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October 29, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Lion Air Plane Crashes With 189 on Board

A Boeing 737 MAX 8 operated by Indonesia’s Lion Air crashed into the Java Sea with 189 people on board. The pilot flying the almost-new aircraft made a request to return to the airport three minutes into the flight, then lost contact 13 minutes after takeoff from Jakarta, at an altitude of about 3,000 feet. The cause of the crash still isn’t clear, but Boeing said in a statement that it’s ready to provide technical assistance to crash investigators. The search and rescue agency said it expects no survivors from the crash.

Bloomberg | Related Lion Air plane crash: Six bodies found in sea off Jakarta, Indonesia – CNN



Star Alliance Trials Inflight VR Entertainment in Two Lounges

For 12 weeks from the end of October 2018 until the end of January 2019, Star Alliance will trial Inflight VR’s virtual reality entertainment solution in its Charles de Gaulle Terminal 1 and Rome Fiumicino airport lounges. “We have experiences which are only 15 minutes, but also 45–50 minute short films as well as games which can last an hour or longer. It’s a good mix that fits to the average stay of lounge visitors, which is close to an hour,” said Raphael Baumann, chief commercial officer, Inflight VR.

APEX Media | Related Small Planet Airlines Offers Virtual Reality IFE With Inflight VR – APEX Media



Hong Kong Airport Opens Off-Site Check-In Facility at Hong Kong-Zhuhai-Macao Bridge

Hong Kong Airport has opened a check-in facility at the Hong Kong-Zhuhai-Macao Bridge (HZMB), a 34-mile bridge–tunnel system that opened on October 24 to allow faster access between either side of the Pearl River Delta. The airport check-in areas are located in the arrival hall of the Hong Kong Boundary Crossing Facilities in Hong Kong and Zhuhai, allowing Cathay Pacific, Cathay Dragon, Hong Kong Airlines and HK Express passengers to drop their bags and continue the journey to the airport luggage-free.

Business Traveller | Related What it feels like to cross the world's longest sea bridge – The Guardian



Cathay Pacific Launches VR Experience of Its Airbus A350 Cabins

Cathay Pacific has launch an interactive virtual reality (VR) experience to showcase its Airbus A350 interior, including its economy-, premium economy and business-class cabins. The Hong Kong carrier partnered with Neutral Digital, which developed a narrative and storyboard that allows users to progress through the cabin by role-playing as crew, or completing a series of challenges in the cockpit as a pilot.

The DesignAir | Related Lounge Upgrades: Can Virtual Reality Reinvent the Pre-Flight Wait? – APEX Media



Norwegian Posts $155-Million Net Profit in Q3

Norwegian posted a net profit of $155 million in the third quarter of 2018, an 18% increase compared to the same period last year. “Despite being at the peak of our growth phase, we have been able to present a profit and decreased unit costs during the second quarter,” said CEO Bjorn Kjos. “I am very pleased to present a solid result this quarter with reduced unit cost despite strong growth.”

Airways Magazine | Related Norwegian Air HoNORs Norway With Fashion Show in Los Angeles – APEX Media



Air Canada to Join Winding Tree’s Blockchain Platform

Air Canada has become the latest airline to participate in Winding Tree’s blockchain-based travel distribution platform currently under development. The Canadian carrier’s director of Global Product Distribution, Keith Wallis, said it will integrate its direct-connect API with Winding Tree’s blockchain platform “giving blockchain-savvy users the ability to access our content directly from the source.” Air Canada joins Air France-KLM, Lufthansa Group and Air New Zealand as Winding Tree airline partners.

Travel Weekly | Related Air France-KLM partners with Winding Tree to strengthen innovation in the travel industry using Blockchain technology – Air France-KLM



Russian LCC Commits to 20 Boeing 737 MAX 8s

Pobeda has signed a commitment with lessors SMBC Aviation Capital and GECAS for 15 and five Boeing 737 MAX 8s, respectively. The SMBC deal includes the option to convert some of the MAX 8s to the higher-density MAX 200 variant. The Russian low-cost carrier said it expects the SMBC aircraft deliveries to begin in November 2019, and GECAS jets to arrive in the first half of 2020.

FlightGlobal | Related Pobeda Airlines to launch St. Petersburg connection from London Stansted – Breaking Travel News





Prague fog. Captured by @centaureax (via Instagram)

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> Quote of the Day


“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.”

Stephen Hawking


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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