No Images? Open in Browser

November 15, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


BA Trials PressReader’s Digital Titles in Lounges and in Flight

British Airways has partnered with PressReader to launch a trial giving customers access to more than 7,000 digital magazines and newspapers on board and in airport lounges. The trial will run into the new year, offering publications in 63 languages for free to BA passengers in 156 countries. Customers can access the digital versions of the magazines and newspapers using the PressReader smartphone app. “In the digital age, customers consume news and entertainment in a variety of different ways, so we hope this trial will help us to further understand our customers’ needs,” said Carolina Martinoli, British Airways’ director of Brand and Customer Experience.

Business Traveller | Related SWISS Delivers Digital Press to Lounges at Geneva and Zurich Airports – APEX Media



digEcor Forms Retrofit Partnership with JADE Ahead of Rockwell IFE Acquisition

digEcor has entered a partnership with Jamco Aero Design and Engineering (JADE) that will see JADE carry out retrofit programs involving digEcor’s cabin technology products in the Asia Pacific region. The partnership will likely be extended to new products once digEcor completes its acquisition of Rockwell Collins’ IFE solutions. Rockwell confirmed the news of the acquisition in a formal statement and digEcor hopes the deal will be finalized by the end of this year.

APEX Media | Related VIDEO: digEcor’s USB Power Selected by Three Seating Suppliers – APEX Media



Air Transat Improves PaxEx Offer for Kids

Air Transat has revamped its Air Transat Kids Club with the addition of new meals and a new Kids Club livery on one of its aircraft. Passengers aged between two and 11 on transatlantic flights will be served new meals including mac and cheese with apple sauce, cookies and juice, free of charge, if they order at least 72 hours before departure. The new livery has been painted on one of Air Transat’s Airbus A321s and features a smiley face and googly eyes on the front of the fuselage.

PAX International | Related Destination Weddings: Airlines Step in To Facilitate the Journey to the Aisle – APEX Media



China Southern Announces It Will Quit SkyTeam

China Southern Airlines confirmed today it will be quitting the SkyTeam airline alliance as of January 1, 2019. The move opens the possibility for China Southern to become a member of the oneworld alliance alongside American Airlines Group, which spent $200 million to acquire a minority stake in the carrier last year. Oneworld said in a statement that its members will be assessing what the implications may be for the alliance, given China Southern's announcement.

Inflight Online | Related SkyTeam and Star Alliance Reveal Digital Technology Initiatives – APEX Media



Singapore Airlines Finds Premium-Economy Tickets on US-Bound Flights Are a Tougher Sell

Singapore Airlines (SIA) is finding that premium-economy tickets on nonstop flights to the US are a tougher sell than business-class fares. SIA’s executive vice-president of Commercial, Mak Swee Wah, said some markets were not “entirely familiar” with its premium-economy product. “We need to continue to stimulate and encourage the market to consider this product, initially with very attractive pricing,” he said. “I think people will see that even at prices which we offer, it is a good product to purchase because it is a very long flight.”  

Reuters | Related Singapore Airlines and Canyon Ranch Promote Wellness on Ultra-Long-Haul Flights – APEX Media



Saudia Launches Taqnia’s UON In-Flight Connectivity

Saudi Arabian Airlines has launched Taqnia Space’s UON dual Ku/Ka-band in-flight connectivity solution on flights between Riyadh and Geneva. UON was developed in collaboration with Eutelsat, Jamco, iDirect, Axinom and SITONAIR to give passengers access to the Internet, live TV streaming and telephone services using their own mobile devices. Taqnia’s CEO, Abdullah Al-Osaimi, said the system’s launch means “airlines around the world will be able to offer their passengers high-throughput connectivity services that are currently provided in a limited scale by few airlines in North America.”

Get Connected | Related Taqnia Space Debuts UON, Announces Saudia as Launch Customer – APEX Media



ANA Highlights Cuisine From Japan’s Chugoku and Shikoku Regions

All Nippon Airways has launched a new in-flight menu to celebrate the cuisine from the Chugoku and Shikoku regions. ANA will also offer a selection of sakes from the regions inside its lounges at Tokyo’s Narita and Haneda airports, and Osaka’s Kansai International Airport. “By highlighting the culture and dishes from Chugoku [and] Shikoku over the coming six months, we aim to bring the joys of Japanese cuisine to new audiences while also helping the region recover from its recent typhoon,” said Seiichi Takahashi, ANA’s senior vice-president.

PAX International | Related ANA Will Serve Space Food on Tokyo-Houston Flights – APEX Media





Air France’s latest Dreamliner on its delivery flight. Captured by @french_spotter (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

In the latest episode of our digital transformation #podcast, we discuss choosing an in-flight Wi-Fi partner: are airlines making short-term decisions that could have unforeseen medium & long-term implications? Listen now: #paxex #inflightwifi #avgeek

Viasat Inc. @ViasatInc


Association News

Renew Your 2019 APEX Membership TODAY!

APEX offers a wide array of benefits that enable companies and passenger experience professionals to make informed decisions and stay up-to-date of current trends and technological developments in the industry. Renew your APEX membership today for continued access to exclusive benefits.


Check Out Our Videos, Podcast and Social Media Posts

Did you know that APEX Media delivers the latest and most important PaxEx news across multiple channels? Make sure to check out our 30-minute podcast, recorded during APEX EXPO in Boston, and follow us on social media. We've also produced more than one hundred videos on our YouTube channel, including interviews with airline CEOs and leading industry voices.


> Quote of the Day


“Reading is important – read between the lines. Don’t swallow everything.”

Gwendolyn Brooks


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


Connect with APEX


You have received this email because you are subscribed to this newsletter from

Change email frequency | Unsubscribe

Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2019. All rights reserved.