mitsubishi spokesperson says the allegations are unfounded and the company will prove so in court.

CBC News | Related US says China spy charged with trying to steal aviation secrets – Reuters



Airlines Get Creative to Support Breast Cancer Awareness Month

Qatar Airways, American Airlines, Delta Airlines and Etihad Airways are among the airlines supporting Breast Cancer Awareness Month this October with limited-edition pink amenity kits, creative safety demonstration videos and donation incentives. “It is so inspiring each and every year to witness Delta people and customers unite in their passion for a cure, and work together toward creating a better tomorrow,” Delta’s Senior vice-president of In-Flight Service, Allison Ausband, explained to APEX Media.

APEX Media | Related Delta selling pink lemonade for breast cancer awareness month – Atlanta Journal Constitution



GOL Wants to Entice Higher-Paying Customers by Blocking Off Middle Seats

GOL hopes to get passengers to pay for more expensive fares by blocking off the middle seats on certain routes. For the eight-hour flights between the Brazilian cities of Fortaleza and Brasilia, and Miami and Orlando, on board its Boeing 737 MAX 8 aircraft, GOL will block off middle seats in the premium economy section with a tray table for shared use by travelers, said Richard Lark, the airline’s CFO.

CNBC | Related GOL Partners With Kaelis for New In-Flight Tableware – APEX Media



JetBlue Says More Expensive Fares Due to Higher Fuel Costs

JetBlue Airways confirmed it is raising fares to offset higher fuel costs. During the airline’s third-quarter earnings call on Tuesday, executive vice-president Marty St. George said JetBlue led "several" successful industry fare increases in the July–September quarter and became the first major US carrier to raise baggage fees. JetBlue also said its fuel bill in the quarter was up 37% year over year, to $2.32 per gallon from $1.69.

USA Today | Related VIDEO: JetBlue CEO Robin Hayes @ Aviation Festival 2018 – APEX Media



SAS to Offer Discounted No-Frills Transatlantic Fares for Young Flyers

SAS will begin offering a discounted no-frills fare to young travelers on flights between the US and Norway, Sweden, Denmark and Finland. Starting October 31, the new Youth Go Light Fares will be available to customers between the ages of 12 and 25 who don’t plan on traveling with checked baggage items. SAS will also expand availability of its standard Go Light fares to its one-stop services between US destinations and Finland.

Travel Weekly | Related SAS Launches Viasat Connectivity on Short-Haul Fleet – APEX Media



Alitalia Achieves 41% Conversion Rate Using Microsegmentation

Alitalia is boosting revenue and avoiding fare-based decision-making by microsegmenting its messaging. “Instead of sending out … e-mails promoting flights and destinations with the price as the only driver of decision, we are sending out e-mails to these microsegments,” said Fabio Lazzerini, Alitalia’s chief commercial officer. “Microsegmentation increased conversion by 19% in the first wave … With the last campaign, we had a conversion rate of an additional 22%, so we are at about 41%.”

APEX Media | Related American Airlines Turns To NDC For PaxEx and Branding Returns – APEX Media





Orange sky flight. Captured by @planespotting_jz (via Instagram)

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> Tweet of the Day

At this time, on this day, 15 years ago #Concorde made its final flight into Heathrow. In total, the 'Queen of the Skies' landed at Heathrow 23,000 times during its lifetime. Find out more: #aviation #Concorde15

Heathrow Airport @HeathrowAirport


Association News

Key Topics on Content Management to Be Covered at APEX TECH

Day 1 at APEX TECH in January will cover four key topics surrounding content management: cloud delivery, advertising, MPEG-DASH and emerging codecs. Register now to be a part of the conversation and save $100 with early bird rates.


Send Us Your Press Releases!

Do you have news to share? Send your company's press releases to and we’ll consider covering it in the APEX Daily Experience newsletter, on and on our social channels.



This position with Cathay Pacific Airways Ltd. will be an expert in cabin product design and will be able to work on some of the most exciting projects in the industry. He/she will need to have a natural appreciation and sense of premium quality. Click here for the full job description.
> Customer Experience Manager - Inflight Premium Cabins

In this position with British Airways, you will help develop the future of our aircraft product, ranging from seats and cabin interiors to inflight entertainment systems. You will need to have strong data analysis and presentation skills, a passion for our customer experience and a proven ability to work across and manage multiple stakeholders. Click here for the full job description.
> Aircraft Product Executive


> Quote of the Day


“Luck is what happens when preparation meets opportunity.”



Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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