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December 7, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Global Eagle Announces Programmatic Advertising Agreement With Inadvia

Global Eagle announced it will collaborate with digital advertising technology firm Inadvia through an agreement that it says will boost airline advertising revenue and reach media budgets “previously not accessible for in-flight advertising.” Global Eagle said Inadvia’s programmatic technology, which automates digital advertising sales efforts, will help the company better serve its airline customers and advertisers that want to reach passengers. “Our collaboration with Inadvia is instrumental in helping us monetize advertising more intelligently and solve key technical hurdles for our airline customers,” said Alexis Steinman, Global Eagle’s senior vice-president of Aviation.

APEX Media | Related Inadvia Brings Programmatic Advertising to Lufthansa Systems’ BoardConnect – APEX Media



The Routehappy Amenities Hub Increases Rich Content Customization

Since the unveiling of Routehappy Rich Content Solutions for Airlines, Routehappy by ATPCO has been adding new features to its Amenities Hub so that carriers can further customize their rich content offerings. “We obviously track eight amenities, but it's up to each distributor and airline how many they want to show on their channel and exactly where in the booking flow they want to highlight them,” explained Jason Rabinowitz, Routehappy by ATPCO’s director of Airline Research.

APEX Media | Related Routehappy by ATPCO Announces Three Rich Content Hubs to Facilitate Airline Merchandising – APEX Media



Could Checkout-Free Amazon Stores be Coming to an Airport Near You?

Amazon is planning to introduce its checkout-free store format to airports with the aim of appealing to hungry, time-pressed travelers. The e-commerce giant has been expanding into brick-and-mortar retail with its Amazon Go stores, where customers scan their smartphones at a turnstile to enter, and then cameras identify what they take from the shelves. They then simply leave, and Amazon automatically bills customers’ credit cards on file. According to Reuters, Amazon is studying how to get the checkout-free stores into airports and has been in discussions with US airports, including Los Angeles International, San Jose International and Dallas/Fort Worth International.

Reuters | Related Selling Points: How Predictive Analytics Can Drive Ancillary Revenue – APEX Media



UK Tribunal Rules in Favor of Ofcom’s EAN Decision After Viasat Challenge

The UK’s Competition Appeal Tribunal has ruled in favor of the country’s communications regulator Ofcom following a legal challenge by Viasat. The judgment relates to Ofcom’s January 2018 decision to authorize Inmarsat’s complementary ground component (CGC), which forms part of the European Aviation Network (EAN). Viasat alleged that Inmarsat was in breach of its Ofcom license by using its S-band frequencies to form part of the EAN. “Today’s judgment clearly highlights the diligent work undertaken by Ofcom in the process by which they awarded the CGC authorization to Inmarsat,” said Rupert Pearce, CEO of Inmarsat.

Get Connected | Related VIDEO: How Inmarsat’s EAN Will Deliver Super-Fast Connectivity Over Europe – APEX Media



Your Next Laptop Case Could Be Made From Recycled Dreamliner Carbon Fiber

Boeing has announced a partnership with ELG Carbon Fibre to recycle aerospace-grade composite materials to be used by other companies to make products such as laptop cases and cart parts. The agreement is the first of its kind in the aerospace industry and covers excess carbon fiber used to build the 787 Dreamliner and 777X from 11 Boeing aircraft manufacturing sites; solid waste will decrease by more than one million pounds a year.

Boeing | Related Talking Trash: Airlines Throw Away Old Habits and Opt for Waste-Management Plans – APEX Media



SkyLights Introduces Fear-of-Flying Wellness Program

SkyLights has partnered with Mataki Group to introduce fear-of-flying relaxation videos to its Allosky VR in-flight entertainment catalog. The videos are presented by Mathieu Leroy – an Air France pilot, flight-phobia expert and founder of Mataki Group – and walk passengers nervous about flying through a program designed to calm their anxieties. “Leveraging the immersive capacity of the Allosky headset to help passengers escape the cabin and relieve their flight phobia makes all the sense in the world,” said David Dicko, SkyLights’ CEO. “Mataki Group’s content will improve the flying experience for so many people.”

SkyLights | Related SkyLights Merges with Allomind to Further Advance Cinematic VR – APEX Media



UK Plans to Introduce a Passenger Charter

The UK government announced plans to introduce a passenger charter as part of its aviation strategy, with measures to support passengers with reduced mobility and hidden disabilities. If adopted, the charter would remove the £2,000 limit on payouts for damaged wheelchairs, and would ensure that cabin crews and baggage handlers undergo improved accessibility training. “My aspiration is to have people flying in their own wheelchairs to a destination within two years, and it looks as if the UK could lead the way in making this happen,” said Chris Wood, founder of campaign group Flying Disabled.

BBC News | Related The Accessibility Factor: Air Travel From a Wheelchair User’s Perspective – APEX Media





The Airbus A220 wrapped in Delta livery. Captured by @hsvflyer (via Instagram)

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> Quote of the Day


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Jerry Crawford


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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