No Images? Open in Browser

November 5, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Icelandair Group Acquires WOW Air

Icelandair has agreed to purchase competing low-cost carrier WOW Air, subject to approval by Icelandair Group shareholders, Icelandic competition authorities and a due diligence process. “There are many opportunities for synergies with the two companies, but they will continue to operate under their own brands and operating approvals,” said Bogi Nils Bogason, interim president and CEO of Icelandair Group. Combined, the two airlines make up around 3.8% of the transatlantic market.




Takeaways From APEX Middle East & Africa 2018: Day One

At the 2018 APEX Middle East & Africa event, the region’s leading airlines came together to discuss how the unique situation in the Middle East, and in Dubai in particular, fosters innovation in air travel. Companies represented in the speaker lineup on Sunday, November 4, included flydubai, Emirates, Etihad, Oman Air, Dubai Airports, Hackmasters, flyadeal, Etisalat and Inmarsat.

APEX Media | Related Follow the APEX Middle East and Africa Event Hashtag #APEXMEA – Twitter



Lion Air Crash Update: Damaged Airspeed Indicator on Last Four Flights

According to Indonesia’s National Transportation Safety Committee (KNKT), the Lion Air Boeing 737 MAX aircraft that crashed last week with 189 people on board had a damaged airspeed indicator on its last four flights. The information was found in the aircraft’s flight data recorder, but it is unclear whether the problem was a mechanical or maintenance issue. “We don’t know yet where the problem lies … We are trying to find out: what was the damage and how it was fixed,” said Nurcahyo Utomo, the KNKT sub-committee head for air accidents.

Reuters | Related Investigators Download 69 Hours of Data From Crashed Lion Air Jet – The Wall Street Journal



Testing, Testing: New Tech That Can Screen Travelers Standing 25 Feet Away

The Transportation Security Administration (TSA) has given the all-clear to test “passive terahertz” technology designed to screen multiple airport visitors at the same time from a distance of up to 25 feet away. The TSA has already purchased several screening devices from UK-based Thruvision to conduct initial tests at its Arlington, Virginia, facility. If the devices pass the tests, they may be introduced at US airports on a trial basis, said Kevin Gramer, vice-president of Thruvision Americas.

Los Angeles Times | Related TSA Awards concept of operations development contract to Thruvision – Travel Daily News



Etihad to Increase Extra-Legroom Seating

In response to the demand for seats with extra legroom, Etihad has announced that it will retrofit its long-haul fleet with what it is calling “Economy Space” seats, pitched at up to 36 inches. Configuration updates will begin with 10 Airbus A380 aircraft, which will increase the number of extra-legroom economy seats on this aircraft type from 20 to 80 by the end of 2018. Etihad will continue the program by adding extra-legroom economy seats to 12 of its Boeing 777s and 21 of its Boeing 787 Dreamliners by the end of 2019.

Business Traveller | Related Etihad Airways launches new Economy Space – Etihad Airways



Emirates’ First Class Suite to Debut on Vienna Route

Emirates’ First Class suite will debut on board a Boeing 777-300ER flying from Dubai to Vienna on December 1. Inspired by Mercedes-Benz, the fully enclosed suites feature floor-to-ceiling sliding doors, and up to 40 square feet of personal space. The First Class suite, which will be set up in a 1-1-1 configuration, will also be available on the same route via the airline’s Airbus A380.

Arabian Aerospace | Related No First Class for British Airways’ Airbus A350-1000 Jets – Australian Business Traveller



Ridley Scott Directs Turkish Airlines Short

To celebrate its 85th anniversary, Turkish Airlines has produced a short film promoting Istanbul and the airline’s new hub at Istanbul Airport. The six-minute video, directed by Ridley Scott (of Blade Runner, Alien and Gladiator), was shot over four days and features actors Sylvia Hoeks and Aure Atika. The film will be released in four different versions across various social media platforms.

FTN News | Related Turkish Airlines Moves to New Home at Istanbul Airport – GTP





An Air Baltic jet departing Vienna. Captured by rhplanespotting (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

An #AvGeek dream come true - I'm about to take off from Dubai to Kuwait on @flydubai's new @Boeing 737 MAX to see what the interior is like! And yes, it IS a narrowbody with lie-flat seats! 😍 Do you think 1hr45 is long enough to try it?! #PaxEx @theAPEXassoc

Stephanie Taylor@sgracetaylor


Association News

Save the Date for 2019 APEX Events 

Be a part of the conversation that’s continually working to advance the passenger experience. Registration is now open for APEX TECH on 29-30 January in Los Angeles and be sure to save the date for APEX ASIA 12-13 March in Shanghai. Click here for a list of the 2019 events.


Send Us Your Press Releases!

Do you have news to share? Send your company's press releases to and we’ll consider covering it in the APEX Daily Experience newsletter, on and on our social channels.



In this position with British Airways, you will help develop the future of our aircraft product, ranging from seats and cabin interiors to inflight entertainment systems. You will need to have strong data analysis and presentation skills, a passion for our customer experience and a proven ability to work across and manage multiple stakeholders. Click here for the full job description.
> Aircraft Product Executive


> Quote of the Day


“We have to embrace new means of collaboration. Business models should meet the needs of customers, and initiatives should focus on trendsetting innovation."

Lukas Bucher, head of Connectivity Programs, Lufthansa Technik


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


Connect with APEX


You have received this email because you are subscribed to this newsletter from

Change email frequency | Unsubscribe

Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2019. All rights reserved.