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December 14, 2018



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


WOW air Cuts Jobs and Will Reduce Fleet by Nearly Half

WOW air has cut 111 jobs and will drastically scale back its operations, including reducing its fleet from 20 to 11 aircraft. The Icelandic low-cost carrier said it will return all four of its wide-body Airbus A330s, which are used on some transatlantic routes and on its newly launched service to India. It will also sell four A321s for $10 million in an effort to raise cash. The downsizing means some passengers with WOW air tickets for travel next year won’t be making the trip, but the airline did not say which routes would be cut.

USA Today | Related Indigo Partners Opens The Sky For A Virtual WOW Air – Forbes



Virgin Galactic Reaches Space

Virgin Galactic’s SpaceShipTwo spacecraft successfully traveled more than 50 miles above the Mojave Desert in California on Thursday morning, bringing the company one step closer to making commercial spaceflight a reality. The SpaceShipTwo craft, named VSS Unity, reached speeds of up to 2,200 miles per hour, about 2.9 times the speed of sound, to reach an altitude of 51.4 miles above the earth’s surface, surpassing the FAA’s definition of where space begins. “Today, as I stood among a truly remarkable group of people with our eyes on the stars, we saw our biggest dream and our toughest challenge to date fulfilled,” said Richard Branson, Virgin Galactic’s founder.

The New York Times | Related APEX in Profile: Richard Branson – APEX Media



Entertain Yours-Elf: BA Spreads Festive Cheer With Holiday IFE Channel

British Airways has added a selection of holiday content to its in-flight entertainment (IFE) system. The Festive Cheer category features TV episodes, audiobooks, music and films, including the two most popular Christmas titles available on the airline’s IFE last year: The Holiday and Elf. “Alongside popular film favorites, we’ve also got hilarious comedy, interesting documentaries and rousing carols,” said Carolina Martinoli, British Airways' director of Brand and Customer Experience.

Inflight Online | Related Airlines Get Festive With Innovative Holiday Marketing Campaigns – APEX Media



KLM Opens Crown Lounge at Schiphol

KLM has unveiled its new Crown Lounge at Amsterdam Schiphol Airport. Located between the airport’s E and F piers, the new facility is aimed at KLM’s premium long-haul travelers on non-Schengen flights and will double in size by next summer when it fully opens. “KLM aims to offer the most attractive lounge in the world; a destination in itself,” said Boet Kreiken, KLM’s executive vice-president, Customer Experience. “The new lounge concept ties in seamlessly with KLM’s strategy which is to provide the ultimate hospitality experience, innovation and perfect customer service.”

Business Traveller | Related KLM Puts Secure Wi-Fi in People’s Pockets With We.Stream – APEX Media



Seat-Side Views: Renacen’s 3DSeatMapVR Elevates Flight Booking

Renacen’s 3DSeatMapVR solution integrates a visualization engine into an airline’s website so that customers can scope out a 360-degree, 3-D view of their selected seat before booking. Emirates was the first airline to sign on, launching a 3-D model of its three-class-configured Airbus A380 in May. “Hardly anyone plans to book a hotel room without first knowing what it’s like,” said Diego de Alcalá Cachero Rodríguez, CEO of Renacen. “But airlines … are not using the full potential of technology to showcase their products.”

APEX Media | Related FlightPath3D Secures 50 Airline Customers in Five Years – APEX Media



Republic Engineers Will Buy Aerkomm IFEC Shipsets

Republic Engineers Maldives, a Singapore-based contracting company with close relationships to Asian airlines based in Singapore, has signed a purchase agreement with Aerkomm subsidiary Aircom Telecom. Under the terms of the deal, Republic Engineers will buy a minimum of 10 shipsets of the AERKOMM K++ in-flight entertainment and connectivity (IFEC) system with an option to purchase an additional 30 shipsets. “Republic Engineers’ commitment marks our first commercial sale of the AERKOMM K++ system … we are confident that other sales will follow,” said Jeffrey Wun, CEO of Aerkomm.

Inflight Online | Related Airbus and Aircom firm up agreement for IFEC solution – Inflight Online



Got Game: Ryanair to Sell Tickets to Euro Sporting Events

Ryanair has started selling tickets for Spanish and French soccer league games on its website through a partnership with Coras. The low-cost carrier’s Ryanair Tickets service allows fans to buy tickets for Spanish La Liga games featuring, Atlético Madrid, Espanyol and Málaga, as well as Toulouse FC in France’s Ligue 1. “Travel plans increasingly start with the purchase of an event ticket,” said Mark McLaughlin, CEO of Coras. “Ryanair Tickets offers customers a more convenient and personalized experience to purchase the best event tickets across Europe.”

Breaking Travel News | Related Air Travel Industry Taps Into Micro-Moments for New Ancillary Revenue Opportunities – APEX Media





The "All Blacks" NZ 772 touching down at YVR. Captured by @onemoreweektogo  (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

Last week, we asked for your favorite songs for this festive time of year. Your suggestions are so great, we decided to compile a playlist - thank you! Feel free to pour yourself some mulled wine or cocoa and hang out under the mistletoe while you listen.

Icelandair @Icelandair


Association News

Plan Your 2019-20 Content at APEX MMM in Dublin!

APEX MultiMedia Market is the airline industry’s premier content conference that continually brings together airlines, CSPs and diversified distributors offering a range of new and acclaimed TV, MOVIE, GUI, GAME, APP and AUDIO content options. As an exclusive, community driven marketplace, the event will attract over 200 global industry professionals. Join us in Dublin, 15-17 April for the industry’s most comprehensive, in-flight content conference for connecting buyers and sellers!


Do You Have News to Share?

Don't have a press release for your latest announcement? You can reach out to APEX Media via and we'll consider covering your latest news or stories in the APEX Daily Experience newsletter, on and on our social channels.


A Year in Photos: APEX Events 2018

It’s already nearing the end of 2018, so here’s a look back at the past twelve months of APEX events, including January’s APEX TECH conference, APEX Asia, the APEX MultiMedia Market, June’s APEX TECH conference, APEX EXPO, and APEX Middle East and Africa. A big thank you to all of our members for making them so successful!


> Quote of the Day


“One cannot think well, love well, sleep well, if one has not dined well.”

Virginia Woolfe


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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