No Images? Open in Browser

January 25, 2019

Go to APEX.AERO

SIGN UP
FORWARD TO A FRIEND

[Alt-Text]
Today's Top Stories
 

[Alt-Text]

 

Industry News | Comfort & Ambience | Entertainment & Connectivity | Catering & Services

 
 

Thales to Launch IFE Targeted Advertising This Year

An unnamed airline will begin targeting passengers with ads via its in-flight entertainment (IFE) system, using Thales’ InFlyt 360 platform, in 2019. Thales claims the platform will reduce lead time from 45 days to five days, triple ad value and increase ad revenue six-fold. Thales also announced plans to launch InFlyt 360’s content recommendation engine, which will provide personalized movie, shopping and destination content suggestions, in 2020.

APEX Media | Related Vietnam Airlines Sticks With Thales for 787-10s – APEX Media

SHARE

 
 
 

TUI Group Selects MAC Aero Interiors Lavatories for Boeing 767s

TUI Group has selected MAC Aero Interiors to retrofit 20 new lavatory units across its fleet of Boeing 767-300s. The lavatories will contain LED lights, mirrors, Corian sink top surfaces and new floor pans. Two 767s will be retrofitted in 2019, with the remaining ones to be delivered in 2020. MAC Aero Interiors will also be offering ongoing lavatory spare parts supply and maintenance.

Inflight Online | Related TUI Group Signs With Mirus for Long-Haul Economy-Class Seats – APEX Media

SHARE

 
 
 
 

Southwest CEO Rules Out Basic Economy

Southwest Airlines CEO Gary Kelly has ruled out introducing a basic economy product. Speaking after the Dallas-based carrier’s fourth quarter and full-year 2018 earnings announcement, Kelly responded to a question about whether the airline would follow the big three US carriers in offering a basic economy product. “You’re not going to see basic economy from Southwest. That’s not what we do, and as I already said, we’re not going to charge for bag fees. We have, we think, better opportunities that fit our brand,” he said.

Skift | Related Back to Basics: Avoiding Consumer Confusion Over Airlines’ Bare Fares – APEX Media

SHARE

 
 
 

Branson Expects to Be on First Commercial Virgin Galactic Flight in Mid-2019

Virgin Galactic founder Richard Branson said he expects to fly on the first commercial flight of the company’s SpaceShipTwo suborbital vehicle by the middle of this year. In an interview with CBS This Morning on Thursday Branson said: “I will hope to go up in the middle of this year myself. We’ve got another test flight in a handful of weeks taking place from Mojave, then we’ll have another one a few weeks later, then another one. And then, we move everything to New Mexico where we have a beautiful spaceport.”

Space News | Related APEX in Profile: Richard Branson – APEX Media

SHARE

 
 
 
 
 

US Sanctions Force UAC’s MC-21 to Switch to Russian Suppliers

United Aircraft Corporation has been forced to change suppliers for its MC-21 narrow-body aircraft program because tightening US sanctions on Russia are disrupting the flow of raw material to the aerospace company. The sanctions made it impossible for Aerocomposite and ONPP Technologiya, two participants in UAC’s MC-21 program, to import raw materials or use critical technologies originating in the US. Replacing foreign suppliers with local ones entails “no principal changes to the manufacturing process,” said Anatoly Gaidansky, Aerocomposite’s director general, although he admitted that switching to local raw material “creates additional difficulties.”

AINOnline | Related PHOTOS: Irkut rolls out its third flying prototype of the MC-21 – Russian Aviation Insider

SHARE

 
 
 

The Last Traces of Virgin America Are Fading From View

Alaska Airlines said it has completed about 95% of its merger-related milestones, following its acquisition of Virgin America in 2016. The west coast carrier has shifted some of the former Virgin America aircraft so that they now fly on legacy Alaska routes and vice versa. Starting next week, all flight attendants will fly together and the airline will then focus on integrating the systems used by its maintenance and dispatch teams. Over the next few months, the last of Virgin America’s jets will be repainted in Alaska’s colors, with 39 of 71 already sporting the new livery.

Reuters | Related Brand Anew: Alaska Airlines Bears the Color of a New Horizon – APEX Media

SHARE

 
 
 
 
 

Sherwin-Williams Aerospace Launches New Aircraft Paint Colors

Aerospace coatings company Sherwin-Williams Aerospace has launched a color selection program for aviation design specifiers and paint shops. “Our new color selection system was designed to provide the most impact and assistance for the leading aircraft OEM and MRO aircraft paint applicators and scheme designers,” said Julie Voisin, global marketing manager at Sherwin-Williams Aerospace Coatings. “The new color selection tools not only offer some of our popular, legacy colors, but we also included exciting new colors and effects to the collection.”

Aircraft Interiors International | Related 2019 Aerospace Training Schedule Announced by Sherwin-Williams – Aviation Pros

SHARE

 
 
 

> PHOTO OF THE DAY

 
 

Can you guess the airline? Captured by @aviationfan_at (via Instagram)

Use #APEXPOTD for the chance to be featured in the APEX Daily Experience newsletter!

 
 

> Tweet of the Day

#INFOGRAPHIC - Engaging Conference Delegates Through #ContentMarketing. Events & #conferences are an opportune time to connect with your target audience. Take a look at what @TheAPEXAssoc team produced during their 4-day #APEXEXPO - https://bit.ly/2HvfZoT

Bookmark Content @BookmarkContent

 
 
 

Association News

See You at APEX TECH!

Next week, don’t miss out on hearing from the aviation industry’s top executives, including keynotes from JetSuite and Star Alliance, on topics such as content management, connectivity and emerging technologies like blockchain and more. There are more than 100 attendees currently registered for this event!

 
 
 
 

> Quote of the Day

[Alt-Text]

“It is not necessary to do extraordinary things to get extraordinary results.”

Warren Buffett

 
 

Until next week

 
 

ABOUT APEX

The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining. Visit apex.aero for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.

 
 

Connect with APEX

 
 
 

You have received this email because you are subscribed to this newsletter from apex.aero.

Change email frequency | Unsubscribe

 
 
Airline Passenger Experience Association (APEX) | 355 Lexington Avenue, 15th Floor | New York | NY | 10017

©Airline Passenger Experience Association (APEX) 2019. All rights reserved.