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January 11, 2019



Today's Top Stories



Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services


Air France Is Set to Discontinue Joon

Air France-KLM is set to axe Joon, its millennial-focused airline that it launched just over a year ago. Air France signed an agreement with unions representing cabin crew to study the discontinuation of Joon. “The brand was difficult to understand from the outset,” said Air France in a statement. “The plurality of brands in the marketplace has created much complexity and unfortunately weakened the power of the Air France brand.” Joon’s 13 aircraft and 600 cabin crew will be integrated into Air France’s fleet, according to union representatives at Joon.

Bloomberg | Related Travel Crowdfunding: Joon Throws Paperplane Tool Into the Mix – APEX Media



[PHOTOS] APEX at CES: Tech That Could Change PaxEx

Gadgets and gizmos are aplenty at CES this week. APEX Media news editor Ari Magnusson and digital editor Kristina Velan tested out tech that could shape the future of the airline passenger experience, including biometric-enabled smartglasses, an artificial intelligence-based facial recognition engine, a VR headset for in-flight entertainment and LED glasses that combat jet lag.

APEX Media | Related Silentium Debuts Personal Sound Bubble Tech at CES – APEX Media



Virgin Atlantic and Stobart-Led Consortium Agrees to Buy Flybe

A consortium led by Virgin Atlantic and Stobart Group has agreed to buy Flybe for $2.8 million, subject to shareholder approval. The business will operate under the Virgin Atlantic brand, marking a return by Virgin to domestic flights in the UK, following a failed attempt five years ago. Exeter-based Flybe carries around eight million passengers a year from airports in locations including Southampton, Cardiff and Aberdeen, to destinations in the UK and Europe.

BBC News | Related Virgin Atlantic still in talks over Flybe deal – Express & Star



[PHOTOS] United Airlines Opens Polaris Lounge at LAX

United Airlines’ fifth Polaris lounge, located at Los Angeles International Airport (LAX), will open tomorrow, capping off the completion of the airline’s $573-million revamp of Terminal 7. The lounge features seating areas designed to mimic the Polaris airplane seat, a buffet, an à la carte dining room, six shower suites and two quiet suites. By 2020, “most of our wide-body aircraft will have the Polaris seats and the lounges in all our international portals will also be in place,” United CEO Oscar Munoz told APEX Media at yesterday’s lounge preview event.

APEX Media | Related United Discusses How Data Led the Way to Polaris’ Holistic Branding – APEX Media  



Gentex Corporation Says New EDWs Will Be Available on Boeing 777X

Gentex Corporation, a supplier of electronically dimmable windows (EDWs) for the aerospace industry, announced at CES 2019 that its latest generation of dimmable aircraft windows will be available on the forthcoming Boeing 777X. Gentex EDWs are already available on the 787 Dreamliner, but the 777X will be the first to utilize the company’s latest EDW technology, which is able to eliminate more than 99.999% of the visible light at twice the darkening speed of previous EDW window models. “With careful design and collaboration with Boeing, our teams have developed a robust EDW system that easily integrates to the airframe for optimal control, aesthetics, performance, and reliability,” said Steve Downing, Gentex president and CEO.

Aircraft Interiors International | Related Lighter, Faster, Darker: Tuning Dimmable Windows – APEX Media



Delta Orders 15 Additional Airbus A220s

Delta Air Lines has ordered an additional 15 Airbus A220s, bringing its total order tally to 90 aircraft. The Atlanta-based carrier placed its initial order for 75 A220-100s in 2016, and the additional order is for the -300 model. Delta also converted 35 earlier A220 orders to the larger -300 variant. Delta plans to debut its A220-100s on January 31 on flights operating from its New York LaGuardia hub to Boston Logan International and Dallas/Fort Worth International airports.

Air Transport World | Related Airbus Renames C Series as A220, But What Else Is Changing? – APEX Media



Malaysian Airlines Rethinking Decision to Add Lie-Flat Seats on Narrow-Body Fleet

Malaysia Airlines is “rethinking” its plan to install lie-flat seats in the business-class cabins on board its narrow-body fleet and may opt for conventional reclining seats instead. “We are still evaluating the seats and the configuration of the aircraft,” Lau Yin May, Malaysia Airlines’ head of Customer Experience, told Australian Business Traveller. “We are looking at what consumers are asking for … but we are also cognizant that managing a single configuration is so much more efficient.”

Australian Business Traveller | Related Malaysia Airlines rebrands first class as "Business Suite" — Flight Global





Winter flying. Captured by @u.s.t.a.l.d.e.r (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!


> Tweet of the Day

"As #PaxEx becomes #datadriven we must find a way to integrate info across touchpoints to create a database that can be used to personalize in-flight entertainment & target advertising, e-commerce." – Michael Childers (@LH_Systems & APEX board member) #CES …

APEX @theAPEXassoc


Association News

Avi Golan, Chief Digital Officer at Air New Zealand, to Deliver Keynote Address at APEX TECH

Avi Golan brings years of experience in Silicon Valley and as the Chief Digital Officer at Air New Zealand to his keynote at APEX TECH this month. Don’t miss it!


In Case You're Wondering What Happened to Yesterday's Newsletter...

After a busy week at CES 2019 yesterday, we experienced a technical glitch right before we were about to board our flights back from Las Vegas, which prevented us from sending out the APEX Daily Experience newsletter. Sorry folks!


> Quote of the Day


“Negotiation is not an act of battle; it’s a process of discovery. The goal is to uncover as much information as possible.”

Chris Voss


Until next week



The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.


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