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November 28, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


British Airways CEO Says New First-Class Suites Will Launch Next Year

British Airways will unveil new first-class suites that will debut on its Boeing 777-300ER fleet by the end of next year, according to the airline’s CEO Alex Cruz. In an interview with travel blog Turning Left for Less, Cruz said the new first-class seats will be based on its current Boeing 787 product, with additional enhancements.

Australian Business Traveller | Related BA confirms new Club World business class seat launching July 2019 – Australian Business Traveller



Aviation Industry Offers a Mixed Response to UK PM’s Brexit Declaration

The aviation industry has offered a mixed response to British prime minister Theresa May’s proposed Brexit deal. Airbus has offered cautious support, warning that the alternative of a “cliff-edge” no-deal would be much worse for the UK. However, IATA expressed concern about the declaration’s dearth of specifics regarding the aviation industry.

APEX Media | Related Brexit Britain close to agreeing open skies deal with US – Financial Times



New Consortium to Create Technical Composites From Bamboo

A consortium of eight companies is developing a bamboo long-fiber-reinforced, bio-based Matrix Composite (BAMCO) to offer an environmentally beneficial alternative to polymer composites. While some solutions use flax or hemp fibers, bamboo is preferable due to its rapid growth, efficient water-and-soil usage and lack of need for fertilizers or pesticides. The consortium is aiming to produce the first prototype by 2021, which could eventually be used for cover panels, fuselage cladding panels and galleys on aircraft.

Aircraft Interiors International | Related Bamboo Shows Itself to be a Promising 3-D Printing Material –



EasyJet Announces Loyalty Program Expansion Plans

EasyJet is planning to extend its existing loyalty programs with a new points-earning and redemption offering launching in the UK in 2019 and expanding to Europe in 2020. It is not yet clear how this will be integrated with easyJet’s existing schemes – the paid-for easyJet Plus membership and invitation-only Flight Club program for its most frequent flyers – but the airline has said members will earn points for all easyJet purchases and there will be points-earning partnerships with other brands and the option of redeeming points in conjunction with cash.

Business Traveller | Related Financial Results – EasyJet



WOW air Downsizes Fleet After Weak Financial Performance

WOW air has reduced its fleet by four aircraft amid forecasts of weak financial performance for the last quarter of 2018. The low-cost carrier said the downsizing was “part of necessary restructuring of the airline and to ensure maximum utility of its remaining fleet.” It said the restructuring won’t impact its plan to launch scheduled flights between Iceland and India starting next month. WOW air also said bad publicity about the company’s financial health had a more negative impact on its sales and credit position than anticipated.

APEX Media | Related Icelandair Takeover Of WOW Air Possibly In Jeopardy – The Reykjavik Grapevine



Ctrip- and Tencent-Backed OTA Launches IPO on Hong Kong Stock Exchange

Chinese online travel agency (OTA) Tongcheng-eLong has launched an initial public offering on the Hong Kong stock exchange, raising $160 million in net proceeds. Tongcheng-eLong has a 10% market share in China and is 25% owned by technology giant Tencent and 23% by Chinese travel website Ctrip. “The biggest purpose for us to list is to increase our brand awareness, as we are in the consumer industry,” said Jiazhu Wu, the company’s chief strategy officer.

South China Morning Post | Related Takeaways From APEX Asia: Day Two – APEX Media



Toying With Tie-Ins: The Entertainment Value of In-Flight Amenity Kits for Kids

Millimages is in “advanced negotiations with several airlines” regarding the development of kids packs based on its animated series Molang, according to Lise Cosentino, international sales manager for the Paris-based studio. While Buzz Products has made several blockbuster kids kits for airlines, including Disney Tsum Tsum kits for Saudi Arabian Airlines and Star Wars packs for Singapore Airlines, Miranda Hill, the company’s kids expert, said, “Currently, more of our airline partners are choosing to utilize custom-designed characters building on their own brands.”.

APEX Media | Related Air France introduces penguin-themed infant kit – PAX International





The climb out of Boston. Captured by @avion_geek_ (via Instagram)

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> Tweet of the Day

A celebration for 35 years of being on the New York Stock Exchange? We were there with bells on! #NYSE #ClosingBell

Alaska Airlines @AlaskaAir


Association News

Save the Date for 2019 APEX Events

Be a part of the conversation that’s continually working to advance the passenger experience. Registration is now open for APEX TECH on 29-30 January in Los Angeles and be sure to save the date for APEX ASIA 12-13 March in Shanghai and APEX MultiMedia Market in Dublin 15-17 April.


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> Quote of the Day


“I am not sure that I exist, actually. I am all the writers that I have read, all the people that I have met, all the women that I have loved; all the cities I have visited.”

Jorge Luis Borges


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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