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January 9, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Boeing Unveils Concept Plane Designed to Reduce Fuel Use

Boeing has unveiled a concept plane with ultra-thin, elongated wings that measure 170 feet across. The Transonic Truss-Braced Wing aircraft, designed to reduce fuel consumption, features wings that sit on top of the fuselage and are braced by trusses. Boeing says the airplane will fly at speeds of Mach .8, or about 6,00 miles per hour, on par with current commercial aircraft. The airplane has been in development for nearly a decade in collaboration with NASA and is part of the space agency’s Subsonic Ultra Green Aircraft Research (SUGAR) program.

Reuters | Related Japan Airlines to Fuel Flights With Sustainable Aviation Fuel – Biomass Magazine



Flying United? Google Assistant Can Check In Travelers

Google has announced that thanks to its virtual assistant, travelers will soon be able to check in to their flights and retrieve their boarding passes just by saying, “Hey Google, check in to my flight.” The service, which will be available on Android and iOS devices, will launch on United Airlines domestic flights, with plans for a broader rollout yet to be disclosed. The news, along with a number of other updates to Google Assistant, was revealed yesterday, during the Consumer Electronics Show.

Business Insider | Related KLM Integrates Its Service Bot With Google Home – APEX Media



APEX at CES: ThirdEye Gen Says Its X2 Smart Glasses Will Bring IFE to the "Next Level"

ThirdEye Gen unveiled its mixed reality X2 Smart Glasses on day one of CES 2019. The device weighs just six ounces, offers a 42-degree field of view and high-definition resolution, uses an open source Android operating platform and is currently the smallest pair of smart glasses in the world. ThirdEye Gen founder Nick Cherukuri told APEX Media at CES why he thinks mixed reality glasses are set to be the “next level” in passenger in-flight entertainment.

APEX Media | Related Air New Zealand Reveals “Spatial Computing” Board Game — APEX Media



APEX at CES: Silentium Debuts Personal Sound Bubble Tech

At the Consumer Electronics Show yesterday, APEX member Silentium introduced technology that could enable distinct audio zones in an aircraft, meaning passengers sitting next to each other could each listen to their choice of music without headphones and not be disturbed by their neighbors. The Tel Aviv-based company is already in discussions with several airlines regarding its Quiet Bubble noise reduction solution, which will be used in cars by early 2020.

APEX Media | Related The Sensory Experience: SoundChip’s Solutions for Cabin Noise Control – APEX Media  



Fancy a “Quickie”? AirAsia Puts a Racy Spin on Getaways

AirAsia has launched a brand campaign to inspire potential travelers to make time for “quickies” – getaways for food, shopping, the beach – so they can achieve their work-life balance aspirations. According to a statement from the airline, “quickies” promote short but fulfilling, pulse-raising, endorphin-boosting trips. “We went back to the drawing board, starting with our core DNA: innovative, bold, fun, steering away from the expected category cues,” said Rudy Khaw, group head of Branding for the airline.

Marketing Interactive | Related Packing the Heat: AirAsia’s Branded Content With Vice Satisfies Millennial Appetites – APEX Media



Gulf Air: A Boutique Airline in the Making?

Bahraini flag carrier Gulf Air says it is planning to pursue a new boutique business model that will reinforce its product and customer experience amid growing competition in the Gulf region. The airline recently introduced new cabin interiors and has said it plans to extend its route network over the next few years. At a presentation in the capital of Bahrain, Gulf Air chairman Zayed Alzayani said the airline aims to create a personalized service that will help it stand out against “bigger airlines that are more volume driven.”

Air Transport World | Related The Routes Less Taken: Middle Eastern Regional Airlines Map Out Strategies for Success – APEX Media



Not Too Hot to Handle: Malaysia Airlines Adds New Regional Snack to Menu

Malaysia Airlines has added a new hot handheld snack that blends Malay, Chinese and Indian flavors to its in-flight menu. Developed by En Route, the snack consists of two pastries and a calzone filled with a lamb rendang, Chinese barbecue chicken and tandoori paneer. A vegetarian alternative will include vegetable rendang, Chinese barbecue tofu and tandoori paneer. “These handheld snacks will be a great new addition, capturing the unique tastes of Malaysia’s rich cultural traditions that we, as the national airline, are renowned for,” said Lau Yin May, the airline’s head of Customer Experience.

Hospitality & Catering News | Related Malaysia Airlines rebrands first class as "Business Suite" — Flight Global





Nothing beats planespotting with your loved ones. Do you agree? Captured by @flyairllc (via Instagram)

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> Tweet of the Day

Today, we bid a fond aloha to the last of our Boeing 767-300ER – the aircraft that helped us reach new destinations around the world. Read more here: #AlohaB767 #AvGeek

Hawaiian Airlines @HawaiianAir


Association News

Executives From JetSuite, Air New Zealand, Star Alliance Set to Keynote APEX TECH

We are excited to have Alex Wilcox, CEO of JetSuite; Avi Golan, Air New Zealand Chief Digital Officer; and Jeffrey Goh, Star Alliance CEO keynote APEX TECH, happening 29-30 January in Los Angeles, US. Be sure to check out the impressive lineup of speakers and topics at the event.


APEX Media at CES

APEX Media is at the Consumer Electronics Show this week to meet with APEX members and cover the latest tech trends as they apply to the airline passenger experience industry. Let digital editor Kristina Velan ( and news editor Ari Magnusson ( know if you're exhibiting or attending and they will be in touch to schedule a meeting.


> Quote of the Day


"What we see before us is just one tiny part of the world. We get in the habit of thinking, this is the world, but that's not true at all."

Haruki Murakami


Until tomorrow



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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