No Images? Open in Browser

October 25, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Cathay Pacific Data Breach Affects Up to 9.4 Million Customers

Cathay Pacific suffered a major data breach, which may have resulted in the theft of up to 9.4 million customers’ personal details. The Hong Kong-based carrier said data, including passengers' names, dates of birth, telephone numbers, e-mail addresses and passport numbers, were exposed in a hack of its IT systems earlier this year. "We are very sorry for any concern this data security event may cause our passengers," CEO Rupert Hogg said in a statement. The hackers also gained access to 27 credit card numbers, but not the accompanying security codes. The airline said it has “no evidence that any personal data has been misused," adding that "no passwords were compromised.”

CNN | Related Some Privacy, Please: Securing the Future of Passenger Data – APEX Media



“Reversal” of IFE Trends Supports APEX Position on Entertainment

IATA’s latest Global Passenger Survey revealed that a larger share of passengers would rather watch in-flight entertainment (IFE) content on a seatback screen (54%) than on their own device (36%). The figures represent a U-turn on the 2016 response to the same question, wherein 51% of passengers said they preferred watching content on their own devices and just 39% registered a preference for seatback IFE. “The answer for IFE is not one or the other; it’s both,” said Dr. Joe Leader, APEX CEO.

APEX Media | Related Alitalia Achieves 41% Conversion Rate Using Microsegmentation – APEX Media



AirMedia Signs Wi-Fi Agreements With Three Chinese Carriers

AirMedia Group announced that its subsidiary, Beijing Yuehang Tianyi Electronic Information Technology, has signed strategic cooperation agreements with Qingdao Airlines, Chengdu Airlines and Yunnan Hongtu Airlines. The agreements outline plans to cooperate on the deployment of in-flight Wi-Fi and entertainment and the management of air-to-ground satellite communications. “These collaborations with the airlines consolidate our efforts in shaping our strategies to meet the advent of a new era of in-flight connectivity,” said Herman Man Guo, chairman and CEO of AirMedia.

Via Satellite | Related AirMedia to help develop China Eastern Airlines Wi-Fi service – Inflight Online



Donica Installs In-Flight Wi-Fi Across Air Macau Fleet

Donica, in partnership with Chengdu Falcon Aircraft Engineering Service, has installed its W6000 Wi-Fi streaming system on board Air Macau’s fleet. Donica China CEO Justin Min said the W6000 hardware is the “simplest Wi-Fi solution of its kind” on the market. Not only does this design simplify the installation effort, but also greatly reduces the future recurring workload for content update and maintenance,” he said.

Inflight Online | Related Asia-Pacific’s In-Flight Connectivity Landscape – APEX Media



How TAP Portugal Uses Touch’s Data Analytics Tool to Shape IFE Content

Miguel Ferreira, TAP Portugal’s IFE manager, and André Valera, Touch Inflight Solutions’ director of Business Development, spoke to APEX Media about how Touch’s Data Analytics Platform can help airlines optimize content. “[Touch’s Data Analytics Tool] allows us to see that [TAP’s Riding Portugal series] has had tremendous engagement on board with a more than 90% play-through rate,” Ferreira said. “Deep analysis of the data allows you to take better and budget-wise decisions.”

APEX Media | Related How Will Access to Viewership Data Change the Distribution Industry? – APEX Media



Alipay to Land at North American Airports

Alipay has partnered with HMSHost to supply the Chinese mobile payment platform at airports across North America before the end of the year. Once deployed, Chinese travelers visiting the US and Canada will be able to make purchases at HMSHost-operated restaurants in most major airports across both countries. “We are thrilled to partner with HMSHost to provide Chinese consumers with a more familiar way to pay while dining at airports,” said Yulei Wang, general manager, Alipay North America.

Passenger Terminal Today | Related It Pays to Change: Airlines Embrace Electronic Payment Services – APEX Media



Delta Air Lines Commits to Banning Single-Use Plastics on Flights

Delta Air Lines says it will eliminate single-use plastic items such as straws, stir sticks and utensils from its aircraft by 2019. The announcement follows similar moves by United Airlines, American Airlines and Alaska Airlines. Delta will replace stir sticks and straws with compostable alternatives and will also stop wrapping amenities and utensils in plastic.

The Hill | Related Stirred to action: Alaska Airlines to ditch plastic straws in favor of marine-friendly stir sticks – Alaska Airlines





On reflection. Captured by @speedbirdhd (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

We have just delivered @ChinaAirlinesEN' 14th #A350 XWB, an aircraft combining the airline's distinctive plum blossom logo with the iconic A350 XWB carbon livery. See how we made this beautiful aircraft, now ready to connect non-stop Taipei to the world. #LongRangeLeader.

Airbus @Airbus


Association News

Save the Date for 2019 APEX Events

Will you join your fellow APEX members at a 2019 event? Be a part of the conversation that’s continually working to advance the passenger experience. Registration is now open for APEX TECH on 29-30 January in Los Angeles and be sure to save the date for APEX ASIA 12-13 March in Shanghai.


Send Us Your Press Releases!

Do you have news to share? Send your company's press releases to and we’ll consider covering it in the APEX Daily Experience newsletter, on and on our social channels.



This position with Cathay Pacific Airways Ltd. will be an expert in cabin product design and will be able to work on some of the most exciting projects in the industry. He/she will need to have a natural appreciation and sense of premium quality. Click here for the full job description.
> Customer Experience Manager - Inflight Premium Cabins

In this position with British Airways, you will help develop the future of our aircraft product, ranging from seats and cabin interiors to inflight entertainment systems. You will need to have strong data analysis and presentation skills, a passion for our customer experience and a proven ability to work across and manage multiple stakeholders. Click here for the full job description.
> Aircraft Product Executive


> Quote of the Day


“Be less curious about people and more curious about ideas.”

Marie Curie


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


Connect with APEX


You have received this email because you are subscribed to this newsletter from

Change email frequency | Unsubscribe

Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2019. All rights reserved.